Tuesday, July 28, 2026

Parts of Big Ten’s $7B Media Rights Deal Still Up In The Air

  • Schools may reportedly lose out on around $70 million.
  • Deals weren’t completed when former commissioner Kevin Warren left conference.
Rick Osentoski-USA TODAY Sports

The Big Ten’s new media rights deal with Fox, CBS, and NBC are set to begin this fall — but the financial figures could be in jeopardy.

Initially heralded as vital for the conference’s future and valued at $7 billion, the seven-year deals negotiated by former Big Ten commissioner Kevin Warren have fallen under the microscope after ESPN painted a chaotic picture of Warren’s successor Tony Petitti’s first month on the job.

When Warren left to become the Chicago Bears’ new president, the Big Ten’s media deals hadn’t been officially signed. ESPN reports that more than $70 million — about $5 million per school — is now up in the air due to unsettled payment figures.

Additionally, flagship schools like Michigan and Ohio State are apparently unhappy with a requirement to play night football games well into November, claiming they didn’t agree to it.

Nebraska athletics director Trev Alberts said the Cornhuskers would have no issue playing at any time slot — perhaps unsurprising given the school’s recent struggles on the field.

With no suggestion that Fox, CBS, or NBC will pull out of the impending agreements before the college football season starts, it’s likely that Big Ten schools’ revenue from the contracts will be lower than originally reported.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

American Conference Commissioner Tim Pernetti walks next to the court before the first round American Conference Tournament game between Memphis and Tulane in Birmingham, Ala, on March 11, 2026.

American Conference Continues to Explore Private Capital Deals

Deals that would sell ownership stakes in the conference are “not realistic.”

Trump-Backed College Sports Bill Faces Hurdles As Deadline Nears

If it doesn’t pass the Senate by August, it could be dead.
Jul 19, 2026; Southport, ENG; Ryan Fox holds the Claret Jug after winning the The Open Championship golf tournament, as he is interviewed by NBC’s Mike Tiroco at Royal Birkdale.

All Four Golf Majors Saw TV Ratings Spike This Year

Sunday was The Open’s most-watched final round since 2022.

World Cup Ignites MLS Ticket Sales, Ratings Stay Mostly Flat

Single-game ticket sales for the Philadelphia Union are up 218%.
podcast thumbnail mobile
Front Office Sports Today

7/28/26 – 76ers’ Huge TV Boost, UNC GM Investigation, Stanford’s Unionization Process

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

YouTube TV Bolsters Its Sports Lineup With ESPN, NBC Deals

The streaming service significantly expands its sports programming.
Paris 2024 Olympics - Basketball - Men's Quarterfinal - Brazil vs United States - Bercy Arena, Paris, France - August 06, 2024. Joel Embiid of United States and Lebron James of United States react during the match. REUTERS/Brian Snyder
July 27, 2026

LeBron James Turns 76ers Into National TV Fixture

The NBA had been waiting on James’s decision to finalize its schedule.
Feb 4, 2026; San Francisco, CA, USA; Carolina Panthers former receiver Steve Smith Sr. on the NFL Network set at the Super Bowl LX media center at the Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive
July 28, 2026

Steve Smith Slated for ESPN Studio Role

The former All-Pro receiver has been with NFL Network since 2017.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses the launch of Champions Fund and how he navigated the business world after football
July 24, 2026

Paramount Takeover of Warner Bros. Could Be Delayed Until June 2027

The delays and costs continue to mount.
CBS sportscaster and former NFL quarterback Tony Romo chats with the media Tuesday, June 27, 2023 during the OSF Children's Hospital of Illinois Championship & Pro-Am at Metamora Fields Golf Club.
July 24, 2026

Tony Romo Arrested for OWI in Milwaukee

The CBS NFL analyst is due in court on Sept. 21.
Feb 7, 2019; Spokane, WA, USA; ESPN personality Neil Everett looks on during a game between the San Francisco Dons and Gonzaga Bulldogs in the second half at McCarthey Athletic Center. The Bulldogs won 92-62. Mandatory Credit: James Snook-USA TODAY Sports
Opinion
July 24, 2026

Is This the Cruel New Reality of Sports Media Layoffs?

Layoffs in Portland and Bristol this week were especially cold-blooded.
Miami Beach, FL - January 31, 2020 - Miami Beach Convention Center: Mike Golic Jr (l), Mike Golic Sr, Trey Wingo and Drew Brees on the set of Golic and Wingo during Super Bowl LIV week. (Photo by Allen Kee / ESPN Images)
July 24, 2026

What The Golics Hope to Accomplish in ESPN Return

“The Golics” will debut on Aug. 3.