Thursday, July 2, 2026

Paris Olympics Problems Continue With Price-Gouging Claims

  • Average room prices expected to more than triple for upcoming Games.
  • Ripple effects also extend to local Airbnb economy.
Oct 22, 2022; Paris, FRANCE; General view the Eiffel Tower and the Seine river, as seen from Pont Alexandre III in advance of the Paris 2024 Summer Olympic Games. The bridge will serve as the site for triathlon, open water swim and road cycling.
Jerry Lai-USA TODAY Sports

The troubled runup to next year’s Paris Olympics has spread to a new sector: hotel prices.

A new report from Paris tourism showed that hotel prices will rise 314% between the summer of 2023 and next summer’s Games, somewhat similar to price hikes seen for prior Olympics and World Cups. Average prices are projected to rise from $185 per night to $765.

The increases were even steeper for better accommodations, with average prices rising 475% for three-star hotels.

“We want popular Games, but it can’t be popular Games at 700 euros a night,” Frederic Hocquard, Paris’ deputy mayor for tourism and nightlife, told Reuters. “You can’t triple the price of the rooms. Maybe you can allow a 10, 15% increase, but tripling the prices won’t work.”

The lodging issue follows several months of conflict for the Paris Olympics and its organizers, including local rioting, budget concerns, bed-bug infestations, serious corruption allegations, and controversy over alcohol restrictions — plus issues surrounding high ticket prices, ambitious event logistics, and the city’s planned treatment of its homeless during the Games.

Local officials also expect many fans to commute into Paris from various surrounding towns due to the hotel prices.

Airbnb Issues

Hocquard said the hotel price increases also will help “feed the Airbnb beast.” But the French government is expected to impose a series of new sanctions to help control that market.

Among the anticipated measures will be a new taxation structure on owners who rent their homes and heightened enforcement on the city’s 120-day-limit per year for residents renting their properties.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

IOC Creates $140M Fund to Pay Every Olympian $10,000

Applications will open later this year, with payments beginning in 2027. 

Two More Elite Sprinters Sue Puma Over Shoe Injuries

Sprinters Champion Allison and Damion Thomas Jr. both sued Puma.
May 24, 2026; Las Vegas, NV, USA; Kristian Gkolomeev (GRE) poses with Enhanced co-founder Max Martin after setting a world record in the 50m freestyle of 21.81 during the Enhanced Games at Resorts World Las Vegas.

Clean Athletes Stole the Show at the Enhanced Games

Three clean athletes won events against performance-enhancing peers.
Aug 2, 2024; Nanterre, France; Benjamin Proud (Great Britain), Cameron McEvoy (Australia) and Florent Manaudou (France) in the men’s 50-meter freestyle medal ceremony during the Paris 2024 Olympic Summer Games at Paris La Défense Arena.

The Enhanced Games Want to Be More Than a Steroid Olympics

“There’s a benefit for anyone to live enhanced.”
podcast thumbnail mobile
Front Office Sports Today

7/2/26 – Celtics Trade Jaylen Brown, World Cup Ratings Smash Records, Serena Knee Scare, Bobby Bonilla Day

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Jul 30, 2022; Irvine, CA, USA; A general view of the official NFL balls on the field during Los Angeles Rams training camp at University of California Irvine.

Saudi Arabia Wants to Bring American Football to the Middle East

The Middle Eastern nation wants to host major football events.
Noah Lyles (USA) wins the men’s 100m final during the Paris 2024 Olympic Summer Games at Stade de France in Saint-Denis, France, Monday, Sunday, Aug. 4, 2024.
September 22, 2025

Summer Olympics Face a Climate-Induced Heat Check

The World Athletics president says the status quo is not sustainable.
Oct 6, 2024; London, United Kingdom; British and United States flags on the field at Tottenham Hotspur Stadium.
September 29, 2025

From Dublin to London: Vikings on NFL’s First Multi-Country Road Trip

The Jaguars have previously played consecutive games in the U.K.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
January 13, 2025

Newsom Adamant About L.A. Hosting 2028 Olympics

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Paralympics Tiktok
August 25, 2024

The Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.
August 11, 2024

Passing of the Torch: Los Angeles Set for Olympic Firsts in 2028

The city last hosted the Summer Olympics in 1984.
August 1, 2024

Saudi Arabia Submits Bold World Cup Bid That Includes a Cliffside Arena

The Saudis are proposing a new stadium in a futuristic city called Neom.