• Loading stock data...
Monday, July 22, 2024
Join us this September for Tuned In Request to Attend

Paramount+, Network Ten Want All of the AFL Media Rights

AFL
AFL

Paramount+ and its partner Network Ten are reportedly putting together a joint bid for Australian Football League’s entire broadcast package starting in 2024. Both share parent company Paramount.

The pair, which would split the nine games per round between streaming and free-to-air broadcasts, are reportedly planning to present their proposal to AFL chief executive Gillon McLachlan and his team in the coming days.

AFL had also reportedly planned discussions with Amazon and YouTube.

It’s not clear how much the rights would fetch, but AFL’s current broadcast agreement with pay-TV operator Foxtel and the FTA broadcaster Seven Network is bringing in around $672 million to the league over the next two years.

  • Seven has rights to three-and-a-half games per round, with exclusive rights to the grand final. Foxtel and its streaming service Kayo have rights to five-and-a-half matches. 
  • Foxtel will likely try to retain its coverage, but Seven has made decisions that frustrated the league, including canceling a number of programs, per The Age.

From 2002 to 2006, Network Ten shared AFL rights with Seven (previously Nine) and Foxtel, and had exclusive free-to-air rights to the finals and grand final.

Deeper Pockets Needed

AFL’s new deal would reportedly be worth more than its previous one despite years of falling ratings — an 18% decrease in the last five years. 

Players in both the AFL and AFLW are demanding more money, and higher broadcasting income could help pay for those requests.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Mississippi Department of Human Services on Monday sued retired NFL quarterback Brett Favre along with several other people and businesses to try to recover millions of misspent welfare dollars that were intended to help some of the poorest people in the U.S.

Judge in Mississippi Welfare Case Boots Brett Favre’s Lead Lawyer

The judge wrote he had a ‘pattern and practice of delicate deception.’
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
April 13, 2024; Columbus, Ohio, USA; Ohio State Buckeyes wide receiver Emeka Egbuka (2) catches a pass for the scarlet team while defended by cornerback Jordan Hancock (7) of the grey team during the first half of the LifeSports Spring Game at Ohio Stadium on Saturday.

As NIL Turns Three, Collectives and Football Still Control the Industry

Collectives dominate NIL, and football makes up most of collective budgets.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
podcast thumbnail mobile
Front Office Sports Today

WNBA ASG, Paris Olympics Continue Rise of Women’s Basketball

0:00

Featured Today

July 20, 2024

The Road to the Return of ‘EA Sports College Football’

This summer, the biggest development in college sports is virtual.
Apr 15, 2024; Brooklyn, NY, USA; Caitlin Clark poses with WNBA commissioner Cathy Engelbert after being selected with the number one overall pick to the Indiana Fever during the 2024 WNBA Draft at the Brooklyn Academy of Music.
July 16, 2024

Women’s Sports Merch Is a $4 Billion Market, but Supply Isn’t Meeting Demand

Retailers can’t make women’s sports apparel fast enough.
Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.
July 14, 2024

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.

Netflix Reigns Supreme: NFL Deal, Robust Earnings Highlight Q2 Report

Netflix delivers a strong quarterly report, helping ease prior investor concerns.
July 18, 2024

WNBA Appears Set to Extend Season to 44 Games in 2025

The Chicago Sky told season-ticket holders they ‘expect approval’ for change.
July 18, 2024

WBD at a Crossroads: NBA Rights Decision Could Determine Its Future

Financial analysts argue for a large-scale overhaul of the TNT Sports parent company.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 18, 2024

Just Days to Go: NBA Media-Rights Ball Officially in TNT’s Court

TNT officially has the NBA media deals on its desk.
July 18, 2024

NBA’s New Money Has Josh Hart Ready to ‘Play Until My Knees Fall Off’

Hart and Jalen Brunson recently appeared on ‘Front Office Sports Today.’
July 17, 2024

What the WNBA’s Windfall Could Mean for Player Salaries

The WNBA could hit its first million-dollar annual salary as soon as 2026.
July 17, 2024

A ‘Seismic Shift’ for Women’s Sports: WNBA Lands $2.2 Billion Rights Deal

ESPN, Amazon, and NBC will pay the WNBA $200 million annually.