• Loading stock data...
Saturday, June 21, 2025

Panini to Produce College Athlete Trading Cards

  • Panini is set to sell trading cards of college athletes after agreeing to a multiyear deal with OneTeam.
  • The deal will allow Panini to access more athlete licensing agreements.
Panini/Design: Alex Brooks

The floodgates are open for college athlete sponsorship and licensing agreements, and the collectibles industry is gearing up to tap into a huge new market.

Panini America and OneTeam Partners are linking up on a deal that will catalyze Panini’s ability to produce trading cards for current college athletes

Panini said that college athletes will receive royalty rates for cards that are competitive with professional athletes.

OneTeam is a joint project of the NFL’s and MLB’s players associations with Redbird Capital Partners.

  • The multiyear deal allows Panini to leverage OneTeam’s college licensing agreements, which includes partnerships with Opendorse and INFLCR.
  • Opendorse and INFLCR say they each have over 40,000 college students on their platforms.
  • Panini already works with over 200 universities, some through deals with Fanatics and Learfield, to produce college alumni cards. 

Panini took back the record for the most expensive card ever sold with a $5.9 million sale of a Steph Curry card earlier this month.

The Panini Group is in talks with Slam Corp., a SPAC led by Alex Rodriguez, on a merger that would value Panini at $3 billion.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Wisconsin cornerback Xavier Lucas (6) is shown during the first quarter of their game against South Dakota Saturday, September 7 , 2024 at Camp Randall Stadium in Madison, Wisconsin.

Wisconsin Sues Miami for ‘Tampering’ With Football Transfer

Xavier Lucas signed NIL deals in Madison before transferring to Miami.

Pac-12 Still Playing Conference Tetris As Realignment Heats Up

Sacramento State is leaving the Big Sky for the Big West.

Omaha Delivers Again: LSU, Coastal Carolina Set for CWS Showdown

LSU and Coastal Carolina begin their three-game series Saturday.
Mar 30, 2025; Spokane, WA, USA; LSU Lady Tigers guard Flau'Jae Johnson (4) shoots against UCLA Bruins center Lauren Betts (51) during the second half of a Elite 8 NCAA Tournament basketball game at Spokane Arena.

Louisiana Sports Betting Set to Aid LSU and Other State Schools

Louisiana lawmakers have been creative in finding state money for NIL.

Featured Today

Apr 24, 2025; Green Bay, WI, USA; Penn State Nittany Lions defensive end Abdul Carter on the red carpet before the 2025 NFL Draft at Lambeau Field

‘More Is More’: The Elite Luxury Jewelers Decking Out Athletes

Meet the elite group of luxury designers crafting the biggest statement pieces.
Dec 5, 2024; Miami, FL, USA; FIFA president Gianni Infantino presents the FIFA Club World Cup trophy during the Club Word Cup draw at Telemundo Studios.
June 15, 2025

Revamped Club World Cup Is FIFA’s Billion-Dollar Gamble

The revamped soccer event debuts amid controversy.
Jun 10, 2025; Nashville, Tennessee, USA; United States head coach Mauricio Pochettino stands during the anthem against the Switzerland during the first at Geodis Park
June 14, 2025

Gold Cup Is Complicated for USMNT—but U.S. Soccer Has Its Eyes on..

Uncertain tournament success isn’t fazing forward-looking U.S. soccer.
Jan 24, 2017; Davidson, NC, USA; The Davidson Wildcats student section cheers during the first half against the Duquesne Dukes at McKillop Court at John M. Belk Arena. Davidson defeated Duquesne 74-60.
June 6, 2025

Every College Wants a Flashy Basketball GM Hire Right Now

The role is more important than ever, and the definition is ever-evolving.
Washington's Ben Gorsage, right, and Orland Park Sandburg's Mateo Ramiro-Garcia tangle at the start of the Class 3A state 800-meter run Saturday, May 31, 2025 at Eastern Illinois University in Charleston. Gorsage took third place, followed by Ramiro-Garcia in fourth.

Dozens of Olympic Sports Have Been Cut in Wake of House v...

Tennis, track and field, and swimming and diving appear heavily impacted.
Jun 14, 2025; Omaha, Neb, USA; LSU Tigers starting pitcher Kade Anderson (32) pitches against the Arkansas Razorbacks during the seventh inning at Charles Schwab Field.
June 16, 2025

How College Athlete Buyouts Could Work in the Revenue-Sharing Era

The buyouts could put both players and schools at a disadvantage.
Jun 16, 2025; Omaha, Neb, USA; Arkansas Razorbacks starting pitcher Gage Wood (14) celebrates completing a no hitter against the Murray State Racers at Charles Schwab Field.
June 17, 2025

College World Series Enters Cinderella Era

A series of upsets gives the fast-growing event a new look this year.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Ted Leonsis unpacks basketball’s global rise, media rights, and portfolio ownership.
Texas' Sam Hurley watches the announcement of the competitors in the high jump at the 2023 NCAA outdoor track and field championships, June 9, 2023 at Mike A. Myers Stadium in Austin, Texas.
June 16, 2025

Revenue-Sharing Model Could Boost Programs in Football’s Shadow

“We’re not getting paid the millions of dollars that football is.”
UT
June 12, 2025

Zakai Zeigler Denied Injunction for Fifth Year at Tennessee

The former Tennessee guard sued the NCAA over potential lost NIL earnings.
North Dakota Fighting Hawks guard Zach Kraft (1) shoots the ball on Friday, March 7, 2025, at Denny Sanford Premier Center in Sioux Falls, S.D.
June 12, 2025

House v. NCAA Settlement Is Here. Non-Power Conference Schools Still Have Questions

D-I administrators still have questions they haven’t gotten answered.
Mar 7, 2025; Greenville, SC, USA; Vanderbilt Commodores guard Leilani Kapinus (5) looks to pass against the South Carolina Gamecocks during the second half at Bon Secours Wellness Arena.
June 11, 2025

Group of Women Athletes Files Appeal of House v. NCAA Settlement Approval

It’s the first appeal of the landmark settlement, which was approved Friday.