Packers Hit Record $719M in Revenue, Riding NFL’s Growth Wave

The already-great financial state of the Packers, and the NFL, just keeps getting better.

The team said late Wednesday that it generated a franchise record $719.1 million in revenue for its fiscal year ended March 31, 2025, up 10% from last year. Operating profit rose 39.3% to $83.7 million. 

Some of the spike owed to the Packers having a ninth home game during 2024, as last season was a year in which all National Football Conference teams had an additional home game in the annual rotation between the conferences. More broadly, though, the NFL remains on a growth wave as key revenue drivers such as domestic media revenues, sponsorship, and the league’s international presence all saw strong spikes last year. 

To that end, the league generated about $13.8 billion in national revenue, extrapolating from the Packers’ $432.6 million share. That’s up 7.5% from the $12.87 billion in national revenue for the league in the prior year. The individual share of national revenue was easily more than enough to cover the Packers’ 2024 salary cap allocations of $251.6 million for players—before any locally generated revenue is considered. 

“It was a successful year for the organization,” said Packers president and CEO Mark Murphy, who projected additional annual national revenue increases of about 7% in future years. “The NFL’s popularity and success continues to set the stage for our club to do well, which puts us in a position to continue to invest in the team and the stadium.”

As the league’s only publicly owned team, the Packers provide a unique window into the financial stage of the NFL, which continues to assert itself as the most dominant sports league on the planet. 

The release of the Packers’ annual financial report also arrived two days before a scheduled shareholders meeting for the team on Friday. There, Murphy will formally step down after reaching the team’s mandatory retirement age of 70, and will be succeeded by Ed Policy, currently the team’s COO and general counsel. 

One of the bigger changes likely to occur under Policy is a heightened global presence for the Packers and the team’s brand. Green Bay was among the last in the NFL to join the league’s Global Markets Program, gaining rights in late March to Germany, Ireland, and the U.K. 

Just after the conclusion of the fiscal year, the Packers and Green Bay hosted the 2025 NFL Draft, drawing 600,000 people to the league’s smallest market.