• Loading stock data...
Saturday, July 5, 2025

Pac-12 Reportedly Eyeing Amazon for Next Media Deal

  • The Pac-12 could link up with Amazon on a broadcasting deal.
  • The conference’s current deal with ESPN and Fox runs until 2024.
Pac-12
Kyle Terada-USA TODAY Sports

The Pac-12 is taking bids for its next media rights deals — and a tech giant could be a big X-factor at the negotiating table.

The conference is reportedly considering linking up with Amazon, according to the Mercury News. 

  • The Pac-12’s current 12-year deals with Fox and ESPN run until 2024 and carry an average annual value of $250 million.
  • Conference commissioner George Kliavkoff said in July that a deal with a major digital media company is “highly likely.”
  • While Amazon is expecting a dropoff in viewership for “Thursday Night Football” this year as it takes over exclusive rights, a deal with the Pac-12 beginning in 2024 could give the company more time to become a mainstream sports destination.

The Pac-12 is looking to land a deal that would allow it to grow its per-school payout, which was around $33 million in 2020, per tax filings, compared to $54 million from the Big Ten. 

Realignment Pains

The Pac-12 will have to negotiate a new deal without two of its most prominent schools: USC and UCLA have both announced plans to bolt for the Big Ten in 2024.

Last month, the Big Ten struck seven-year deals with Fox, CBS, and NBC collectively worth more than $7 billion.

With the Big Ten and SEC emerging as super conferences through their recent expansions, the Pac-12 and Big 12 explored a partnership, but the Big 12 reportedly ended talks regarding a merger in July.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 2, 2025; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) heads to the dugout prior to the first inning against the Chicago White Sox at Dodger Stadium.

MLB Changes Are ‘Showing Great Results’: Former CFO

Big stars playing in major markets “make a real difference.”

Hot Dog Maven George Shea on Chestnut Comeback and Investor Interest

George Shea runs a real estate PR firm and Major League Eating.
exclusive

ESPN’s Jeremy Schaap Strives to Discover Joey Chestnut’s Secret

Schaap calls his second Hot Dog Eating Contest July 4.
opinion

Caitlin Clark’s Media Supporters Pushing Harder Against Slights

Dick Vitale, Colin Cowherd, and others are accusing other WNBA players of jealousy.

Featured Today

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
July 3, 2025

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”
June 29, 2025

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.

Paramount Settles Trump Suit Ahead of NFL Season, Skydance Merger

The deal likely allows the much larger Skydance merger deal to proceed.
June 24, 2025

Fever vs. Aces Draws 5th-Largest TV Audience of 2025 WNBA Season

ESPN will carry seven more Indiana Fever games this year.
Leo Messi
June 27, 2025

TNT, Club World Cup Ride Messi to Surprisingly Solid Debut Ratings

TNT Sports carries about a third of matches in the U.S.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
June 23, 2025

NBA Finals Game 7 Is Most-Watched Since 2019, but Series Drops 9%

Game 7 drew 16.35 million viewers, the most-watched NBA game since 2019.
June 19, 2025

Pacers Force Game 7, Could Spark Big Ratings Boost for NBA Finals

Game 7 could boost NBA Finals ratings after a slow start this year.
June 17, 2025

Stanley Cup Final Delivers Drama but Struggles for Eyeballs in U.S.

U.S. viewership fell while Canadian audiences for the event rose slightly.
June 17, 2025

Streaming Tops Linear for First Time, Sports Still Key to TV’s Resilience

Streaming hits another critical milestone in an accelerating media transition.