• Loading stock data...
Friday, December 6, 2024
Tune in on Dec. 11 at 1:05 p.m. ET for our last Future of Sports virtual summit of the year – Future of Sports: Marketing! Register Now

Pac-12 Media Days Evolve Into a Cocktail Party at the Bellagio

  • The two-team conference is hosting a unique football media day in Las Vegas.
  • After the Big 12 concludes its mega-event, the Pac-12 will do something different.
Kirby Lee-USA TODAY Sports

The Big 12’s expansion to 16 teams is one of the biggest reasons why the Pac-12 is becoming a two-team conference. 

It was Big 12 commissioner Brett Yormark’s cutthroat strategy around beating the Pac-12 to new media-rights deals with ESPN and Fox that led to last summer’s eight-team exodus from the 109-year-old league, including Arizona, Arizona State, Colorado, and Utah joining the Big 12.

But despite the turmoil, if there’s any remaining tension between the two, Pac-12 leaders are biting their tongues.

What Happens in Vegas …

After the Big 12 wraps up its first supersized football media days of this new era at Allegiant Stadium on Wednesday, the Pac-12, which is not changing its name for now, will host a small season-preview gathering at a ballroom a few miles up the Las Vegas Strip. 

Dubbed “After Hours with the Beavs & Cougs” at the Bellagio, representatives from Washington State and Oregon State, as well as Pac-12 commissioner Teresa Gould, will try to make their case for future potential as the conference tries to rebuild. Instead of the typical grand stages and lengthy pressers, the Pac-12 will be hosting a casual cocktail party Wednesday at 5:30 p.m. PT for reporters interested in the conference’s next steps.

It’s the latest unconventional move for the Pac-12, following a set of patchwork deals to piece together a viable sports schedule over the next two years. Oregon State and Washington State have a football scheduling alliance with the Mountain West Conference, and a media-rights deal with The CW and Fox Sports. Most other sports will compete temporarily as affiliate members of the West Coast Conference.

Bowl Season Shuffle

The “zombie Pac-12” will live on in another way over the next two years, too. The 10 schools leaving the conference will still play in Pac-12 affiliated bowl games until those contracts expire after the 2025 college football season, according to The Action Network

In 2026, there is expected to be a major reshuffling of bowl game affiliations in the aftermath of widespread conference realignment. On Tuesday, Yormark said he was confident that one game the Big 12 would end up being associated with is the Las Vegas Bowl, which in recent years has seen a Pac-12 school play one from the Big Ten or SEC. “We need to be here in Vegas,” he said.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Rays Reversal: St. Pete Approves $287M Stadium Bond Package

The approval gives the embattled project a big dose of resurgent energy.
Levi's Stadium exterior

Santa Clara Politician Convicted of Perjury in 49ers Document Leak Case

The 49ers gave $2.5 million to his mayoral campaign in 2022.

‘This Is a Big Deal’: SEC Defends Championship Amid CFP Debate

Neither Texas nor Georgia appears at risk of missing the Playoff.

Netflix Eyes Drew Brees, Scott Hanson for NFL Christmas Games

Brees had an unsuccessful NBC broadcast stint, but is attempting a comeback.

Featured Today

Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.
November 30, 2024

U.S. Investors Are Gunning for England’s Small Soccer Clubs

Is another Hollywood-like success story possible among the U.K.’s smallest clubs?
Nov 1, 2024; Boise, Idaho, USA; Boise State Broncos running back Ashton Jeanty (2) leads the team onto the field prior to the first quarter against the San Diego State Aztecs at Albertsons Stadium.
November 29, 2024

Schools Are Scrambling to Prepare for the NCAA Revenue-Sharing Era

In the post–House v. NCAA world, “everyone’s kind of on their own.”
Nov 4, 2024; Kansas City, Missouri, USA; Recording artist Taylor Swift arrives prior to a game between the Tampa Bay Buccaneers and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium.
November 29, 2024

The PWHL Could Be Inviting a Date With Taylor Swift’s Legal Team

The Toronto Sceptres may have opened a Pandora’s box of trademark issues.
Sep 21, 2024; Provo, Utah, USA; Brigham Young Cougars alumni and Utah Jazz owner Ryan Smith speaks with Adrian Wojnarowski in the game against the Kansas State Wildcats at LaVell Edwards Stadium.

Adrian Wojnarowski Reveals Cancer Diagnosis Influenced His ESPN Departure

The former ESPN NBA insider said his prostate cancer prognosis is good.
December 4, 2024

Tulsa Football Players Say Fired Coach Promised NIL Cash That Never Materialized

Their now-fired coach says none of his players would get NIL money.
December 5, 2024

State Legislators Argue Existing Laws Conflict With House v. NCAA Settlement Terms

State lawmakers say it’s too restrictive and conflicts with existing laws.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
December 4, 2024

Conference Title Games to Shape CFP Picture: High Stakes, Wild Scenarios

The ACC, Big 12, and Mountain West title games have big implications.
Lane Kiffin
December 4, 2024

College Football Devolves Into Sniping as Playoff Bracket Nears

From Lane Kiffin to Jim Phillips, no one is holding back.
December 3, 2024

Big Ten, SEC Dominate; Alabama Ranks 11th As CFP Picture Sharpens

The final rankings before conference championship games are out.
Nov 2, 2024; Dallas, Texas, USA; Southern Methodist Mustangs head coach Rhett Lashlee leads SMU on to the field before the game between the Southern Methodist Mustangs and the Pittsburgh Panthers at Gerald J. Ford Stadium.
December 3, 2024

Every Power 4 Championship Game Will Have a Conference Newcomer

Oregon, SMU, Texas, and Arizona State will all play for titles.