• Loading stock data...
Saturday, July 19, 2025

OneFootball Looks to Cash In on Surging Women’s Soccer

  • OneFootball is acquiring soccer startup Gloria.
  • Gloria founder Victoire Cogevina will become OneFootball’s vice president of women’s soccer.
OneFootball
Gloria

OneFootball is looking to expand its women’s soccer audience.

The soccer media company is acquiring Gloria — a soccer startup building a social app that gives fans the ability to discuss their teams and share content — and hiring founder Victoire Cogevina as the vice president of women’s soccer.

“Women’s football is the fastest-growing sport in the world and the most exciting sector in global football,” Cogevina said.

Financial terms of the deal, which is expected to close in November, weren’t disclosed.

  • The app, which is still in beta testing, will be integrated into OneFootball, which offers soccer coverage and live soccer matches
  • Cogevina will help OneFootball look for investments and deals in women’s soccer.

Several of Gloria’s investors, including Reddit co-founder Alexis Ohanian and Muse Capital co-founder Assia Grazioli-Venier, will transfer their investments to OneFootball.

OneFootball — which boasts more than 100 million monthly active users, raised $300 million in April in a round led by Liberty City Ventures.

Popularity Points

UEFA released a report in August estimating the fan base for women’s soccer would grow from 144 million to 328 million in the next decade, and the commercial value of women’s soccer could increase sixfold in the next 10 years to $698 million.

The governing body claimed sponsorship could increase to $300 million per year, media rights could be worth $260 million annually by 2033, and matchday revenue is expected to increase to more than $137 million each year.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Netflix Beats Projections Again—and Plots Big Holiday Sports Slate

The streaming giant again beats analyst projections in every respect.

Cleveland’s WNBA Team Follows Golden State’s Proven Blueprint

The franchise will play its first WNBA season in 2028.
Jul 15, 2025; Cumberland, Georgia, USA; National League designated hitter Kyle Schwarber (12) of the Philadelphia Phillies hits a home run in the swing off of after the 2025 MLB All Star Game ended in a tie at Truist Park.

MLB All-Star Game Viewership Dips Despite Historic Swing-Off

Game viewership falls 3% despite late dramatics in the unique tiebreaker.
The 153rd Open

Trump Talks Continue, but Turnberry’s Open Return Is Uncertain

Trump Turnberry is still under consideration for future Open Championships.

Featured Today

Ryan Field Construction
exclusive

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.
Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.
July 17, 2025

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
July 16, 2025

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.