Wednesday, July 29, 2026

‘One Shining Moment’ Was Almost Just A Moment

  • The song, which has become a staple of March Madness, was originally planned for the Super Bowl.
  • The last-minute Super Bowl switch is one of the many quirks in the unlikely run of the song.
Joe Camporeale-USA TODAY Sports/Design: Alex Brooks

Like so many teams in the NCAA Tournament’s Round of 64, “One Shining Moment” was almost a one-and-done footnote.

The song, which has become a staple of March Madness, had to be shelved from its slot during the Super Bowl XXI telecast in 1987. That Super Bowl is known for the debuts of two other traditions: the Gatorade shower and the MVP exclaiming “I’m going to Disney World!”

Had “One Shining Moment” run on CBS after the Giants’ victory over the Broncos, it very likely would not have been more than backdrop music for some game highlights.

Instead, the bump meant it would be played at the end of the March Madness that spring. Now, a tournament highlight package featuring “One Shining Moment” will play for the 34th time after the NCAA men’s basketball championship on Monday.

The last-minute Super Bowl switch is one of the many quirks in the unlikely run of a song written on a napkin at a bar in Michigan by Emmy-winning composer David Barrett.

“I was writing all sorts of songs,” Barrett told Front Office Sports. “I was just writing them and putting them in my sock drawer. Then ‘One Shining Moment’ happened and all of a sudden I became talented.”

Barrett, now 66, doesn’t talk about the money he’s made from “One Shining Moment,” other than saying CBS “pays me like an adult, and that’s good.”

Some of the royalties also go to the estate of Luther Vandross — whose vocals will be used for the 18th time Monday — with a chunk of that money going to a scholarship program for HBCU students.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Every Major College Jersey Patch Deal So Far

A comprehensive list of all jersey patch partnerships announced so far.
Sep 13, 2025; Stanford, California, USA; Stanford Cardinal offensive lineman Fisher Anderson (center) blocks against Boston College Eagles defensive lineman Kwan Williams (right) during the fourth quarter at Stanford Stadium.

Stanford Football Players Launch Effort to Unionize

The football players’ CFBPA “fraternity chapter” could eventually be a union.

Michigan AD Warde Manuel to Get $7M Buyout

Manuel will step down at the end of 2026.
Mar 21, 2026; Greenville, SC, USA; Texas Christian University Horned Frogs forward Xavier Edmonds (24) dunks the ball during the second half against Duke Blue Devils forward Maliq Brown (6) during a second round game of the men's 2026 NCAA Tournament at Bon Secours Wellness Arena.

TCU AD Mike Buddie: Coaches, ADs Should Have a Salary Cap

Salaries for the highest-paid coaches exceed $13 million.
podcast thumbnail mobile
Front Office Sports Today

7/28/26 – 76ers’ Huge TV Boost, UNC GM Investigation, Stanford’s Unionization Process

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Jul 25, 2026; Chicago, Illinois, USA; Team Spoon center Jonquel Jones (35) holds the All Star MVP trophy during the 2026 WNBA All Star Game at United Center.

WNBA All-Star Game Draws 3.2 Million Viewers

Caitlin Clark missed last year’s game, but was healthy this year.
July 28, 2026

YouTube TV Bolsters Its Sports Lineup With ESPN, NBC Deals

The streaming service significantly expands its sports programming.
Shaq Dunkman League
July 28, 2026

Could Shaq’s Dunkman League Revive the NBA Slam Dunk Contest?

The dunking league is hopeful to eventually work with the NBA.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses the launch of Champions Fund and how he navigated the business world after football
Feb 4, 2026; San Francisco, CA, USA; Carolina Panthers former receiver Steve Smith Sr. on the NFL Network set at the Super Bowl LX media center at the Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive
July 28, 2026

Steve Smith Slated for ESPN Studio Role

The former All-Pro receiver has been with NFL Network since 2017.
Paris 2024 Olympics - Basketball - Men's Quarterfinal - Brazil vs United States - Bercy Arena, Paris, France - August 06, 2024. Joel Embiid of United States and Lebron James of United States react during the match. REUTERS/Brian Snyder
July 27, 2026

LeBron James Turns 76ers Into National TV Fixture

The NBA had been waiting on James’s decision to finalize its schedule.
July 24, 2026

Paramount Takeover of Warner Bros. Could Be Delayed Until June 2027

The delays and costs continue to mount.
CBS sportscaster and former NFL quarterback Tony Romo chats with the media Tuesday, June 27, 2023 during the OSF Children's Hospital of Illinois Championship & Pro-Am at Metamora Fields Golf Club.
July 24, 2026

Tony Romo Arrested for OWI in Milwaukee

The CBS NFL analyst is due in court on Sept. 21.