Friday, August 7, 2026

‘One Shining Moment’ Was Almost Just A Moment

  • The song, which has become a staple of March Madness, was originally planned for the Super Bowl.
  • The last-minute Super Bowl switch is one of the many quirks in the unlikely run of the song.
Joe Camporeale-USA TODAY Sports/Design: Alex Brooks

Like so many teams in the NCAA Tournament’s Round of 64, “One Shining Moment” was almost a one-and-done footnote.

The song, which has become a staple of March Madness, had to be shelved from its slot during the Super Bowl XXI telecast in 1987. That Super Bowl is known for the debuts of two other traditions: the Gatorade shower and the MVP exclaiming “I’m going to Disney World!”

Had “One Shining Moment” run on CBS after the Giants’ victory over the Broncos, it very likely would not have been more than backdrop music for some game highlights.

Instead, the bump meant it would be played at the end of the March Madness that spring. Now, a tournament highlight package featuring “One Shining Moment” will play for the 34th time after the NCAA men’s basketball championship on Monday.

The last-minute Super Bowl switch is one of the many quirks in the unlikely run of a song written on a napkin at a bar in Michigan by Emmy-winning composer David Barrett.

“I was writing all sorts of songs,” Barrett told Front Office Sports. “I was just writing them and putting them in my sock drawer. Then ‘One Shining Moment’ happened and all of a sudden I became talented.”

Barrett, now 66, doesn’t talk about the money he’s made from “One Shining Moment,” other than saying CBS “pays me like an adult, and that’s good.”

Some of the royalties also go to the estate of Luther Vandross — whose vocals will be used for the 18th time Monday — with a chunk of that money going to a scholarship program for HBCU students.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Fanduel logo appears in this illustration taken April 22, 2026.

Gambling Industry Gears Up for ‘Arms Race’ This NFL Season

“Competition is fierce,” BetMGM CEO Adam Greenblatt said.
FILE PHOTO: Disney+ logo is seen in this illustration taken August 5, 2025.

Disney Sells Out of Super Bowl LXI Ad Inventory

ESPN parent company Disney exhausted its inventory on an earlier schedule.
Jun 18, 2023; Omaha, NE, USA; An on-deck circle with the NCAA logo is pictured on the field before the game between the Virginia Cavaliers and the TCU Horned Frogs at Charles Schwab Field Omaha

Ruling Gives NCAA Athletes From Class of 2022 5th Year of Eligibility

The proposed class action was filed after the new NCAA eligibility policy.

College Jersey Patch Market Finds Its Benchmark

“The market has now been set,” one exec told FOS.
podcast thumbnail mobile
Front Office Sports Today

8/6/26 – LIV’s Funding Promise, Disney Sells Out Super Bowl, Inside Tom Brady’s CardVault

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.

Netflix Wants to Not ‘Do Too Much’ With Field of Dreams Game

The upgraded Iowa complex now has a permanent stadium. 
August 6, 2026

Fox Pushes Back NFL Media-Rights Negotiations Until 2028

The company also touted strong results from the FIFA men’s World Cup.
The Warner Bros. Water Tower is pictured at Warner Bros. Studios in Burbank on the day it was announced that California and 11 states are suing to block Paramount's $110 billion acquisition of Warner Bros. Discovery in California, U.S. July 13, 2026.
August 6, 2026

WBD Ad Sales Sink Without NBA Live Rights

WBD’s fiscal second-quarter revenue fell 11%.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Troy Aikman and Joe Buck arrive at the Disney Upfront 2022 event in New York City, New York, U.S., May 17, 2022. REUTERS/David Dee Delgado
August 6, 2026

Aikman, Buck Head Into High-Stakes ESPN Negotiations

ESPN hopes to retain the duo past the network’s first Super Bowl.
National Women’s Soccer League commissioner Jessica Berman announces Columbus as the league's 18th club at ScottsMiracle-Gro Field on April 21, 2026. The club, set to begin play in 2028, will be owned by Haslam Sports Group (HSG), Nationwide and Drs. Christine and Pete Edwards.
August 5, 2026

NWSL Makes Super Bowl Week Part of Its 2027 Kickoff

The NWSL wants to be “woven into” ESPN’s first Super Bowl.
New MLS commissioner Larry Berg speaks with Front Office Sports.
August 5, 2026

Incoming MLS Commissioner Sees ‘Uncapped Upside’ in Media Rights

NYCFC’s CEO called broadcast revenue the league’s biggest weakness.
May 16, 2026; Laurel, MD, USA; Napoleon Solo (10) ridden by Paco Lopez leads Iron Honor (9) ridden by Flavien Prat, Chip Honcho (6) ridden by Jose Ortiz Jr., and Taj Mahal (1) ridden by Sheldon Russell down the stretch during the 151st Preakness Stakes at Laurel Park. Mandatory Credit: Amber Searls-Imagn Images
Exclusive
August 4, 2026

NBC to Retain Media Rights to Preakness Stakes

NBC has held the race’s rights since 2001.