• Loading stock data...
Tuesday, March 17, 2026

‘One Shining Moment’ Was Almost Just A Moment

  • The song, which has become a staple of March Madness, was originally planned for the Super Bowl.
  • The last-minute Super Bowl switch is one of the many quirks in the unlikely run of the song.
Joe Camporeale-USA TODAY Sports/Design: Alex Brooks

Like so many teams in the NCAA Tournament’s Round of 64, “One Shining Moment” was almost a one-and-done footnote.

The song, which has become a staple of March Madness, had to be shelved from its slot during the Super Bowl XXI telecast in 1987. That Super Bowl is known for the debuts of two other traditions: the Gatorade shower and the MVP exclaiming “I’m going to Disney World!”

Had “One Shining Moment” run on CBS after the Giants’ victory over the Broncos, it very likely would not have been more than backdrop music for some game highlights.

Instead, the bump meant it would be played at the end of the March Madness that spring. Now, a tournament highlight package featuring “One Shining Moment” will play for the 34th time after the NCAA men’s basketball championship on Monday.

The last-minute Super Bowl switch is one of the many quirks in the unlikely run of a song written on a napkin at a bar in Michigan by Emmy-winning composer David Barrett.

“I was writing all sorts of songs,” Barrett told Front Office Sports. “I was just writing them and putting them in my sock drawer. Then ‘One Shining Moment’ happened and all of a sudden I became talented.”

Barrett, now 66, doesn’t talk about the money he’s made from “One Shining Moment,” other than saying CBS “pays me like an adult, and that’s good.”

Some of the royalties also go to the estate of Luther Vandross — whose vocals will be used for the 18th time Monday — with a chunk of that money going to a scholarship program for HBCU students.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

MAC Set to Cash In After Miami (Ohio) March Madness Controversy

The conference received two tournament bids for the first time since 1999.
Auburn head coach Bruce Pearl and his No.1 Tigers celebrate after 94-78 win over Kentucky -- the first win at Rupp Arena since 1988 in SEC basketball Saturday afternoon in Lexington, Kentucky March 1, 2025

Bruce Pearl Emerges as Selection Sunday Villain

The ex-Auburn coach had a tough time hiding his pro-Tigers bias.

How Conferences Cash In on March Madness 

The men’s tournament will pay out more than $220 million.
Mar 22, 2025; Providence, RI, USA; McNeese State Cowboys manager Amir Khan before a second round men’s NCAA Tournament game against the Purdue Boilermakers at Amica Mutual Pavilion.

Viral McNeese Student Manager Makes March Madness Return

Khan said he executed more than 20 endorsement deals last year.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Roberto Valenzuela, Jr. and Xander Zayas fight for the NABO/ NABF Junior Middleweight Titles live on ESPN during a Top Rank bout at the American Bank Center on Friday, Sept. 15, 2023, in Corpus Christi, Texas. Zayas won by technical knockout in the fifth round.

DAZN Nears Deal With Top Rank

Top Rank’s previous deal with ESPN expired last year.
Mar 12, 2026; Ponte Vedra Beach, Florida, USA; Lee Hodges plays his tee shot to the 17th hole during the first round of THE PLAYERS Championship golf tournament.
March 13, 2026

Golf Channel Not Interested in PGA Tour Acquisition As Changes Loom

The PGA Tour acquiring Golf Channel has been discussed frequently.
Oct 19, 2025; Santa Clara, California, USA; NBC Sports commentator Tony Dungy after the game between the San Francisco 49ers and the Atlanta Falcons at Levi's Stadium. Mandatory Credit: Darren Yamashita-Imagn Images
March 13, 2026

Why Ex-NFL Coaches Are No Longer Surefire Media Stars

Tony Dungy’s departure from NBC is the latest example of an emerging trend.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
Dec 2, 2025; Waco, Texas, USA; Sacramento State Hornets head coach Mike Bibby speaks with Sacramento State Hornets guard Mikey Williams (1) during a break in play during the first half against the Baylor Bears at Paul and Alejandra Foster Pavilion. Mandatory Credit: Chris Jones-Imagn Images
exclusive
March 12, 2026

Roku to Release Sac State Docuseries

Ex-NBA star Mike Bibby is the Hornets’ head coach.
Mar 7, 2026; Las Vegas, Nevada, UNITED STATES; Donte Johnson (red gloves) fights Cody Brundage (blue gloves) during UFC 326 at T-Mobile Arena. Mandatory Credit: Stephen R. Sylvanie-Imagn Images
March 11, 2026

UFC Touts Ratings Success of CBS Debut

A portion of UFC 326 was simulcast on CBS last Saturday.
March 11, 2026

NFL Dominates Thanksgiving Week—and Wants Another Night

The league looks to expand its presence over the highly watched holiday.
Feb 27, 2026; Indianapolis, IN, USA; NFL media insider Ian Rapoport during the NFL Scouting Combine at Lucas Oil Stadium. Mandatory Credit: Kirby Lee-Imagn Images
March 11, 2026

Will Rival Insiders Adam Schefter and Ian Rapoport Team Up?

As ESPN’s acquisition of NFL Network approaches, Rapoport’s contract status looms.