Monday, April 20, 2026

‘One Shining Moment’ Was Almost Just A Moment

  • The song, which has become a staple of March Madness, was originally planned for the Super Bowl.
  • The last-minute Super Bowl switch is one of the many quirks in the unlikely run of the song.
Joe Camporeale-USA TODAY Sports/Design: Alex Brooks

Like so many teams in the NCAA Tournament’s Round of 64, “One Shining Moment” was almost a one-and-done footnote.

The song, which has become a staple of March Madness, had to be shelved from its slot during the Super Bowl XXI telecast in 1987. That Super Bowl is known for the debuts of two other traditions: the Gatorade shower and the MVP exclaiming “I’m going to Disney World!”

Had “One Shining Moment” run on CBS after the Giants’ victory over the Broncos, it very likely would not have been more than backdrop music for some game highlights.

Instead, the bump meant it would be played at the end of the March Madness that spring. Now, a tournament highlight package featuring “One Shining Moment” will play for the 34th time after the NCAA men’s basketball championship on Monday.

The last-minute Super Bowl switch is one of the many quirks in the unlikely run of a song written on a napkin at a bar in Michigan by Emmy-winning composer David Barrett.

“I was writing all sorts of songs,” Barrett told Front Office Sports. “I was just writing them and putting them in my sock drawer. Then ‘One Shining Moment’ happened and all of a sudden I became talented.”

Barrett, now 66, doesn’t talk about the money he’s made from “One Shining Moment,” other than saying CBS “pays me like an adult, and that’s good.”

Some of the royalties also go to the estate of Luther Vandross — whose vocals will be used for the 18th time Monday — with a chunk of that money going to a scholarship program for HBCU students.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

March Madness Hero Braylon Mullins Will Stay at UConn

The Huskies star will return for his sophomore season.

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
exclusive

Louisiana Tech to Pay Record Exit Fee to End 20-Game Schedule Mess

The school had been scheduled to play 20 games by CUSA and the Sun Belt.

NCAA Considers Five-Year Eligibility Rule, Ending Redshirts

The governing body looks at creating a broad, age-based standard.

Featured Today

blake griffin

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Brandon Marshall Portfolio Players

Brandon Marshall Nearly Quit FS1 Over Nick Wright Argument

Marshall tells FOS he took issue with Wright’s lack of “take integrity.”
Apr 13, 2026; New York, NY, USA; Azzi Fudd poses for a photo on the orange carpet before the 2026 WNBA Draft at The Shed at Hudson Yards. Mandatory Credit: Brad Penner-Imagn Images
April 16, 2026

Wings Shut Down Question to Azzi Fudd About Paige Bueckers Relationship

The Wings selected Fudd first overall earlier this week.
A smartphone showing the Netflix logo is held in front of a television displaying the Netflix home screen with Top 10 content rows in Paris, Ile de France, France, February 28, 2026. The scene illustrates video on demand streaming and second screen viewing on connected devices.
April 16, 2026

Netflix: There’s ‘Opportunity to Expand the Relationship’ With NFL

The streaming giant touts big results from its live sports content.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
LIV Golf livestream
April 16, 2026

LIV Golf Loses Mexico Livestream for Nearly Three Hours

The league’s broadcast feeds were down for more than an hour.
Apr 25, 2024; Avondale, Louisiana, USA; Kevin Kisner reacts to his shot from the 14th tee during the first round of the Zurich Classic of New Orleans golf tournament. Mandatory Credit: Stephen Lew-USA TODAY Sports
April 16, 2026

NBC’s Kevin Kisner Apologizes for Torching CBS Masters Coverage

Kisner admitted he “crossed the line” with his now-viral rant.
The Miz Stephen A. Smith WWE
April 16, 2026

ESPN Going All Out for WWE WrestleMania in Las Vegas

There has been plenty of crossover between ESPN and WWE this week.
[US, Mexico & Canada customers only] Sep 5, 2025; Sao Paulo, BRAZIL; Los Angeles Chargers wide receiver Keenan Allen (13) runs against Kansas City Chiefs cornerback Trent McDuffie (22) in the second half during a NFL game at Corinthians Arena. Mandatory Credit: Jean Carniel/Reuters via Imagn Images
exclusive
April 16, 2026

NFL, YouTube in Advanced Talks for 5-Game Package

The deal has yet to be finalized.