• Loading stock data...
Friday, July 26, 2024
Join us this September for Tuned In Request to Attend

On Wants More Star Power, Visibility for Next Growth Phase

  • On, the sneaker and apparel company backed by Roger Federer, has looked to athletes to fuel its expansion into tennis and other verticals.
  • The company saw major sales growth in Q1, but its stock dropped.
Hellen Obiri of Kenya crosses the finish line to win the women's division at the 2023 Boston Marathon.
Eric Canha-USA TODAY Sports

Roger Federer’s On Holding saw substantial growth and raised expectations, but investors were left wanting more.

The sneaker company’s net sales rose 78.3% year-over-year in the first quarter to $468.8 million, while gross profit doubled to $273.3 million. The brand backed by the tennis icon also got a lift from supply chain issues normalizing after the economy-wide challenges of Q1 2021.

On slightly raised its full-year outlook to $1.94 billion — but investors were looking for more. 

The company’s stock tumbled 9% on Tuesday, though it’s still up 76.7% since the start of the year.

A view of the outside of Adidas' flagship store in Shanghai.

Adidas Beats Revenue Expectations Despite Costly Yeezy Struggles

CEO admits that the loss of Yeezy is “of course hurting us.”
May 5, 2023

In order to make in-roads into new markets, On is looking to athletes and high-profile sporting events. Expanding into tennis, it saw its biggest signings in that space, Iga Świątek and Ben Shelton, take the court for the first time in On gear in the first quarter.

On also notched a win at the Boston Marathon when one of its sponsored runners, Hellen Obiri, won the women’s race. The company is looking to leverage next year’s Paris Olympics for further visibility.

Co-CEO and CFO Martin Hoffmann touted the company’s multichannel strategy, noting that “our own retail net sales more than quadrupled year-over-year” with help from a new store in London.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Is Red Bull’s Dynasty in Danger?

Max Verstappen and Red Bull are no longer in complete control.

Olympics: Peacock Aims to Redeem Past Coverage Flaws With Ambitious Slate

The NBCUniversal streaming service will offer an unprecedented level of Olympic coverage.
Teahupo'o Tahiti Surfing

Olympic Surfing Crashes on Tahiti Like a Wave

For Teahupo‘o’s locals, the Olympics are a mixed blessing.

Canadian Soccer Coach Bounced From Olympics as Spying Scandal Explodes

The spying dates back years, Canadian media reported Thursday.
podcast thumbnail mobile
Front Office Sports Today

Olympics Open: What Athletes Can Do With 15 Minutes of Fame

0:00

Featured Today

The Perfect Storm Propelling ‘EA Sports College Football’ to Early Success

Growing fandom and a long wait have already reaped dividends for EA.
July 22, 2024

The FTC Noncompete Ruling Could Change MMA As We Know It

Fighters could see their options—and earnings—grow.
July 21, 2024

O No Canada: The Next Big Sports Betting Scandal Could Erupt North of the Border

‘It’s open-season for match-fixing up there.’
July 20, 2024

The Road to the Return of ‘EA Sports College Football’

This summer, the biggest development in college sports is virtual.
Oct 27, 2023; Sacramento, California, USA; A general of the Sacramento Kings logo on the court before the game against the Golden State Warriors at Golden 1 Center.

How Sports Went From Private Equity Punchline to Coveted Asset Class

Once an industry punchline, sports are now a coveted asset class.
DraftKings
February 16, 2024

DraftKings Trends Toward the Black, Buys Lottery App

The sports gambling giant continues to narrow its losses.
April 2, 2024

Silver Lake to Take Endeavor Private, Ending Tough Stock Market Run

Private equity giant Silver Lake is set to acquire the remaining shares it didn’t already own.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
Exterior of Nike Company Store
February 16, 2024

Nike to Lay Off 2% of Its Workforce in Cost-Savings Effort

The sportswear giant hinted at staff cuts in a December earnings call.
February 7, 2024

ESPN DTC to Debut by Fall 2025, but Streaming Alliance Hastens Market Entry

Date set for stand-alone version of network, but new joint venture will beat that by a year.
January 22, 2024

They Make Sports Balls—and They Could Be Worth Almost $9 Billion

Amer Sports looks to raise as much as $1.8 billion in the public markets.
A view of a FanDuel sportsbook location.
January 18, 2024

FanDuel Strengthens U.S. Dominance Ahead of NYSE Debut

Flutter posts strong financial results as NYSE shares are set to debut Jan. 29.