• Loading stock data...
Sunday, March 1, 2026

Olympics Face Cancellation As COVID Cases Rise

IOC/Design: Alex Brooks

The opening ceremony for the Tokyo Olympics is just three days away, but there’s a chance that the Games could be canceled altogether — and that’s coming from the organizing committee’s chief.

Tokyo is under its fourth state of emergency until Aug. 22, and Olympic organizers said 71 people have tested positive for COVID-19 so far.

Committee chief Toshiro Muto said it will “continue discussions” about canceling if there is a spike in cases. IOC president Thomas Bach, however, said canceling was never an option.

The Olympics are already expecting an estimated $25 billion bill.

  • Delaying the games for a year cost organizers $3 billion. The total insurance coverage for the games is estimated to be around $2.5 billion.
  • Roughly 60 Japanese companies spent $3 billion for 2020 sponsorship rights — and another $200 million for contract extensions when the games were delayed, according to Reuters.
  • Toyota, which became a global Olympics sponsor in a nearly $1 billion deal, pulled Olympic-related ads from Japanese TV on Monday.
  • Before banning spectators, Japan expected ticket revenue to reach $815 million.

The biggest loser from a cancellation could be NBC, which agreed to a $7.75 billion media rights deal with the IOC in 2014 that runs through 2032. The network expects the Games to drive a 30% jump in Peacock users.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena.

Young Athletes Have Entered Their LinkedIn Era

Athletes can’t play forever. Some are laying the groundwork for Act 2.
[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.

The American Sports Owners Feuding Over a French Soccer Team

John Textor is at odds with Michele Kang and investment giant Ares.
Gaudreau family at the 2026 Winter Olympics.

The Real Story of How Johnny Gaudreau’s Family Got to Olympics

Network execs helped make one of the Olympics’ most heartwarming moments happen.
Jun 24, 2024; Eugene, OR, USA; NBC Sports broadcaster Mike Tirico during the US Olympic Team Trials at Hayward Field. Mandatory Credit: Kirby Lee-USA TODAY Sports

Mike Tirico Gets His Due As Best All-Around Sportscaster

Tirico recently called his first Super Bowl before hosting his fifth Olympics.

Featured Today

[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
February 20, 2026

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.
Max Valverde by Ron Winsett
February 17, 2026

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Dec 4, 2022; Doha, Qatar; France fans before a round of sixteen match between France and Poland in the 2022 FIFA World Cup at Al Thumama Stadium. Mandatory Credit: Yukihito Taguchi-USA TODAY Sports

World Cup Cities Scaling Back Fan Fest Plans

New Jersey and Seattle are ditching massive Fan Fests for smaller events.
Oct 6, 2024; London, United Kingdom; British and United States flags on the field at Tottenham Hotspur Stadium.
September 29, 2025

From Dublin to London: Vikings on NFL’s First Multi-Country Road Trip

The Jaguars have previously played consecutive games in the U.K.
Jul 30, 2022; Irvine, CA, USA; A general view of the official NFL balls on the field during Los Angeles Rams training camp at University of California Irvine.
October 20, 2025

Saudi Arabia Wants to Bring American Football to the Middle East

The Middle Eastern nation wants to host major football events.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
Noah Lyles (USA) wins the men’s 100m final during the Paris 2024 Olympic Summer Games at Stade de France in Saint-Denis, France, Monday, Sunday, Aug. 4, 2024.
September 22, 2025

Summer Olympics Face a Climate-Induced Heat Check

The World Athletics president says the status quo is not sustainable.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.
February 12, 2025

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
January 13, 2025

Gavin Newsom Reveals Status of 2028 Olympics As Los Angeles Wildfires Roar

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Paralympics Tiktok
August 25, 2024

The Wildly Successful Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.