• Loading stock data...
Tuesday, June 24, 2025

Oakland A’s Focus on Group Sales Paying Dividends

A's

For the past month, the Oakland A’s have been one of the hottest teams on the field. Off it, their group sales team might be just as scorching.

Led by Josh Feinberg, director of group sales for the club, the team has been able to pull off initiatives that range from a Greek Heritage Night to a multi-game educational series that featured a Science of Baseball Day and a Career Education Day.

Ashwin Puri, the A’s vice president of sales and strategy, noted that a shift in organizational strategy that led to more of a focus on group sales has proved to be fruitful.

“We saw a lot of value he (Feinberg) could provide the organization. So, we brought him back after two stints in the NBA and we hired a staff of dedicated group sales folks, which we never had before.”

The reason behind the move? Good business.

“We thought this was an opportunity to help us grow our business and help engage the community in ways that were creative and approachable,” said Puri when discussing the impact Feinberg and his team have made.

[mc4wp_form id=”8260″]

To make sure they were firing on all cylinders, Puri and the other A’s executives made sure that the group sales team felt empowered to come up with unique ideas within the categories of consumers most impacted by fans.

“The top six categories in sports for group sales, and these are really general, are corporations, nonprofit groups, school, religious groups, performance groups and youth sports,” Puri said. “We have empowered them to work with all the different departments internally to come up with various programs that would cater to different audiences with schools and education being one of them and a huge opportunity for us.”

Their most successful days surrounding schools and education was the two aforementioned days that featured science and careers. Across both days, the A’s saw more than 6,000 attendees and a whole lot of value according to Puri.

“The Science of Baseball Day was aimed towards a younger demographic. Together with Science of Sport, we held a demonstration to show how science is used in the game of baseball, and after that, there was a science fair at the ballpark before the game. It was a full day of activities. The career day was similar, but it was mostly geared toward an older demo of middle and high schoolers. There were a couple different speaker panels from the front office talking about their career path in sports and then there was a college fair following that before the game. So both were full days worth of activities and we thought provided a lot of value to each segment.”

While fun for the students, these initiatives serve as a conduit for the larger overall strategy for the A’s when it comes to bringing value to the community.

“Connecting with local schools is super important for us as group sales opportunity for two reasons,” Puri said. “One, group sales is a great way to fill up the stands, but also a big part of our community relations efforts are reaching out to youth in the area and connecting with them.”

Another aspect that Puri lauded was how collaborative the ticket sales team is with the marketing team and vice versa.

“It (the A’s record-breaking 56,000-plus attendance night) started with a really strong group sales effort. We coupled that with a really strong digital advertising campaign. It takes a lot of factors to kind of come together to make them have a weekend that successful. We have an awesome marketing team.”

[mc4wp_form id=”8260″]

“We collaborate in the form of determining what are the most important campaigns we want to run, what games and homestands we need support from them and they have a number of tactics that they employ to support that. I’m just thrilled with the level of collaboration support they give us on a daily basis.”

Just like on the field, success is a team effort.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

A’s Launch $1.75B Ballpark Build With Funding Puzzle Still Unsolved

Ground is broken in Las Vegas, but funding issues, Sacramento woes persist.
Mar 15, 2025; Fort Worth, TX, USA; UAB Blazers forward Yaxel Lendeborg (3) dribbles the ball upcourt against the North Texas Mean Green during the first half at Dickies Arena

NIL Is Shrinking the Pool of NBA Draft Entrants

Agents are now advising many players to stay in school.
exclusive

Chip Caray Will Not be Suspended for Accidental Homophobic Slur: Sources

The verbal stumble was followed by over 30 seconds of silence.
Apr 24, 2025; Green Bay, WI, USA; Penn State Nittany Lions defensive end Abdul Carter on the red carpet before the 2025 NFL Draft at Lambeau Field

‘More Is More’: The Elite Luxury Jewelers Decking Out Athletes

Meet the elite group of luxury designers crafting the biggest statement pieces.

Featured Today

Dec 5, 2024; Miami, FL, USA; FIFA president Gianni Infantino presents the FIFA Club World Cup trophy during the Club Word Cup draw at Telemundo Studios.

Revamped Club World Cup Is FIFA’s Billion-Dollar Gamble

The revamped soccer event debuts amid controversy.
Jun 10, 2025; Nashville, Tennessee, USA; United States head coach Mauricio Pochettino stands during the anthem against the Switzerland during the first at Geodis Park
June 14, 2025

Gold Cup Is Complicated for USMNT—but U.S. Soccer Has Its Eyes on..

Uncertain tournament success isn’t fazing forward-looking U.S. soccer.
Jan 24, 2017; Davidson, NC, USA; The Davidson Wildcats student section cheers during the first half against the Duquesne Dukes at McKillop Court at John M. Belk Arena. Davidson defeated Duquesne 74-60.
June 6, 2025

Every College Wants a Flashy Basketball GM Hire Right Now

The role is more important than ever, and the definition is ever-evolving.
August 31, 2024; Columbus, Ohio, USA; The Goodyear blimp flies over Ohio Stadium during the first half of Saturday’s NCAA Division I football game between the Akron Zips and the Ohio State Buckeyes.
June 6, 2025

Why the Goodyear Blimp Is at Every Major Sports Event

The airship wasn’t built to cover sports. Now it’s a regular presence.
Sponsored

Game the Green: Transforming Fan Experiences at TPC Sawgrass

As fans gather at THE PLAYERS Championship, Comcast Business will be keeping spectators and the PGA TOUR connected like never before.
October 8, 2024

NBA GMs Rank Salary-Cap Apron As Rule That Needs to Change Most

Schedule changes finished second with 17% of the vote.
February 3, 2025

Super Bowl Ticket Prices Crash As Hotel Rooms See Historic Rate Hike

Prices sink by about 30%, due in part to a lodging crunch.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Ted Leonsis unpacks basketball’s global rise, media rights, and portfolio ownership.
September 8, 2024

US Open Breaks Attendance Record

Top-seeded Jannik Sinner beat No. 12 Taylor Fritz in straight sets Sunday.
Sponsored

Mastercard’s Foodies & Fairways: Where Golf Meets Gourmet at the TOUR Championship

This year’s TOUR Championship in Atlanta isn’t just about world-class golf—it’s also a celebration of local flavors.
July 18, 2024

Loyal WNBA Fans Hit With Enormous Season-Ticket Price Hikes

Some season-ticket holders are seeing their prices doubled.
July 16, 2024

CONMEBOL, Hard Rock Stadium Continue Trading Blame Over Copa Disaster

Each blames the other for the security madness at Sunday’s final.