• Loading stock data...
Monday, June 24, 2024

NWHL Sinks Teeth Into New Deal With Chipwich

Mar 17, 2019; Saint Paul, MN, USA; The NWHL’s Minnesota Whitecaps are honored in the second period during the game between the New York Islanders and Minnesota Wild at Xcel Energy Center. Mandatory Credit: David Berding-USA TODAY Sports
NWHL Chipwich
Photo Credit: David Berding-USA TODAY Sports

The NWHL has signed a one-year deal with Chipwich to become the official ice cream sandwich of the league.

It represents the first deal for the NWHL since it announced earlier this year in conjunction with the NWHLPA that it would be splitting all revenue from league-level corporate partnerships and media rights deals 50/50 with the players. 

As part of the deal, Chipwich will sponsor select intermission activities during games and receive significant social media promotion, plus additional activations.

Fifty percent of the revenue from the deal with Chipwich, the ice cream cookie sandwich that was relaunched in 2018 by parent company Crave Better Brands, will be given to players under contract, providing them with additional income beyond their existing salaries.

The league declined to comment on the financial terms of the deal.

“The players’ split of the revenue for this season is one of the most influential things the players will experience as we grow the NWHL,” said Anya Battaglino, who is the director of the NWHLPA. “The players are directly benefiting from these sponsorships, allowing them to become pioneers and brand ambassadors and also be paid for their status and treated as true professional athletes.”

The deal is a bit of sweet news for the NWHL in what has been a challenging 2019 thus far following the conclusion of its fourth season in March. 

READ MORE: Girl Powered: Play Like a Girl Founder Launches STEM+ Sports Hackathon

On March 31, the Canadian Women’s Hockey League, the only other professional women’s hockey league in North America aside from the NWHL, made the decision to discontinue operations due to financial issues.

In May, more than 200 women’s hockey players from both leagues made a joint statement saying that they would not participate in any professional women’s hockey league in the 2019-2020 season, and instead would be seeking out a more sustainable league. Included in that group are players such as Kendall Coyne-Schofield and Hilary Knight.

Also in that month, the NWHL’s partnerships with both Pegula Sports & Entertainment and Harris Blitzer Sports & Entertainment were severed in regards to the teams in Buffalo and New Jersey, respectively.

However, the NWHL has committed to playing this upcoming season, which is set to begin on October 5.

“This business always comes with challenges for anyone with the determination to work in it, but our love for the game, belief in our goal to show the value of women’s hockey, and our immense respect for the players always emboldens us,” said NWHL Commissioner Dani Rylan. “I have to say, I’ve never been prouder of our players, investors, partners and my colleagues with the league and our teams. The commitment to pulling in the same direction has been awesome.”

READ MORE: Budweiser Signs On as Presenting Partner of Women’s International Champions Cup

Rylan said that the league will have “more deals to announce before the start of the regular season and in-season as well,” adding that “the commitment to pulling in the same direction has been awesome.”

“Everyone is working non-stop and collaboratively, including on sponsorship deals. The result is that we’re going to have a great fifth NWHL season starting in October,” she said.

Copy Link
Link Copied
Link Copied

What to Read

Stanley Cup Final: An Unlikely Game 7 Is Set to Cap the NHL’s Best Season

The Oilers are attempting to complete a comeback done just once in a Stanley Cup Final.

Coyotes’ Latest Setback Casts Doubt on the NHL’s Future in Arizona

The team says it ‘seriously jeopardizes’ chances of the NHL returning.

Arizona Cancels Auction for Land Coyotes Owner Sought for New Team

The Coyotes’ hopes for a revival in Arizona took another hit Friday.

Leagues’ Disclosure Demands Add Complexity to DSG’s Bankruptcy Exit

The bankrupt regional sports network operator makes an emergency motion for a discovery conference.
podcast thumbnail mobile
Front Office Sports Today

Clock is Ticking to Restart Coyotes’ Franchise


Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

Everything You Need to Know About the Schism Rocking Competitive Eating

The business story about hot dogs that you never knew you needed.
May 21, 2024

Lawsuit: Florida Football Coaches Made False NIL Promises

The quarterback says UF backed out of a $13.85 million NIL agreement.
June 12, 2024

Fanatics Dives Into Ultra-Niche With G League Trading Cards

The company will take over the NBA license in 2025.

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
May 8, 2024

Candace Parker Joins Shaq, Iverson in Court-to-Sneaker Boardroom Pipeline

Parker was named president of Adidas women’s basketball Wednesday.
April 16, 2024

The WNBA Has Huge Ambitions as Caitlin Clark Finally Comes Aboard

Commissioner Cathy Engelbert is aware of the moment in front of the league.
March 11, 2024

WWE Borrows From UFC, Puts On-Mat Advertising in the Ring

The wrestling outfit is learning from its MMA counterpart’s playbook under the TKO Group.
Drew Brees smiling while wearing hat
December 2, 2022

Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt

The video racked up over 2 million views in about 12 hours.