Wednesday, September 16, 2026

Nintendo Slashes Forecast for Popular Gaming Console

  • Switch sales reached 6.68 million units during the period, down 19% year-over-year.
  • Full-year sales are projected to be at 19 million units by the end of March 2023.
Harrison Hill / Imagn

Nintendo slashed its full-year sales forecast for its best-selling home gaming console ever following the release of its latest earnings report.

The Japanese video game giant reported $4.5 billion in sales for the six months ending Sept. 30, a 5% increase year-over-year. Its ordinary profit reached $2.2 billion during the period, compared to $1.6 billion for the six months ending Sept. 30, 2021. Despite the growth in revenue and profit, Nintendo has been hampered by the ongoing chip shortage plaguing the tech industry. 

  • Switch sales reached 6.68 million units during the period, down 19% year-over-year.
  • Full-year sales are projected hit 19 million units by the end of March 2023.
  • Switch sales were previously projected to reach 21 million units during the same span. 

Nintendo has seen its Switch output improve since September and is “continually working to front-load production” to prepare for the holiday season.

As of Sept. 30, Nintendo has sold 114.3 million units of the Switch since its 2017 release. 

New Faces 

The Public Investment Fund — Saudi Arabia’s sovereign wealth fund — acquired a 5% stake in Nintendo in May for $3 billion, making the fund Nintendo’s fifth largest shareholder.

On Tuesday, Nintendo announced a joint venture with mobile gaming company and “Animal Crossing” co-developer DeNA.

The venture will establish a new company — Nintendo Systems Co., Ltd. — that will launch in April 2023 and work to “strengthen the digitalization of Nintendo’s business.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 13, 2026; Metairie, LA, USA; Detailed view of the NFL logo on the football during a joint scrimmage between the New Orleans Saints and the Jacksonville Jaguars during at Ochsner Sports Performance Center

NFL Won’t Reach Prediction-Market Deals Before Start of Season

“I would be incredibly shocked if anything at all happens this season.”
Mar 28, 2025; Minneapolis, Minnesota, USA; Minnesota Timberwolves minority owners Marc Lore and Alex Rodriguez celebrate the team's win over the Phoenix Suns at Target Center

Why Flood of NBA Team Sales Isn’t Slowing

Often it’s less about love of team, more about love of returns.

LIV Golf Confusion Builds As Season Finale Details Still Scarce

The $40 million team championship has yet to be canceled.

Saudi PIF Chief Joins Trump Amid LIV Golf Funding Push

It was Al-Rumayyan’s first LIV appearance since PIF pulled funding in April.
podcast thumbnail mobile
Front Office Sports Today

9/15/26 – NFL Kickoff Ratings Dip, Ballmer Accepts Punishment, Sweeney Ad Backlash

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”

Caleb Williams’s Investment Playbook: ‘No Vices’

The Bears QB has put money into sports, tech, and wellness start-ups.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Reggie Bush speaks on unionizing college football players during the Rose Bowl Hall of Fame induction ceremony at the University Club of Pasadena in Pasadena, Calif. Tuesday, Dec. 31, 2024.
March 5, 2026

Former NFL Pros Launch PE Firm for Emerging Leagues

Terrence C. Murphy and Reggie Bush are targeting $150 million for their debut fund.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Pro Team Valuations Are Set to Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
December 27, 2025

‘Why Not the Dodgers?’: How Billie Jean King Became an LA Owner

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
December 23, 2025

Ben Simmons Buys a Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.
Jacksonville Jumbo Shrimp mascot Scampi waves to fans during Opening Day baseball against the Gwinnett Stripers on March 29, 2024.
December 17, 2025

Private Equity Dives Further Into Minor League Baseball

Seven MiLB teams have changed hands in the last week.