Sunday, May 24, 2026

NIL in the Crosshairs As Debate Takes Over D.C.

  • Nick Saban was among the guests at an NIL roundtable this week.
  • Alabama revealed some staggering losses from nonrevenue sports.
Kirby Lee-USA TODAY Sports

College administrators have long called for federal legislation to regulate name, image, and likeness deals nationwide—so far without success. On Tuesday, a congressional hearing dived into college athlete unionization efforts, while an NIL roundtable hosted by Sen. Ted Cruz is stirring up debate thanks to some inflammatory statements from the event’s star-studded guest list. 

Here’s what they said:

Nick Saban

On the lack of competitive balance in college sports: “It’s whoever wants to pay the most money, raise the most money, buy the most players, is going to have the best opportunity to win. I don’t think that’s the spirit of college athletics.”

On his wife, Terry, coming out of recent recruiting visits feeling like players and their parents only care about how much they’ll get paid: “All the things I believed in, for all these years, 50 years of coaching, no longer exist in college athletics. … That was a ‘red alert’ that we really are creating a circumstance here that is not beneficial to the development of young people.” 

Alabama AD Greg Byrne

On the potential for cutting sports: “It’s the Olympic sports that would be in jeopardy, and that’s men and women. If you look at the numbers for us, at the University of Alabama, with our 19 sports outside of football and men’s basketball, I mentioned we lost collectively almost $40 million, and we funded that through our revenue from a football and men’s basketball standpoint. … There will have to be decisions made because there is not an unlimited supply of money like some believe.”

On the cost of sorting out the new collegiate sports landscape: “What has taken place from the court system, and the litigation that’s involved, and the potential damages that could come along with it are well into eight figures, and those are resources and revenues that don’t exist.”

ACC Commissioner Jim Phillips

On the purpose of NIL contracts: “We want to ensure that NIL deals are not recruiting inducements—that was never the intent. It was about what your abilities allowed you to do, what your name allowed you to do. Not just, hey, you’re a quarterback, you play a position, you get $250,000 without anything relative to services offered, services rendered.”

The Cavinder Twins 

Haley Cavinder, on the benefit of NIL: “You can use your name, your brand, your social status on social media, and brands want to work with you regardless of how well you’re performing at your sport.”

Hanna Cavinder, on how NIL offers an alternative to turning professional: “Being able to profit and make as much money as you can in college and being able to both create a brand and set yourself up for the future is very, very important.”

What It All Means

While some of the financial figures revealed by Alabama’s Byrne, in particular, may be a bit shocking, comments from him, Saban, and Phillips shouldn’t come as much of a surprise. Coaches, ADs, and commissioners have been questioning the impact of NIL since its inception. The Cavinder twins, some of the first movers in the space, brought up important points about the benefits of NIL for women’s sports, especially. Will any of these NIL-focused efforts in D.C. speed up significant change? Take your best guess.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

U.S. Senator Maria Cantwell (D-WA) shakes hands with Shanghai Mayor Gong Zheng during a U.S. congressional delegation's visit in Shanghai, China, May 5, 2026.

As SCORE Act Fails Again, a New College Sports Bill May Emerge

On Monday night, House leadership canceled the vote.
Mar 11, 2026; Charlotte, NC, USA; Florida State Seminoles forward Alex Steen (25) reacts with guard Robert McCray V. (6) in the first half at Spectrum Center.

FSU Tests New Revenue Model as Schools Cut Sports

“Cutting sports isn’t part of the equation for us.”
Oct 11, 2025; College Park, Maryland, USA; Nebraska Cornhuskers quarterback Dylan Raiola (15) throws during the second half against the Maryland Terrapins at SECU Stadium.

CSC Wins Key NIL Arbitration in Nebraska Football Case

The case centered around deals offered to 18 football players.

Trump Administration Ends Standoff With D.C. Public Golf Courses

The National Links Trust and the U.S. Department of the Interior struck a deal.

Featured Today

Big Money on the Line on Premier League’s Final Day

Arsenal has won the title, but millions are still at stake.
Texas State mascot
May 22, 2026

Mascot-Reveal Videos Are the Newest College Sports Tradition

Student mascot unmasking videos are going mega-viral.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
May 14, 2026

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).

Southern Schools Silent on Proposed Black Athlete Boycott

The campaign asks Black athletes, fans to boycott several southern athletic departments.
Dec 21, 2024; Austin, Texas, USA; A view of the CFP logo and SEC logo before the game between the Texas Longhorns and the Clemson Tigers in the CFP National Playoff First Round at Darrell K Royal-Texas Memorial Stadium. Mandatory Credit: Jerome Miron-Imagn Images
May 21, 2026

SEC Holds Cards to 24-Team College Football Playoff

CFP expansion will be a major topic at the SEC spring meetings.
Apr 11, 2026; Las Vegas, Nevada, United States; Wisconsin Badgers defenseman Joe Palodichuk (14) and Denver Pioneers forward Kyle Chyzowski (16) battle for control of the puck during the second period in the championship game of the NCAA men's ice hockey Frozen Four at T-Mobile Arena
May 22, 2026

Hockey Unites to Demand Change to NCAA ‘5-in-5’ Proposal

The sport doesn’t want to be “collateral damage” of the new rule.
Sponsored

How Microsoft and the Premier League Are Making Fans Feel Closer to the Game

The Premier League reaches fans in 189 countries. Now, with Microsoft, it is making global fandom more personal through AI.
Nov 12, 2022; New Orleans, Louisiana, USA; LSU Tigers former head coach Ed Orgeron watches a game between the Tulane Green Wave and the UCF Knights from the sidelines at Yulman Stadium.
May 21, 2026

Ed Orgeron Returns to LSU After Years of Scandals

LSU fired Orgeron in 2021, two years after he won a national championship.
May 20, 2026

Will Wade’s LSU Is Pushing College Basketball to the Absolute Limit

The notorious coach has assembled a team of international pros.
Dec 31, 2025; Las Vegas, NV, USA; Utah Utes quarterback Devon Dampier (4) carries the ball against Nebraska Cornhuskers defensive back Donovan Jones (37) in the second half during the SRS Distribution Las Vegas Bowl at Allegiant Stadium.
May 20, 2026

Dave Checketts: Utah ‘Sold Off Their Future’ With PE Deal

The Utah–Otro Capital was approved by the university board in December.
Oct 25, 2025; Cincinnati, Ohio, USA; Cincinnati Bearcats quarterback Brendan Sorsby walks off the field after defeating the Baylor Bears at Nippert Stadium. Mandatory Credit: Aaron Doster-Imagn Images
May 18, 2026

Texas Tech QB Sorsby Sues NCAA Seeking Eligibility

If deemed ineligible, Sorsby is eyeing the NFL Supplemental Draft.