Monday, September 14, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

NIL in the Crosshairs As Debate Takes Over D.C.

  • Nick Saban was among the guests at an NIL roundtable this week.
  • Alabama revealed some staggering losses from nonrevenue sports.
Kirby Lee-USA TODAY Sports

College administrators have long called for federal legislation to regulate name, image, and likeness deals nationwide—so far without success. On Tuesday, a congressional hearing dived into college athlete unionization efforts, while an NIL roundtable hosted by Sen. Ted Cruz is stirring up debate thanks to some inflammatory statements from the event’s star-studded guest list. 

Here’s what they said:

Nick Saban

On the lack of competitive balance in college sports: “It’s whoever wants to pay the most money, raise the most money, buy the most players, is going to have the best opportunity to win. I don’t think that’s the spirit of college athletics.”

On his wife, Terry, coming out of recent recruiting visits feeling like players and their parents only care about how much they’ll get paid: “All the things I believed in, for all these years, 50 years of coaching, no longer exist in college athletics. … That was a ‘red alert’ that we really are creating a circumstance here that is not beneficial to the development of young people.” 

Alabama AD Greg Byrne

On the potential for cutting sports: “It’s the Olympic sports that would be in jeopardy, and that’s men and women. If you look at the numbers for us, at the University of Alabama, with our 19 sports outside of football and men’s basketball, I mentioned we lost collectively almost $40 million, and we funded that through our revenue from a football and men’s basketball standpoint. … There will have to be decisions made because there is not an unlimited supply of money like some believe.”

On the cost of sorting out the new collegiate sports landscape: “What has taken place from the court system, and the litigation that’s involved, and the potential damages that could come along with it are well into eight figures, and those are resources and revenues that don’t exist.”

ACC Commissioner Jim Phillips

On the purpose of NIL contracts: “We want to ensure that NIL deals are not recruiting inducements—that was never the intent. It was about what your abilities allowed you to do, what your name allowed you to do. Not just, hey, you’re a quarterback, you play a position, you get $250,000 without anything relative to services offered, services rendered.”

The Cavinder Twins 

Haley Cavinder, on the benefit of NIL: “You can use your name, your brand, your social status on social media, and brands want to work with you regardless of how well you’re performing at your sport.”

Hanna Cavinder, on how NIL offers an alternative to turning professional: “Being able to profit and make as much money as you can in college and being able to both create a brand and set yourself up for the future is very, very important.”

What It All Means

While some of the financial figures revealed by Alabama’s Byrne, in particular, may be a bit shocking, comments from him, Saban, and Phillips shouldn’t come as much of a surprise. Coaches, ADs, and commissioners have been questioning the impact of NIL since its inception. The Cavinder twins, some of the first movers in the space, brought up important points about the benefits of NIL for women’s sports, especially. Will any of these NIL-focused efforts in D.C. speed up significant change? Take your best guess.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 8, 2025; Starkville, Mississippi, USA; Georgia Bulldogs head coach Kirby Smart looks on before the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Wesley Hale-Imagn Images

NIL Got Kirby Smart to Give In on All-White Uniforms

Georgia will debut the look vs. Western Kentucky on Saturday.

Charlie Woods Signs NIL Deal With TaylorMade Golf

Woods has already been mostly using TaylorMade equipment.
Emory Eagles guard Ben Pearce (10) passes around Mary Washington Eagles forward Jay Randall (11) on Sunday, April 5, 2026, during the NCAA DIII men's basketball championship game at Gainbridge Fieldhouse in Indianapolis.

Division III Basketball Star Sues NCAA for 5th Year of Eligibility

If the case is successful, thousands more NCAA athletes could receive eligibility.
First at FOS

Illinois’s $30M Busey Bank Deal: Exec Road Trips, Player Job Pipeline

The jersey patch deal is part of an overall $30 million sponsorship.
podcast thumbnail mobile
Front Office Sports Today

9/14/26 – US Open Crowns Champs, ESPN’s Ted Cruz Controversy, FOS Tonight Premieres

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”

Texas Tops AP Poll As SEC Asserts Early Dominance Over Big Ten

The Longhorns topped the latest poll after their dramatic comeback win.
First at FOS
September 12, 2026

Deion Sanders, Nick Saban Weren’t Paid for Ads Lobbying Congress

The pair participated to promote the Protect College Sports Act.
Sep 11, 2026; Lawrence, Kansas, USA; Missouri Tigers head coach Eli Drinkwitz on the sidelines against the Kansas Jayhawks during the second half of the game at David Booth Kansas Memorial Stadium
September 12, 2026

Missouri Coach Blasts Kansas for ‘Bullcrap’ Rivalry Video

After a controversial X post, Missouri beat Kansas 38–21 in Lawrence.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Sep 10, 2026; Miami Gardens, Florida, USA; Miami Hurricanes running back Javian Mallory (21) carries the ball while defended by Florida A&M Rattlers defensive back Andre Powell Jr. (7) in the third quarter at Hard Rock Stadium. Mandatory Credit: Sam Navarro-Imagn Images
September 11, 2026

Florida A&M Made $760K to Lose by 70 Points to Miami

Miami led the game 77–0 before a shortened fourth quarter.
September 10, 2026

SEC-LSU Cold War Thaws, but LSU Could Still Face Sanctions

The SEC had been scheduled to vote on LSU’s expulsion.
September 10, 2026

Player Who Left LSU Over Russian Teammate Gets Transfer Waiver

Kate Koval is now in the transfer portal.
September 9, 2026

Where Do Dae’Quan Wright and Zxavian Harris Go Now?

The pair may be in football limbo.