• Loading stock data...
Sunday, July 6, 2025

NIL Developments Get Support From NCAA

  • Student-athletes will now be allowed to profit off of their name, image, and likeness as long as schools are not involved in payments and school or conference logos are not used.
  • NIL rules changes are expected to take effect at the start of the 2021-2022 academic year.
Zion excited
Photo Credit: Jeremy Brevard-USA TODAY Sports

The NCAA’s Board of Governors has moved to support rule changes to allow student-athletes to get paid for their name, image, and likeness in a much-anticipated overhaul of the organization’s amateurism rules. Conditional third-party endorsements will now be allowed, as will outside compensation related to social media, other businesses, and personal appearances.

In essence, student-athletes will now be allowed to profit off of their name, image, and likeness as long as schools are not involved in payments and school or conference logos are not used, the board announced on April 29.

The NCAA’s release said the new rules will, however, allow student-athletes to reference their sport and school and will call on NCAA members to use school compliance officers to oversee the types of endorsement deals and value of individual contracts to ensure fair value for the services provided. While the recommendations outline the ways athletes can make money, they also leave room for discretion at the NCAA and school level. NCAA staff will also aid with oversight.

All deals will also be subjected to a set of “guardrails,” the group said, the specifics of which are still being worked out but are paramount to successful NIL implementation.

For more on the topic, tune in to today’s episode of Fundamentals at 12 p.m. ET when FOS reporter Emily Caron will chat with Pac-12 Conference Commissioner Larry Scott.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Revenue-Sharing Chaos Begins as Texas Tech Secures Five-Star OT

The Red Raiders spent more than $10 million in the winter transfer portal.

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
Ohio State

Collectives Funnel $20 Million to College Athletes on Last Day Before Revenue..

Collectives frontloaded payments just before the revenue sharing era begins July 1.

College Sports Revenue-Sharing Underway As More Changes Loom

July 1 marks the first day schools can directly pay players.

Featured Today

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
July 3, 2025

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”
June 29, 2025

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.

Everything You Need to Know About EA’s Return to College Basketball Video..

There hasn’t been a college basketball game in more than 15 years.
June 30, 2025

Pac-12 Hits Football Membership Threshold With Texas State Entry

The school is paying $5 million to leave the Sun Belt Conference.
July 1, 2025

Big Ten Commish Still Pushes for 4 Auto CFP Bids in 16-Team..

The conference wants four guaranteed spots in the Playoff.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Mar 23, 2025; Raleigh, NC, USA; Baylor Bears guard Jeremy Roach (3) reacts after a play during the first half against the Duke Blue Devils in the second round of the NCAA Tournament at Lenovo Center.
June 26, 2025

Power Four Put Finishing Touches on How Revenue Sharing Era Will Work

The agreement stipulates that schools can’t sue to challenge any terms of the settlement.
June 26, 2025

Pac-12 Rebuild Nears Completion With 2026 Texas State Addition

The Sun Belt school is likely joining the Pac-12 in 2026.
Sep 16, 2023; Stanford, California, USA; Sacramento State Hornets running back Elijah Tau-Tolliver (25) celebrates after a touchdown during the fourth quarter against the Stanford Cardinal at Stanford Stadium.
June 25, 2025

Sacramento State ‘Full Steam Ahead’ for FBS Despite Not Receiving NCAA Waiver

The Hornets launched a public campaign to join the FBS last fall.
Jun 7, 2025; Chapel Hill, NC, USA; North Carolina infielder Jackson Van De Brake (6) and outfielder Carter French (18) celebrate an out during the first inning of the Super Regionals game against Arizona in Chapel Hill, North Carolina.
June 25, 2025

Most Power Conference Sports Won’t See Revenue-Sharing Dollars

But there is a silver lining for Olympic sports: more scholarships.