Saturday September 30, 2023

Nike’s NBA Jerseys Signal New Era

Front Office Sports Today

Donovan McNabb and the State of Football

From Taylor Swift to the Prime Effect, there's a lot going on in the world of football.
Listen Now
September 29, 2023 | Podcast
Copy Link
Link Copied
Link Copied

To much fanfare, the Swoosh is back in the NBA.

One of the new Nike jersey’s that will be worn starting next season. (Photo via Nike)

The expectations of a Nike x NBA collaboration has been in the cards for sometime now as it was announced in June 2015 that Nike would be the Official court wear of the NBA beginning in the 2017–2018 season.

While the Swoosh has been a centerpiece around the Association for years, on court apparel has been Adidas since the 2006–2007 season.

Nike did have a stint once before when the teamed up with Starter and Champion in the throughout the 1990s.

With new technology and Nike as the supplier, there seems to be some excitement around the league from fans as well as the players.

When the 2017–18 season kicks off, it will be the beginning of an eight-year partnership between the two sides.

What’s in the jersey?

These jerseys were not just thrown together. Nike has done 25 years of technology research with all different levels of basketball circles, according to the press release.

Besides the players on Team USA last summer, it will be the first time sliding on the Nike jersey with this technology at the pro level.

In the Nike press release, Cleveland Cavaliers PG and Nike athlete Kyrie Irving had this to say.

“The mental advantage of a quality uniform is priceless. The fact that Nike listened to all of our feedback while developing the new NBA uniforms speaks volumes. I’m excited for the new fit and feel.”

One thing is for sure, it is widely known how much say Nike allows their star athletes to have in the design of each of their signature kicks.

Draymond Green, Warriors PF, appreciates the jersey for more than just what it provides on the court saying,

“When you look and feel good, you play good. I welcome any competitive advantage on the court and the new Nike NBA uniforms deliver on the feedback that we’ve provided.”

Major changes?

The majority of talks around NBA circles have been that with the jersey switch from Adidas to Nike, the classic “Home” and “Road” uniforms.

With the change instead of those two options, Nike and the NBA have collaborated to create four main uniforms for each team to choose from.

Via Nike

The Association Edition will be the traditional home white uniform for the 30 teams.

According to Nike this jersey, “links them as members of the most exclusive basketball club in the world. It represents an achievement that most athletes have worked their entire lives to reach.”

The Icon Edition, will represent what we have grown to know as the road uniform.

“The Icon Edition represents the rich heritage and iconic identity that exists within each franchise. This edition utilizes the team’s primary color, a color that dominates the closets of the most diehard fans,” according to Nike.

Outside of these two main jerseys, “The Athletes Mindset” and “The Community” will be released later this fall.

Their will be some unique parts of the new deal where the Charlotte Hornets jerseys will actually rep Jumpman as their owner Michael Jordan is a partner with Nike through Air Jordan.

Along with that, Nike says, “Eight NBA teams will have a Classic Edition uniform that will be available in the fall. The Classic Edition celebrates some of the most iconic uniforms in league history and can be worn at each team’s discretion.”

Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

Copy Link
Link Copied
Link Copied

What to Read

A rendering of plans for a new arena and surrounding entertainment district in Reno, Nevada.

Nevada Basketball Arena Centerpiece of $1B Private Investment in Reno

It's the largest private investment in the city's history.
The swoosh logo at Nike Eugene.

Nike Misses Revenue Projections for the First Time in Two Years

The company offset the shortfall by exceeding expectations in earnings per share.

Lillard And Giannis Pairing Could Be Big For The NBA, Too

Bucks to be featured on national TV 19 times this season

Magic Johnson Open To Knicks Minority Ownership Stake

Basketball Hall of Famer only interested in specific NBA franchise
podcast thumbnail mobile
Front Office Sports Today

Donovan McNabb and the State of Football


Featured Today

Ryder Cup’s Future Hanging In The Balance Amid Saudi Disruption

An unexpected change could be coming to the Ryder Cup.
September 29, 2023

Colorado Has Become the Hollywood of College Football. This Weekend Proves It.

Folsom Field will welcome dozens of Hollywood stars on Saturday.
Toy Story
September 29, 2023

‘Toy Story’ Success Could Lead to More Disney-Branded NFL Kid-Casts

A successful ‘Toy Story’ game could open the door for other franchises.
Kansas City Chiefs tight end Travis Kelce on field after the game at GEHA Field at Arrowhead Stadium.
September 29, 2023

Taylor Swift Shaking Up Travis Kelce, Chiefs Prop Betting Market

Sportsbooks are capitalizing with Taylor Swift-themed prop bets.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations

Oakland A’s Could Share Stadium with Triple-A Team

The Oakland A's could be searching for a place to play.

MLS’ Chris Schlosser on Pioneering the Digital-First Sports League with AI

Chris Schlosser discusses MLS's growth and digital transformation.
Titans stadium.
April 19, 2023

Titans' Historic New $2.1B Stadium One Step Closer to Reality

About $1.26B in public money would go toward the new stadium.
May 20, 2022

Crypto Crash Impact on Sports Sponsorships

Prior to the last two weeks, cryptocurrencies, NFTs, exchanges, and a host…
March 11, 2022

The Evolution of Consumer Wearables

The wearables market has seen incredible amounts of growth since the onset of the pandemic. Trends like telemedicine and remote patient monitoring have helped spur adoption and inspired new consumer products that allow for the tracking and collection of biometric data.
February 11, 2022

The Role of Live Sports in Streaming

The streaming wars have intensified as the field is as competitive as ever. One way to retain customers? The answer might be live sports.
February 4, 2022

Super Bowl Ad Market Examined

The Super Bowl is now only one week away and the stakes…
February 3, 2022

Making Headlines

NFL: The Giants hired Laura Young as director of coaching operations. Young…