• Loading stock data...
Friday, June 21, 2024

Nike Signs No. 3 Amateur Rachel Heck as 1st NIL Golf Athlete

  • The Tennessee native won the 2021 individual NCAA national championship as a freshman.
  • Her other NIL deals include Beats by Dre, Ping, Whistle Sports, and Six Star Pro Nutrition.
John Meore/The Journal News

Nike is wasting no time locking in one of women’s golf’s brightest young stars.

Stanford’s Rachel Heck is signing with the sportswear giant to be its first NIL golf athlete, she announced on her social pages.

Heck’s other NIL deals include Beats by Dre, Ping, Whistle Sports, and Six Star Pro Nutrition.

The Tennessee native won the 2021 individual NCAA national championship as a freshman after shooting an 8-under 280 after 72 holes last May. She ranks third in World Amateur Golf Rankings.

Heck failed to qualify for the 2022 individual championship, but she and her Stanford teammates will compete for the team title starting May 20.

Nike isn’t the only recent athletic apparel brand to test the NIL waters.

Lululemon made former NBA player J.R. Smith its first male college endorser back in April.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Clark vs. Reese: Priciest WNBA Game Set for Record-Breaking Viewership

Ticket pricing has already set a league record, while viewership expectations are lofty.

Aces Sell Out Regular-Season Home Games in WNBA First

The Aces’ slow start continues to have no impact on the box office. 

Caitlin Clark Continues to be Enormous Box Office for the WNBA

Sunday’s Fever-Sky game was the most-watched WNBA broadcast in 23 years.
podcast thumbnail mobile
Front Office Sports Today

How Women’s Sports Media is Charting Its Own Path

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

NCAA Backs Dartmouth Against Unionizing Men’s Basketball Players

The NCAA’s quest to save its business model continues.
June 16, 2024

College Bowl Games Using NIL Contracts ‘Right Around the Corner’

The top executive of Bowl Season envisions a complicated future.
June 20, 2024

SMU Raises Whopping $159 Million for Sports Ahead of ACC Move

SMU boosters cover the gap between the Mustangs and current ACC schools.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
General view of the stadium during the game between the LSU Tigers and the Wake Forest Demon Deacons at Charles Schwab Field Omaha. Mandatory Credit: Steven Branscombe-USA TODAY Sports
June 14, 2024

College World Series: Record Crowds and TV Viewership Anticipated

The eight-team bracket has four schools each from the ACC and SEC.
Jan 13, 2021; Washington, DC, USA; The U.S. Capitol Building is seen on Jan. 13, 2021, one week after it was stormed by a pro-Trump mob while a joint session of Congress was certifying the 2020 election victory of President Elect Joe Biden.
June 13, 2024

House Committee Sends Bill Banning College Athlete Employment to House Floor

The bill has gone further than any other athlete compensation legislation.
June 13, 2024

The ‘Big’ in Big 12 Could Soon Be Replaced With a Sponsor’s Name

Allstate is said to be in discussions about a deal with the Big 12.
Jan 30, 2023; Washington, DC, USA; The United States Capitol in Washington, DC on Monday, January 30, 2023.
June 13, 2024

House Committee Considers Legislation Saying College Athletes Aren’t Employees

The NCAA has waged a major lobbying campaign.