• Loading stock data...
Thursday, April 25, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Nike Dominates Q4 with $12.3B in Revenue

  • Nike reported a strong fiscal Q4.
  • The retailer generated $12.3 billion in revenue.
Nike/Design: Alex Brooks

The world’s largest athletic footwear and apparel merchant reigns supreme. 

Nike reported $12.3 billion in revenue for its fiscal fourth quarter, a 96% increase year-over-year. The retailer beat Wall Street estimates of $11.8 billion. 

The strong quarter was in part fueled by increased shipments to reopening brick-and-mortar stores — Dick’s Sporting Goods, Foot Locker, and JD Sports are key partners. 

Nike’s membership model is also thriving. With more than 300 million members globally, online purchases from members hit a record $3 billion during the quarter. Overall, the Swoosh’s digital sales were up 41% compared to the prior year.

North America continues to be Nike’s biggest market and sales more than doubled there, hitting a record $5.38 billion. 

Despite the growth, Nike’s athlete roster sustained a couple blows during quarter:

  • In April, four-time Olympic gold medalist Simone Biles left Nike for Athleta, a Gap-owned brand that designs activewear for women and girls.
  • The same month, Kobe Bryant and his estate’s contractual relationship with Nike ended on contentious terms. He had been with the company since 2003.

Still, Nike’s full-year revenue reached $44.5 billion in 2021, a 19% uptick compared to FY2020.

The threat of Chinese boycotts over Nike’s stand against the alleged mistreatment of Muslim Uyghurs in the country’s Xinjiang region had no material impact, either. Nike’s sales in China rose 17% to $1.93 billion.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Caitlin Clark’s Nike Deal Reportedly Worth $28 Million Over Eight Years

The deal would become the largest for a women’s basketball player.

Everything You Need To Know About the Legal Attempts To Kill the ACC

Four lawsuits involving the conference, Clemson, and FSU could determine the future.

A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win

With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.

Nike Cuts Over 700 Jobs In Second Phase of Layoffs

“Nike’s always at our best when we’re on the offense,” the company says.
podcast thumbnail mobile
Front Office Sports Today

NFL Draft Prep with Matt Miller

0:00
0:00

Featured Today

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.
Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.
March 31, 2024

How to Make It in Basketball: Become a Manager at Indiana

Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

Fanatics Steps Into Live Events After Being Tripped up by Uniforms

The new three-day sports festival is modeled somewhat after New York Comic Con.
March 13, 2024

Trouble for the Three Stripes: Adidas Posts First Annual Loss Since 1992

The North American market proves troublesome for the athletic footwear and apparel giant.
March 14, 2024

Under Armour Turns to Its Founder As Industry Turbulence Continues

The embattled sports apparel and footwear company brings back its founder.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
February 19, 2024

Caitlin Clark Passes Shedeur Sanders to Top Fanatics’ NIL-Era Sales

The Iowa guard took the spot hours after her record-breaking game against Michigan on Thursday.
Sponsored

NASCAR Capitalizes on the Sportswear Boom in a New Deal With ’47

With the new partnership between ’47 and NASCAR, racing fans can express their love like never before.
December 21, 2023

Nike Loses Jokić, but Posts Earnings, Income Increases

Denver Nuggets superstar embraces upstart Chinese brand 361 Degrees.
December 4, 2023

How the $1B Golf Ball Industry Might Add a Few Strokes To Your Game

A distance roll back is set to be coming to golf balls.