• Loading stock data...
Friday, May 30, 2025

Nike, Adidas Could Reduce Order Volumes By 40%

  • Nike and Adidas are reportedly expected to reduce their order volumes by 30% to 40% beginning next summer.
  • The reduction is primarily attributed to pandemic-related hurdles in China and companies pulling out of Russia.
Adidas and Nike logos inside of sneaker store
Shutterstock

Order volumes for major sportswear brands are anticipated to decline starting next year. 

Companies like Nike and Adidas are expected to reduce their order volumes by 30%-40% beginning next summer, with both companies reportedly notifying their manufacturing plants.

It’s unclear how long it will last, but some outlets have reported that the volume decrease is expected to continue until the winter — likely resulting in less footwear on the market until summer 2024.

The reduction is primarily attributed to pandemic-related hurdles in China and companies pulling out of Russia. 

  • Russia and Ukraine accounted for less than 1% of Nike’s total revenue. The company permanently exited Russia in June.
  • Adidas suspended its Russia operations in March. The country made up about 2% of its revenue.

The retail market in North America and Europe has seen growth, but is also expected to drop.

In Vietnam and Indonesia, average factory operation rates have already dropped from 82%-84% to 61%.

Purchasing Plans

The decline in order volumes will start after a record Black Friday this year — sales raked in $9.12 billion from online shoppers, with online exercise equipment purchases up 218% year-over-year. 

But the trend may be changing. More than 60% of Americans said the state of the economy was impacting their holiday spending.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Panthers-Oilers Rematch Could Be Big in Canada. Will U.S. Ratings Dip?

Likely viewership declines in the U.S. are countered by robust Canadian audiences.

Panthers Clinch Stanley Cup Final Appearance, Stir Up Dynasty Talk

The Panthers clinched a third-straight trip to the Stanley Cup Final.

T-Wolves Face Roster-Building Questions After Another WCF Loss

The team has ownership stability entering this offseason.

Brian Kelly Pushes for SEC–Big Ten Alliance. Would It Widen the Gap?

A deal, if completed, would further strengthen college football’s two titans.

Featured Today

How the Champions League Anthem Took on a Life of Its Own

The composer didn’t know he wrote a timeless hit three decades ago.
May 25, 2025

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Mar 23, 2025; Miami, FL, USA; Alexandra Eala (PHI) reacts after winning a point against Madison Keys (USA)(not pictured) on day six of the Miami Open at Hard Rock Stadium.
May 24, 2025

Alex Eala Is Defying Her Country’s Odds to Make French Open History

The Philippines native has overcome a unique set of financial odds.
May 24, 2025

Indiana Is the Center of the Basketball Universe—Thanks to Both Pro Teams

The Fever and Pacers are thriving at the same time.
AA Mint Cards

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.
February 4, 2025

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
March 11, 2025

Dick’s Faces Investor Concerns Over Tariffs Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled. 
November 4, 2024

Super Bowl Ads Sell Out Three Months Early, at Record Price

Ad units are believed to be selling at more than $7 million per 30 seconds.
October 18, 2024

Skechers Wasn’t Cool. Then NBA Stars Started Wearing Them

The brand is not traditionally cool. Embiid, Randle, and others don’t care.
October 17, 2024

Netflix Shares Rise on Strong Earnings As Christmas NFL Games Lie Ahead

The next two months will include the Tyson-Paul fight and the NFL Christmas Day games.