• Loading stock data...
Tuesday, July 1, 2025

NHL Uses Roblox to Recreate Stanley Cup Final Goals in 3D

  • Goals recreated through league’s puck and player tracking system.
  • Revenue for Roblox in 2022 was $2.2 billion, up 16% year over year, while the company’s stock has increased 48% since January. 
Goals from the Stanley Cup Final are being shown as 3D videos on Roblox.
Courtesy of the NHL.

The NHL is digitally recreating goals scored during the Stanley Cup Final on Roblox, the online video game with over 60 million daily active users.

Goals are being recreated as 3D Roblox highlights through the league’s puck and player tracking system, which collects data from sensors in the puck and player jerseys and cameras in arenas. Fans can select which Stanley Cup Final goals they want to be turned into a highlight with Roblox’s in-game NHL players.

“The introduction of 3D goal re-creations in NHL Blast furthers our commitment to use innovation to engage with new and existing fans,” NHL EVP David Lehanski said in a statement. “After years of investing in NHL EDGE technology, we are continuing to uncover ways in which the data can create entirely new fan experiences for younger audiences.”

NHL Blast is the league’s name for its Roblox integration, which follows the game’s existing collaborations with leagues such as the NFL, NASCAR, Tennis Australia, and brands Nike, Ralph Lauren, and Dick’s Sporting Goods. Revenue for Roblox in 2022 was $2.2 billion, up 16% year over year, while the company’s stock has increased 48% since January. 

In March, Disney also used NHL EDGE data from the league’s puck and player tracking system to air the NHL Big City Greens Classic on Disney Channel and ESPN, the league’s first live animated broadcast to appeal to young demographics. 

Game 1 of the NHL’s Stanley Cup Final between the Florida Panthers and Vegas Golden Knights, broadcasted by TNT, reached 2.8 million viewers, the most-watched opening of the SCF on cable since 2002. This year’s Stanley Cup Final is the first since 1994 to be televised entirely on cable.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NHL Free Agency Begins With Big Money but Modest Star Power

Teams will look to take advantage of an enlarged salary cap.

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.

Featured Today

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
Mar 15, 2025; Fort Worth, TX, USA; UAB Blazers forward Yaxel Lendeborg (3) dribbles the ball upcourt against the North Texas Mean Green during the first half at Dickies Arena
June 22, 2025

NIL Is Shrinking the Pool of NBA Draft Entrants

Agents are now advising many players to stay in school.
Apr 24, 2025; Green Bay, WI, USA; Penn State Nittany Lions defensive end Abdul Carter on the red carpet before the 2025 NFL Draft at Lambeau Field
June 21, 2025

‘More Is More’: The Elite Luxury Jewelers Decking Out Athletes

Meet the elite group of luxury designers crafting the biggest statement pieces.

Thunder Favored, but Bettors Backing Pacers Big in NBA Finals

The most bet-on exact series outcome is the Thunder winning in five.
Fanduel
March 4, 2025

FanDuel Retains Sports Betting Crown With $14B in 2024 Revenue

The FanDuel parent company posts big increases in revenue and net income.
May 8, 2025

FanDuel Misses Projections As Betting Favorites Dominate 

FanDuel is hit by customer-friendly betting outcomes during March Madness.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
February 20, 2025

Americans Bet $148 Billion on Sports in 2024, Up 23.6%

Both overall handle and revenue rose by more than 20% last year.
DraftKings app
February 14, 2025

Lawsuit Says DraftKings VIP Program ‘Preyed On’ Gambling Addicts

The company’s being sued for negligence and intentional infliction of emotional distress.
August 20, 2024

Beloved ‘Backyard Sports’ Brand Says It Will Relaunch After Decade Hiatus

“Backyard Baseball” was a turn-of-the-century computer hit. 
DraftKings
August 2, 2024

DraftKings Announces Consumer Tax Starting Next Year

The company’s stock fell 5% Friday morning.