• Loading stock data...
Wednesday, July 17, 2024
Join us this September for Tuned In Request to Attend

NHL Uses Roblox to Recreate Stanley Cup Final Goals in 3D

  • Goals recreated through league's puck and player tracking system.
  • Revenue for Roblox in 2022 was $2.2 billion, up 16% year over year, while the company’s stock has increased 48% since January. 
Goals from the Stanley Cup Final are being shown as 3D videos on Roblox.
Courtesy of the NHL.

The NHL is digitally recreating goals scored during the Stanley Cup Final on Roblox, the online video game with over 60 million daily active users.

Goals are being recreated as 3D Roblox highlights through the league’s puck and player tracking system, which collects data from sensors in the puck and player jerseys and cameras in arenas. Fans can select which Stanley Cup Final goals they want to be turned into a highlight with Roblox’s in-game NHL players.

“The introduction of 3D goal re-creations in NHL Blast furthers our commitment to use innovation to engage with new and existing fans,” NHL EVP David Lehanski said in a statement. “After years of investing in NHL EDGE technology, we are continuing to uncover ways in which the data can create entirely new fan experiences for younger audiences.”

NHL Blast is the league’s name for its Roblox integration, which follows the game’s existing collaborations with leagues such as the NFL, NASCAR, Tennis Australia, and brands Nike, Ralph Lauren, and Dick’s Sporting Goods. Revenue for Roblox in 2022 was $2.2 billion, up 16% year over year, while the company’s stock has increased 48% since January. 

In March, Disney also used NHL EDGE data from the league’s puck and player tracking system to air the NHL Big City Greens Classic on Disney Channel and ESPN, the league’s first live animated broadcast to appeal to young demographics. 

Game 1 of the NHL’s Stanley Cup Final between the Florida Panthers and Vegas Golden Knights, broadcasted by TNT, reached 2.8 million viewers, the most-watched opening of the SCF on cable since 2002. This year’s Stanley Cup Final is the first since 1994 to be televised entirely on cable.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Mississippi Department of Human Services on Monday sued retired NFL quarterback Brett Favre along with several other people and businesses to try to recover millions of misspent welfare dollars that were intended to help some of the poorest people in the U.S.

Judge in Mississippi Welfare Case Boots Brett Favre’s Lead Lawyer

The judge wrote he had a ‘pattern and practice of delicate deception.’

‘Where’s truTV?’ March Madness Channel Is Now TNT Sports’ New Star

Warner Bros. Discovery will make its sports emphasis on truTV ‘even more pronounced and consistent.’

Salt Lake City Takes Key Step to Handing NBA, NHL Owner Ryan Smith $900 Million

An agreement between Smith and the city was approved Tuesday night.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
podcast thumbnail mobile
Front Office Sports Today

A First Hand Report of the Copa America Chaos

0:00

Featured Today

Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.
July 14, 2024

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.
July 13, 2024

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.
July 8, 2024

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’

Esports Winter: NBA 2K League Hits Pause Button Amid Industry Decline

The previously high-profile esports league is now effectively on hiatus amid widespread layoffs.
Sponsored

How Daily Fantasy Sports Solved NBA Fantasy

The remarkable growth of the #1 Discord sports server in the world.
June 14, 2024

IOC Proposes Holding Separate Olympics for Esports

The organization’s executive board has proposed a separate Olympics for online gaming.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
February 29, 2024

Electronic Arts’ Layoffs Signal Ongoing Evolution, Struggles

The company is set to make a second major round of staff cuts in the last year.
Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.
February 28, 2024

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’
Sony-Playstation-Demo-Booth
February 27, 2024

Sony to Lay Off 900 From PlayStation Team After Missed Sales Target

Cuts come amid a tough stretch for the gaming industry.
EA Sports
February 15, 2024

EA Sports: Summer Release for Long-Dormant College Football Video Game

Ed O’Bannon’s historic lawsuit led to the shuttering of EA Sports’ popular college games.