Wednesday September 27, 2023

NHL Team With Smallest Arena Sees 50% Season-Ticket Revenue Spike

  • The Arizona Coyotes will play the next three seasons at Arizona State University's Mullett Arena.
  • The team's season-ticket revenue for this season has generated 50% more revenue than it ever did at Gila River Arena.
Arizona-Coyotes
Joe Camporeale-USA TODAY Sports
Front Office Sports Today

Taylor Swift Takes NFL to New Heights

Taylor Swift and her rumored relationship have brought in a new, more female-heavy audience.
Listen Now
September 27, 2023 | Podcast
Linkedin
Copy Link
Link Copied
Link Copied

The Arizona Coyotes rolled the dice on making a new home at Arizona State University’s Mullett Arena — and so far, it’s paying off.

The team has already generated 50% more season-ticket revenue for the upcoming season than it “ever did” at Glendale’s Gila River Arena — where the Coyotes played until the city announced it would not renew the team’s lease when it expired on June 30. 

The Coyotes reportedly had $1.3 million in unpaid taxes and arena charges, but have since paid them.

Mullett Arena — tiny in size compared to other NHL venues — will be the Coyotes’ home for at least the next three seasons. 

  • The arena has a capacity of 5,025, but the Coyotes are expected to be held to a slightly smaller number of attendees.
  • Gila River Arena held 17,125.

At Mullett Arena, the average ticket price is $170 — nearly double the $90 average at Gila River Arena and more than the NHL’s average of $154. Tickets for the student section, which will have around 400 seats, will be roughly $25 to $50.

Home Ahead

In June, the Tempe City Council voted to move forward with discussions on a $1.7 billion project that includes a new arena and entertainment district.

It would reportedly be the first privately funded sports and entertainment district in Arizona’s history.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

Sponsored

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
Sponsored

How Daktronics Helps Elite Athletic Programs Secure Top Talent

How colleges are utilizing Daktronics' displays to elevate recruiting.

WBD Pursues ‘Different’ Strategy For Sports on Max

Company to place all of its live sports on new streaming tier

Colorado's Epic Victory Sets New ESPN Prime Time Viewership Record

Coach Prime Deion Sanders delivered in prime time on ESPN.
podcast thumbnail mobile
Front Office Sports Today

Taylor Swift Takes NFL to New Heights (w/ Andrew Brandt)

0:00
0:00

Featured Today

Taylor Swift at Chiefs vs. Bears game.

Taylor Swift NFL Hype Likely To Continue Another Week

Swift could drive blockbuster TV ratings for NBC's "Sunday Night Football."
September 27, 2023

Lillard And Giannis Pairing Could Be Big For The NBA, Too

Bucks to be featured on national TV 19 times this season
September 27, 2023

Magic Johnson Open To Knicks Minority Ownership Stake

Basketball Hall of Famer only interested in specific NBA franchise
Golden State Warriors majority owner Joe Lacob walks alone the baseline during the third quarter against the Los Angeles Clippers at Chase Center.
September 27, 2023

Warriors Owner Reportedly Adding A Bay Area WNBA Franchise

An official announcement could come as soon as early October.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
Chicago
Fanatics
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Resellers who passed $600 in ticket sales on marketplaces such as StubHub and Ticketmaster now need to report their activity to the IRS.

IRS Lowers Threshold to Tax Ticket Resellers for Sports, Concerts

The IRS lowered its ticket sales threshold from $20,000 to $600.
Fanatics is buying auction marketplace PWCC.
September 20, 2023

Fanatics Nabbing WWE Rights In Latest Win Over Panini

Fanatics will take over WWE's trading card rights.
August 22, 2023

NFLPA's Abrupt Panini Move Fuels Fanatics' Meteoric Rise

Fanatics was recently valued at $31 billion, with investment from the NFL.
August 16, 2023

Starter Is Cool Again, And Aims for Revival with New Sports Deals

Influential brand from the 1990s readies large-scale comeback
Fanatics is buying auction marketplace PWCC.
August 7, 2023

Collectible Wars Escalating As Fanatics Files Countersuit Against Panini

Countersuit heightens already-fractious conflict between rival companies
Fanatics
August 3, 2023

Panini Files Antitrust Suit Against Fanatics as Collectible Wars Heat Up

Collectibles company claims rival is violating federal law
Fanatics Live will stream live on-location card “breaks” from athletes and celebrities.
July 28, 2023

Fanatics Furthers Push Into Content With New Live Shopping App

Allen Iverson will appear today in a Fanatics Live card break.
Puma headquarters in Herzogenaurach, Germany
July 26, 2023

Puma Reports Strong Sales But Still Lagging In U.S.

Puma saw sales increase by 11% despite a slow U.S. market.