Sunday December 3, 2023

NHL Partners with American Gaming Association

  • The NHL joins NASCAR for the AGA’s ‘Have a Game Plan’ campaign.
  • Sports betting is legal in 11 of 23 jurisdictions where the U.S. teams are based.
nhl players in action
Geoff Burke/USA TODAY Sports
Linkedin
Copy Link
Link Copied
Link Copied

The NHL became the second major North American pro sports organization to partner with the American Gaming Association on a public service campaign that promotes responsible betting.

The NHL will use co-branded video board images for in-arena announcements and its digital platforms as part of the “Have a Game Plan” campaign, according to a joint news release on Oct. 23. NASCAR was announced as a partner of the campaign in September.

“The fan experience remains one of our highest priorities as more hockey fans than ever have the opportunity to legally and responsibly bet in their home states,” Keith Wachtel, NHL chief business officer, said in a statement.

“Ensuring that our passionate fans know how to participate in this exciting new opportunity is important, and we’re thrilled to be working with the AGA to share the responsibility in this worthy education,” Wachtel added.

The campaign promotes setting betting budgets and placing bets at legal sportsbooks. According to the AGA, 11 of the 23 U.S. jurisdictions with legal sports betting are home to NHL teams.

“Teams and leagues are increasingly embracing sports betting as they explore new fan engagement opportunities during COVID-19,” AGA President and CEO Bill Miller said in a statement. “Educating patrons about how to engage in this activity responsibly is critical to the success of the sports betting opportunity as it continues to expand throughout the country.”

Between the NHL and its clubs, there have been 17 marketing and data sharing partnership agreements with gaming operators codified since the Professional and Amateur Sports Protection Act was overturned by the Supreme Court in May 2018, according to the AGA. 

The NHL — which lags behind the other four major North American sports leagues in terms of amounts wagered — is expected to see its revenue increase by $216 million as a result of legalized sports betting, according to an AGA estimate.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

NASCAR Secures $7.7B Media Rights Deals

Amazon and Warner Bros. Discovery come on as new partners.

NHL Is Latest Pro League To Rethink Its All-Star Game

League joins NBA, NFL in looking to revamp midseason showcase.
NASCAR president Steve Phelps speaks to the media prior to practice for the Cup Series Championship race at Phoenix Raceway.

NASCAR Set To Add At Least One New Broadcast Partner

Previous reports suggest that NASCAR will lean into streaming.
podcast thumbnail mobile
Front Office Sports Today

CFP Looking to Super Bowl for Media Rights Plan

0:00
0:00

Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Wasserman
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers

U.S. Sports Betting On Pace To Hit $100B In Wagers

Sports wagering activity accelerating to unprecedented levels.
ESPN Bet
November 20, 2023

ESPN Treads Lightly with Promoting Its Own ESPN Bet

The much-anticipated first weekend didn't lead to over-the-top promotion.
November 20, 2023

Las Vegas GP Smashes Records For Sportsbooks

High-profile Formula 1 event proves to be popular with bettors.
Sponsored

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
November 17, 2023

ESPN Bet Wants To Challenge the Sports Gambling Duopoly. What Are Its Chances?

ESPN Bet is live in 17 states after launching this week.
ESPN Bet
November 15, 2023

ESPN Bet Offers Familiar Feel, Hefty Promotions at Launch

PENN rolled out its reskinned Barstool app on Tuesday.
November 13, 2023

ESPN Bet’s ‘Blueprint’ For Success Has An Unexpected Origin Story

PENN Entertainment looks to replicate success seen with Canada's theScore.
November 10, 2023

ESPN BET Will Attempt To Prevent The Influence Of Insiders

ESPN released internal guidelines that banned Insiders from the new ESPN BET.