The Newsroom Episode 11: The NFL is Going Global
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NFT Platform Sorare Investigated by U.K. Gambling Commission

Sorare/Design: Alex Brooks

Sorare raised $680 million at a $4.3 billion valuation in a Series B funding round last month. Now, the NFT and fantasy sports platform is being investigated by the U.K. Gambling Commission.

In a consumer information notice from Oct. 8, the gambling regulator said Sorare’s business operates “outside of the gambling regulations that a licensed operator should comply with” and is looking into whether the company should be required to have a gambling license.

Sorare’s digital trading cards are valued on player performance, but the company says it is “very confident it does not offer any forms of regulated gambling” and has held various discussions with legal experts since the platform was formed.

Sorare has, otherwise, been on a winning streak as NFTs rise to prominence in sports.

  • Over $150 million in digital card trades have been made on the platform since January.
  • Second-quarter sales grew 51-fold year-over-year.
  • In September, Sorare secured a deal with La Liga — the first elite European soccer league to sign a major NFT partnership. It has plans to partner with the world’s top 20 soccer teams by the end of next year.

SoftBank, D1 Capital Partners, Headline, LionTree, and Atomico are among Sorare’s investors. The platform has more than 500,000 registered users and expects to process at least $200 million in transactions by the end of 2021.