• Loading stock data...
Monday, June 30, 2025

NFT Market Cruises to $2.5B in Total Sales in H1

  • The market for NFTs, or “non-fungible tokens” has roared to $2.5 billion in the first half of 2021, after doing a fraction of that in 2020.
  • The market was driven by NBA TopShot at the start of the year, but has since diversified.
Borussia Dortmund/Design: Alex Brooks

The NFT market is as hot as ever, with non-fungible tokens collectively making $2.5 billion in total sales in the first half of 2021.

That figure shows explosive growth from the $13.7 million in sales over the same period last year. NFT sales grew to $81.1 million in the latter half of 2020, and then achieved exit velocity with NBA TopShot

  • TopShot sales hit $505.8 million in the first quarter of 2021. Sales fell each month in Q2, when the platform totaled $207.9 million in revenue.
  • Monthly sales on NFT platform OpenSea hit a new high of $150 million in June.
  • Beeple, who holds the record for the largest NFT sale at $69 million, completed the launch of his new NFT platform WENEW by selling an NFT of Andy Murray’s 2013 Wimbledon victory for $177,777. 

Spurred by the success of TopShot, other leagues and teams are getting in on the action.

NBA TopShot maker Dapper Labs is launching a European soccer-focused NFT platform with Fantastec SWAP featuring Real Madrid, Borussia Dortmund, and Arsenal, among other teams. Fantastec SWAP now has over 2 million NFTs on its platform.

MLB launched its first NFT auction in partnership with Fanatics-backed Candy Digital on July 4. The auction, which commemorates Lou Gehrig’s 1939 “luckiest man” speech and will benefit ALS charities, ends Thursday.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Acquires More of Genius Sports to Boost Betting, Data

The league is poised to become the data company’s largest shareholder.
Nike

Nike Accused of ‘Misleading’ NFT Scheme In Lawsuit

Nike pulled the rug out from under investors, the complaint says.
July 9, 2009; Auburn Hills, MI, USA; Detroit Pistons president Joe Dumars during the press conference to introduce their new head coach John Kuester at their practice facility.

Joe Dumars Leaving NBA League Office to Run Pelicans

Joe Dumars was the architect of the 2004 champion Pistons.
Oakland A's

Fanatics Blames ‘Technology’ Error for Mixed-Up MLB Ads

One image had a fan wearing a Twins jersey and Guardians hat.

Featured Today

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
James Harden

Adidas Posts Big Profits in First Quarter Without Yeezy

Profits and sales are up after selling off remaining Yeezys last year.
Oracle Park
March 18, 2025

S.F. Giants Selling Stake to Private Equity to Pay for Facility Upgrades

The team said the cash would not be used to grow payroll.
March 20, 2025

Nike Struggles Continue, but Signs of Turnaround Appear

The embattled company beats tepid expectations in both revenue and earnings.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
February 14, 2025

DraftKings Turns First Full-Year Profit, Stock Up 47% in 2025

The company’s sports betting business continues to grow despite headwinds.
Billie Jean King
February 13, 2025

Billie Jean King: ‘Billionaires, Not Millionaires’ Are Fueling Women’s Sports Boom

Billie Jean King wants more women involved in team ownership, too.
February 5, 2025

Under Armour’s Desired Turnaround Sees Sparks With Q3 Earnings Beat

The 2010s darling has been struggling to find the right formula.