• Loading stock data...
Thursday, December 4, 2025

NFL’s Thursday Night Flex Could Be A Win For Amazon

  • Games from Week 13 on can be flexed to Sunday and vice versa with 28 days notice.
  • The measure passed on a 24-8 vote despite opposition from some owners.
Amazon-NFL
Maria Lysaker-USA TODAY Sports

Some NFL fans may be doubling as travel consultants this fall after the league approved flex scheduling for “Thursday Night Football.”

At this week’s meetings, owners greenlit a trial plan allowing Thursday games from Week 13 on to be flexed to Sunday and vice versa with 28 days notice. Fans who purchase tickets and make travel arrangements could be forced to change their plans a month in advance.

The measure, which reportedly passed on a 24-8 vote despite opposition from some owners, is largely being touted as a win for Amazon, which received a more attractive Thursday night schedule this coming season in addition to the first-ever NFL game on Black Friday.

Amazon hasn’t not yet publicly commented on the decision, but one top executive at another NFL media partner isn’t sure the flexing parameters will be of much use to the streamer, given the four weeks’ notice required.

“If you can tell after Week 10 which games are going to be dogs in Week 15, more power to you,” Fox Sports Exec VP, Head of Strategy and Analytics Mike Mulvihill tweeted. “Better yet, send me your résumé.”

International Delight

The NFL also beefed up its international marketing rights at the owners meetings, with new additions including rights for the Saints in France, Steelers and Jaguars in Ireland and North Ireland, and the Falcons in Germany. 

Twenty-one clubs will now participate in the program in 2023 across 14 international markets, up from 19 participating clubs across 10 markets last year.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 28, 2025; Philadelphia, Pennsylvania, USA; Chicago Bears wide receiver Olamide Zaccheaus (14) avoids a tackle by Philadelphia Eagles safety Sydney Brown (21) during the fourth quarter of the game at Lincoln Financial Field.

Amazon’s Black Friday NFL Audience Jumps to 16.3M Viewers

The streaming giant posts big results for the day after Thanksgiving.
Nov 27, 2025; Arlington, Texas, USA; Dallas Cowboys tight end Jake Ferguson (87) and Dallas Cowboys wide receiver CeeDee Lamb (88) celebrate with a turkey after the game against the Kansas City Chiefs at AT&T Stadium.

Thanksgiving Ratings Show No Ceiling for NFL and Networks

Huge viewership jumps have reset expectations of what’s possible.

NFL-CFP Scheduling Clash Returns, and TNT Sports Takes Hit Again

Two Saturday NFL games in Week 16 will compete with the CFP.

Calls for Change Grow Louder for Steelers’ Tomlin. His Next Move?

The NFL’s longest-tenured coach is facing heightened scrutiny.

Featured Today

Big League Wiffle Ball

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.
November 24, 2025

How NBA Arena Experiences Went Ultra-Luxe

For the most connected guests, the game has become a secondary attraction.
Nov 23, 2025; Inglewood, California, USA; Los Angeles Rams quarterback Matthew Stafford (9) throws a pass against the Tampa Bay Buccaneers during the fourth quarter at SoFi Stadium.
November 24, 2025

Stafford, Rams Rise From the Pack to Super Bowl Contention

The NFL team now has the top odds to win Super Bowl LX.
Nov 16, 2025; Orlando, Florida, USA; NJ/NY Gotham FC celebrate after scoring during extra time against Orlando Pride at Inter&Co Stadium
November 22, 2025

The NWSL Is Growing at Breakneck Pace. Can It Keep Surging?

While the league surges, it also must survive two major challenges.
Jul 13, 2025; East Rutherford, New Jersey, USA; U.S. President Donald Trump and FIFA president Gianni Infantino on stage during the final of the 2025 FIFA Club World Cup at MetLife Stadium.

FIFA’s Wild World Cup Draw: A-List Stars, Heads of State, and Trump

The lavish ceremony will feature plenty of celebrities and heads of state.
Kelsey Plum
December 4, 2025

WNBA Players Still Frustrated As CBA Talks Heat Up

The sides are swapping financial and logistical proposals after months of inactivity.
Trinity Rodman
December 4, 2025

NWSL Union Fights Back After League Vetoes Trinity Rodman Contract

Rodman could be the latest American star to leave for Europe.
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
Gianni
December 3, 2025

Small Number of World Cup Tickets Excluded From Dynamic Pricing

Designated supporters groups won’t face the fluctuating, skyrocketing prices.
December 2, 2025

Tiger Woods Eyes Leaner PGA Tour Schedule—and ‘Financial Windfall’

The PGA Tour is considering a major schedule shift.
Breanna Stewart
exclusive
December 2, 2025

WNBA Proposes Cutting Team Housing, Earlier Start to Season

Proposed higher salaries are coming at a cost.
Nov 29, 2025; Fort Lauderdale, Florida, USA; Inter Miami CF forward Lionel Messi (10) defends against New York City FC defender Raul Gustavo (34) during the first half of the MLS Cup Playoffs Eastern Conference Final at Chase Stadium.
December 1, 2025

MLS Riding a Messi-Fueled Wave Into Championship Weekend

The Argentine star is writing another epic chapter in his legendary career.