• Loading stock data...
Saturday, January 4, 2025

NFL’s Thursday Night Flex Could Be A Win For Amazon

  • Games from Week 13 on can be flexed to Sunday and vice versa with 28 days notice.
  • The measure passed on a 24-8 vote despite opposition from some owners.
Amazon-NFL
Maria Lysaker-USA TODAY Sports

Some NFL fans may be doubling as travel consultants this fall after the league approved flex scheduling for “Thursday Night Football.”

At this week’s meetings, owners greenlit a trial plan allowing Thursday games from Week 13 on to be flexed to Sunday and vice versa with 28 days notice. Fans who purchase tickets and make travel arrangements could be forced to change their plans a month in advance.

The measure, which reportedly passed on a 24-8 vote despite opposition from some owners, is largely being touted as a win for Amazon, which received a more attractive Thursday night schedule this coming season in addition to the first-ever NFL game on Black Friday.

Amazon hasn’t not yet publicly commented on the decision, but one top executive at another NFL media partner isn’t sure the flexing parameters will be of much use to the streamer, given the four weeks’ notice required.

“If you can tell after Week 10 which games are going to be dogs in Week 15, more power to you,” Fox Sports Exec VP, Head of Strategy and Analytics Mike Mulvihill tweeted. “Better yet, send me your résumé.”

International Delight

The NFL also beefed up its international marketing rights at the owners meetings, with new additions including rights for the Saints in France, Steelers and Jaguars in Ireland and North Ireland, and the Falcons in Germany. 

Twenty-one clubs will now participate in the program in 2023 across 14 international markets, up from 19 participating clubs across 10 markets last year.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The NFL Had 70 of Top 100 Live TV Events in 2024,..

The league again claims the vast majority of most-watched events.

NFL Coaches, GMs Brace for Black Monday As Regular Season Concludes

There are already three head coaching vacancies from in-season firings.

Browns Land Buy Fuels Stadium Plan As Cleveland Pushes Back

The NFL team executes a clause to purchase 176 acres of land.

NFL Pro Bowlers Rake In More Than $3 Million in Combined Bonuses

Chiefs quarterback Patrick Mahomes missed the Pro Bowl.

Featured Today

Ohio State wide receiver Jeremiah Smith (4) celebrates a first-down catch against Oregon during the 2025 Rose Bowl in Pasadena, Calif.

The Biggest Changes to College Sports Are Coming in 2025

Sweeping developments could affect the college sports foundation this year.
Dec 31, 2024; Chicago, Illinois, USA; Chicago Blackhawks center Connor Bedard (98) walks out to the rink before the Winter Classic against the St. Louis Blues at Wrigley Field
January 1, 2025

Glitzy NHL New Year’s Eve Winter Classic Showcased Connor Bedard’s Star Power

The business of Bedard—on full display—is crucial for the NHL.
Pop-Tarts bowl tropfy
December 27, 2024

‘I Want to Play in That Game’: How the Pop-Tarts Bowl Went..

The bowl has players saying, “I want to play in that game.”
NHL Winter Classic 2024
December 26, 2024

NHL, TNT Pinning High Hopes on First New Year’s Eve Winter Classic

Can the dream setting of Wrigley Field lift flagging viewership?

UFL Year 2 Plan Includes Friday Night Football, Sustaining Fox Experiment

Fox is set to carry a weekly prime-time showcase of the spring league.
2025 Winter Classic
December 31, 2024

‘Hockey in Its Purest Form’: NHL Players Tout Winter Classic at Wrigley

“It’s different, it’s big,” says Blackhawks star Bedard of the venue’s feel.
NWSL Logo
January 2, 2025

$110 Million Denver NWSL Expansion Fee Shows Speed of Women’s Sports Explosion

Colorado beat out Cleveland and Cincinnati, which was backed by Caitlin Clark.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
December 30, 2024

Holiday Hostility: NBA Fights Lead to Suspensions, Costly Fines

The longest suspension was four games for Mavericks forward Naji Marshall.
December 30, 2024

What’s at Stake in NFL Week 18? Seeding, Viewership, Draft Position, and..

The NFL flexes a Vikings-Lions clash into the Game 272 slot.
Nov 2, 2024; Toronto, Ontario, CAN; Former Toronto Raptors player Vince Carter delivers a speech during his jersey retirement ceremony at halftime of a game against the Sacramento Kings at Scotiabank Arena.
December 28, 2024

Vince Carter: I Didn’t Want to ‘Just Put Money In’ With the..

Carter looked into NBA ownership before purchasing a stake in the Bills.
December 26, 2024

How the NFL (and Netflix) Stole Christmas From the NBA

The NFL and Netflix are elbowing onto the NBA’s turf.