The NFL launched the non-partisan NFL Votes initiative to encourage civic engagement by the league and its fans until Election Day. The campaign will focus on voter education, registration and activation.
A variety of personnel took part in the debut TV commercial, including Houston Texans quarterback Deshaun Watson and Seattle Seahawks coach Pete Carroll. The NFL is partnering with Rock the Vote, RISE to Vote and I Am a Voter around the effort.
Voting has become a hot topic within the sports industry. In June, LeBron James launched More Than a Vote, which aims to maximize Black voter turnout in November. Shortly after, several NBA arenas were identified to host voting sites this fall.
WNBA players donned “Vote Warnock” shirts on Wednesday. The shirts are in support of Raphael Warnock, the democratic challenger to Atlanta Dream co-owner and U.S. Senator Kelly Loeffler. Loeffler has spoken out against the Black Lives Matter movement and other WNBA social justice initiatives.