Thursday, June 25, 2026

NFL Scheduling Gambit Pays Off With Two Blockbuster Sunday Games

Normally, the 4:25 p.m. ET NFL broadcast window has just one big game, and it isn’t always all that big. But this Sunday, there are two blockbusters, each getting broad distribution.

Lon Horwedel-Imagn Images

It’s not In-N-Out, but the NFL is serving up a big double-double this weekend, with its Week 15 schedule highlighted by a particularly rare confluence of top-flight matchups.

The upcoming weekend’s games are highlighted by the 10–3 Steelers, currently the No. 3 team in the AFC, playing at the 11–2 Eagles, the NFC’s No. 2 team, and another clash between the 10–3 Bills, the AFC’s second-ranked team, at the 12–1 Lions, the NFC’s top squad. 

The Steelers-Eagles game will be at 4:25 p.m. ET on Fox on Sunday, while the Bills-Lions will be at exactly the same time on CBS. According to the NFL, this will be just the second weekend since the NFL-AFL merger completion in 1970 in which there are two separate games, each involving teams with at least 10 wins, by Week 15 of the season or sooner. The other time occurred in Week 15 in 1985, and such matchups are more common at the end of the regular-season schedule. But this type of clustering is exceedingly unusual for this point of the season. 

Beyond the major seeding implications in each game on Sunday, the two contests will additionally help further refine the NFL’s MVP race, broadly thought at this point to be led by Bills quarterback Josh Allen and Eagles running back Saquon Barkley. 

The two games will feature each network’s top broadcast teams, with CBS Sports’ Jim Nantz and Tony Romo calling the Bills-Lions clash, and Kevin Burkhardt and Tom Brady doing the same for Fox Sports with the Steelers-Eagles matchup.

Schedule Shifting

There’s a particular reason that this pairing of games has come together: the NFL this year moved a double national broadcast window from Week 1, where it’s been the last three seasons, to Week 15 this year. That means that on Sunday, both Fox and CBS will have broadcast doubleheaders, and every domestic media market will have four total games available to them across the 1 p.m. and 4:25 p.m. windows. 

Normally, Fox and CBS alternate the late national broadcast window, and only one of them has that featured slot on a given Sunday. The NFL, however, shifted that double-doubleheader—as it’s referred to internally at the league—to the much later timing to have a better sense of who the top teams are, and in turn, potentially drive higher viewership. 

The networks will again have joint doubleheaders on Jan. 5 to close out the regular season. 

ESPN, meanwhile, will also have a Monday Night Football doubleheader to close out Week 15, though those occurrences have been more common, the efficacy of that strategy is somewhat unclear, and three of the four teams involved have losing records. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jay Williams ESPN NBA Draft
Exclusive

Jay Williams: Viral Draft Moment Was ‘Extremely Uncomfortable’

Williams’s draft co-hosts joked about his career-ending injury.
Oct 11, 2025; Baton Rouge, Louisiana, USA; LSU Tigers head coach Brian Kelly looks on against the South Carolina Gamecocks during the first half at Tiger Stadium. Mandatory Credit: Stephen Lew-Imagn Images
Exclusive

Brian Kelly to Call CBS College Football Games

Kelly previously contributed to CBS Sports Network’s NFL Draft coverage.

NFL Slams Door on Brendan Sorsby’s Supplemental Draft Bid

The league told him to prepare to enter the 2027 NFL Draft instead.
podcast thumbnail mobile
Front Office Sports Today

6/24/26 – NBA Draft Recap, NFL Rejects Sorsby, PGA Tour Restructures, NHL Eyes Texas Expansion

0:00

Featured Today

Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 12, 2026; Inglewood, California, U.S.; Christian Pulisic, Weston McKennie, Folarin Balogun and Malik Tillman of the U.S. celebrate their first goal, an own goal scored by Paraguay's Damian Bobadilla. Mandatory Credit: Kirby Lee-Imagn Images

USMNT World Cup Run Could Push Fox Ad Rates Past $2 Million

Fox was charging nearly $1 million for USMNT group-stage games.
Chicago, IL - May 10, 2026: Jay Bilas during the 2026 NBA Draft Lottery.
June 22, 2026

Jay Bilas: 2026 NBA Draft Is Most Star-Studded Since 2003

The longtime ESPN analyst has high hopes for the 2026 class.
Jan 8, 2026; Glendale, AZ, USA; ESPN personality Jordan Rodgers during 2026 Fiesta Bowl and semifinal game of the College Football Playoff at State Farm Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
Exclusive
June 23, 2026

Chase Daniel, Jordan Rodgers Promoted As ESPN CFB Analysts

Another change is coming to “SEC Nation.”
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
Dec 7, 2024; Carson, California, USA; Alexi Lalas looks on before the 2024 MLS Cup between the LA Galaxy and the New York Red Bulls at Dignity Health Sports Park. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images
Opinion
June 22, 2026

Have Soccer Fans Had Enough of Fox’s Alexi Lalas?

The former USMNT star has been a polarizing presence for Fox.
ESPN host Rece Davis
June 22, 2026

Rece Davis to Host ESPN’s Wimbledon Coverage

Davis replaces former host Chris McKendry, who is moving to play-by-play.
June 19, 2026

UFC’s Freedom 250 Draws 17 Million Viewers

The event was available exclusively on Paramount+. 
Feb 11, 2026; Daytona Beach, Florida, USA; NASCAR Cup Series driver Jimmie Johnson (84) during qualifying for the Daytona 500 at Daytona International Speedway. Mandatory Credit: Mike Dinovo-Imagn Images
Exclusive
June 17, 2026

Jimmie Johnson Joining TNT as NASCAR Analyst

Johnson will make his TNT debut on June 28.