• Loading stock data...
Tuesday, March 11, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

NFL Scheduling Gambit Pays Off With Two Blockbuster Sunday Games

Normally, the 4:25 p.m. ET NFL broadcast window has just one big game, and it isn’t always all that big. But this Sunday, there are two blockbusters, each getting broad distribution.

Lon Horwedel-Imagn Images

It’s not In-N-Out, but the NFL is serving up a big double-double this weekend, with its Week 15 schedule highlighted by a particularly rare confluence of top-flight matchups.

The upcoming weekend’s games are highlighted by the 10–3 Steelers, currently the No. 3 team in the AFC, playing at the 11–2 Eagles, the NFC’s No. 2 team, and another clash between the 10–3 Bills, the AFC’s second-ranked team, at the 12–1 Lions, the NFC’s top squad. 

The Steelers-Eagles game will be at 4:25 p.m. ET on Fox on Sunday, while the Bills-Lions will be at exactly the same time on CBS. According to the NFL, this will be just the second weekend since the NFL-AFL merger completion in 1970 in which there are two separate games, each involving teams with at least 10 wins, by Week 15 of the season or sooner. The other time occurred in Week 15 in 1985, and such matchups are more common at the end of the regular-season schedule. But this type of clustering is exceedingly unusual for this point of the season. 

Beyond the major seeding implications in each game on Sunday, the two contests will additionally help further refine the NFL’s MVP race, broadly thought at this point to be led by Bills quarterback Josh Allen and Eagles running back Saquon Barkley. 

The two games will feature each network’s top broadcast teams, with CBS Sports’ Jim Nantz and Tony Romo calling the Bills-Lions clash, and Kevin Burkhardt and Tom Brady doing the same for Fox Sports with the Steelers-Eagles matchup.

Schedule Shifting

There’s a particular reason that this pairing of games has come together: the NFL this year moved a double national broadcast window from Week 1, where it’s been the last three seasons, to Week 15 this year. That means that on Sunday, both Fox and CBS will have broadcast doubleheaders, and every domestic media market will have four total games available to them across the 1 p.m. and 4:25 p.m. windows. 

Normally, Fox and CBS alternate the late national broadcast window, and only one of them has that featured slot on a given Sunday. The NFL, however, shifted that double-doubleheader—as it’s referred to internally at the league—to the much later timing to have a better sense of who the top teams are, and in turn, potentially drive higher viewership. 

The networks will again have joint doubleheaders on Jan. 5 to close out the regular season. 

ESPN, meanwhile, will also have a Monday Night Football doubleheader to close out Week 15, though those occurrences have been more common, the efficacy of that strategy is somewhat unclear, and three of the four teams involved have losing records. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Fox COO: Company Will ‘Look At’ ESPN MLB Rights

ESPN and MLB are parting ways after this season.
Dec 8, 2024; Pittsburgh, Pennsylvania, USA; Cleveland Browns defensive end Myles Garrett (95) at the line of scrimmage against the Pittsburgh Steelers during the second quarter at Acrisure Stadium.

Guarantees Are Gold in NFL Free Agency—but Almost As Rare

NFL free agent contracts can officially be signed on Wednesday.
Brock Purdy

The 49ers Are Cleaning House Before the Brock Purdy Extension Hits

San Francisco cut several big names and lost others to free agency.

Featured Today

Iowa Hawkeyes guard Caitlin Clark (22) cuts down the net after beating LSU in the Elite 8 round of the NCAA Women's Basketball Tournament between Iowa and LSU at MVP Arena, Monday, April 1, 2024 in Albany, N.Y.
opinion

Reader Mailbag: Leagues Need Must-Watch Moments

Readers responded to NHL success and what it means for other leagues.
Moolah Kicks
March 8, 2025

Breaking the Mold: The Brands Designing Footwear Specifically for Female Athletes

New companies are laser focused on changing the women’s athletic footwear landscape.
WEST PALM BEACH, FL - FEBRUARY, 22: Houston Astros play the Washington Nationals in Spring Training at Cacti Park of the Palm Beaches on February 22, 2025 in West Palm Beach, FL. (
March 6, 2025

Astros Strength Coach Stephanie Grubbs Is Building an ‘Arsenal’ of Skills

The MLB team’s first female coach talks to FOS about her trajectory.
Lia Thomas of University of Pennsylvania competes in the finals of the 200 yard freestyle during the Women s Ivy League Swimming and Diving Championships at Harvard University.
March 2, 2025

One Group Is Funding the NCAA Transgender Ban Lawsuits

ICONS is funding three major lawsuits against schools, conferences, and the NCAA.

ESPN Sets Women’s Hoops Ratings Record—Without Caitlin Clark

ESPN didn’t air Iowa games during last year’s regular season.
Joy Taylor
March 10, 2025

Joy Taylor Returns to FS1’s ‘Speak’ After Two-Week Absence

The host had been sidelined by the network.
March 10, 2025

ESPN’s UFC Streaming Woes Arrive at a Pivotal Moment in Rights Talks

The network’s exclusive negotiating window expires on April 15.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
March 10, 2025

TGL’s Season 1 Ratings Average 513K, Outpace Previous ESPN Lineup

TGL’s first regular season is in the books.
Oct 23, 2024; Inglewood, California, USA; Stephen A. Smith (Stephen Smith) on the ESPN NBA Countdown live set at Intuit Dome.
exclusive
March 7, 2025

Stephen A. Smith and Skip Bayless to Appear On Air Together for..

The show will air early next week.
Jun 12, 2024; Dallas, Texas, USA; NBA TV analyst Charles Barkley talks on set before game three of the 2024 NBA Finals between the Boston Celtics and the Dallas Mavericks at American Airlines Center.
March 7, 2025

Charles Barkley Rips Kendrick Perkins, Future Home ESPN

Barkley and Perkins are sniping back and forth.
Drivers parade through pit lane at the start of the NASCAR Cup Series EchoPark Automotive Grand Prix at Circuit of the Americas on Sunday, March 2, 2025 in Austin.
March 6, 2025

NASCAR Is More Popular Than You Might Think

Last weekend’s NASCAR race averaged 4.1 million viewers on Fox.