• Loading stock data...
Monday, May 20, 2024

NFL’s Christmas Games Could Be Holding Up Schedule-Release Bonanza

  • An announcement on the 2024 slate was delayed a week from when it has typically been shared.
  • The likely reason: two Christmas contests, news of which broke in late March.
Nathan Ray Seebeck-USA TODAY Sports

Each of the past three years, the NFL has announced its schedule on May 12, which this year falls on a Sunday; teams were broadly expecting the schedule to drop this week. But this year will be different.

An internal league memo Tuesday from NFL’s EVP of media distribution, Hans Schroeder, confirmed that schedules will come out May 15 at 8 p.m. ET, according to Sports Business Journal.

Schroeder didn’t give a reason for the delay, SBJ reported, but the most obvious explanation is that the league is adding two Christmas games (after long maintaining that it wouldn’t schedule Christmas games if the holiday fell on a Tuesday or Wednesday, as it does this year). Working out those details—including which teams will play, putting them in a doubleheader the Saturday beforehand; deciding the next week’s schedule; and sorting out which media partners will broadcast the games—likely required significant coordination on a short time crunch, considering news of the additions broke in late March.

Another explanation could be that the NFL wants to turn the schedule release into a much bigger, multiday affair, ProFootballTalk suggests. Imagine something akin to Selection Sunday, but carried out over several days, with each game time slot presented on a different day. The NFL is adept at creating tentpoles and generating interest throughout the offseason, as best exemplified by the draft, and this could be another iteration of that goal.

Teams already know their matchups, but they still don’t know the order in which they’ll play those games, on which dates, or at what times. In recent years, team social media accounts have gotten creative with their schedule release announcements, including by jokingly telling rival fans to get a job. Last year, teams created a viral release format wherein players’ young children (or people on Broadway, in Nashville) unveiled opponents by trying to guess team identities based on their logo.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Historic Premier League Season Closes As U.S. Influence Expands

Man City can expect to receive roughly $79 million from the EPL’s system of merit payments.

WNBA’s Boom Time: Record Growth, Clark’s Debut, a Controversial Deal

League attendance is up by nearly a third, while the Liberty set a single-game ticketing record.
exclusive

‘This Is Semi-Pro’: Inside One Arena Football League Team’s Collapse

The collapse of the Georgia Force, as told by the players who lived it.

Fanatics Sues Marvin Harrison Jr., Says He Leaked ‘Misleading’ Info to ESPN

Harrison’s side says the two sides don’t have a contract, which Fanatics disputes.
podcast thumbnail mobile
Front Office Sports Today

Bare Knuckle Fighting Comes Out of the Shadows

0:00

Featured Today

Michael Block signs autographs on the 18th hole during day three of practice for the PGA Championship at Valhalla Golf Club on Wednesday, May 15, 2024.

‘I Prefer It This Way’: How Life Works for PGA Club Pros

Here’s how life works for the qualifiers at golf’s second major.
February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.
May 18, 2024

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.
May 14, 2024

The WNBA Was Forged in Houston. Why Won’t It Go Back There?

Houston’s a perfect fit for expansion. The league isn’t considering it yet.
May 9, 2024; Indianapolis, IN, USA; Indiana Fever guard Caitlin Clark (22) stands with the team during the national anthem on Thursday, May 9, 2024, during the preseason game against the Atlanta Dream at Gainbridge Fieldhouse in Indianapolis.
May 12, 2024

‘Perfect Storm’: The Rise of Local WNBA Broadcast Pacts

With national attention reaching new heights, regional coverage could dictate the future.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

The NBA’s Final Four May Not Be Exactly What the League Envisioned

This final four will need to lean on its own unique drama to draw big audiences.
May 20, 2024

WNBA Investigating Las Vegas Tourism Arm’s $100K Payments to Aces Players

The sponsorship is worth more than several players’ salaries.
May 20, 2024

Sports World’s Ground Zero: Dallas to Host NBA and NHL Conference Finals

American Airlines Center is the first arena to host NHL, NBA conference finals games in the same season since 2003.
Sponsored

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
May 19, 2024

PGA Championship Drama Nearly Delivers a Major Boost to LIV Golf

Xander Schauffele takes home $3.3 million for his victory.
May 17, 2024

The WNBA Rookies Are Creating a New Celebrity Row

Major celebs like Kim Kardashian and Latto are showing up for the newbies.
May 16, 2024

Preakness in Spotlight: Chance of a Triple Crown Winner Bolsters Status

The presence of Kentucky Derby winner Mystik Dan gives a big boost to the Triple Crown’s middle leg.
May 15, 2024

PGA Championship Setting Revenue Records, but LIV Drama Still Looms

The PGA Championship tees off Thursday morning at Valhalla Golf Club.