Taylor Swift Takes NFL to New Heights
As its streaming service heads into its second season, the NFL is expanding its offerings — and increasing prices.
NFL+ will now cost $6.99 per month (up from $4.99) or $49.99 annually for its base tier, and $14.99 per month (up from $9.99) or $99.99 per year for NFL+ Premium. In exchange for the additional cost, the service will now include NFL Network, and the premium tier will offer NFL RedZone.
This builds on the core offerings of NFL+, which last season included live out-of-market preseason games, live local and primetime regular-season and postseason games on mobile and tablet devices, and live game audio.
Streaming Prices Rising
The pricing strategy falls in line with recent trends of other streaming services in sports and entertainment. Disney is yet again raising the prices of its platforms, including ESPN+. Peacock also became more expensive this month.
More live content for NFL+ is clearly part of the league’s plan to build up its value as it continues to seek a new investor for NFL Media — an ongoing process since at least 2021. While the NFL was looking for a new company to buy the rights to NFL Sunday Ticket, it initially hoped to bundle that package with an investment in NFL Media, which includes the aforementioned NFL Network and programs like NFL RedZone.
YouTube TV ended up with the Sunday Ticket rights for an annual $2 billion, and parent company Google didn’t make an investment in NFL Media.
