Wednesday September 27, 2023

NFLN Posts Most-Watched International Series Game Ever

  • Giants-Packers from London averages 5.5M viewers on TV/digital.
  • NFL eyeing London for one, possibly two franchises.
Kirby Lee-USA TODAY Sports
Front Office Sports Today

Taylor Swift Takes NFL to New Heights

Taylor Swift and her rumored relationship have brought in a new, more female-heavy audience.
Listen Now
September 27, 2023 | Podcast
Copy Link
Link Copied
Link Copied

NFL Commissioner Roger Goodell has been hinting at the possibility of placing full-time franchises in London.

Goodell is finally getting some data to indicate early-morning game telecasts can pay off with solid TV numbers in the U.S.

The NFL Network’s telecast of the New York Giants’ 27-22 win over the Green Bay Packers averaged 5.5 million viewers across TV and digital.

That’s up 55% from last year’s Week 5 game in London between the New York Jets and Atlanta Falcons. It made Giants-Packers the NFL’s most-watched International Series game since they were launched in 2016.

“There’s no question that London could support not just one franchise, I think two franchises,” Goodell said this weekend. “I really believe that.”


Goodell Floats Permanent NFL Teams in London, European Division

Roger Goodell said he was open to permanent NFL teams in London.
October 10, 2022

As the most popular team in the nation’s biggest TV market, the Giants are always a good TV draw. Ditto for the Packers with superstar quarterback Aaron Rodgers.

But rather than scheduling the usual stinker between two losing teams, the league pitted two teams with winning records (3-1) against each other for the first time in London. That helped drive TV ratings from across the pond. More:

  • Digital streaming of Giants-Packers across various platforms delivered an average minute audience of 299K — up 22% from last year and the highest digital AMA for any International Series game on NFLN. 
  • The 5.5 million viewership number will only go up, since it does not include over-the-air broadcast viewing in the New York, Green Bay, and Milwaukee TV markets.

Entering the 2022 season, the NFL had played 40 regular season games internationally, including 30 from London. There will be five international games this season: three in London; one in Germany; and one in Mexico.

NFLN will telecast the league’s first-ever regular-season game from Germany on Sunday, Nov. 13, with the Tampa Bay Buccaneers taking on the Seattle Seahawks in Munich (9 am ET). 

Copy Link
Link Copied
Link Copied

What to Read

Taylor Swift at Chiefs vs. Bears game.

Taylor Swift NFL Hype Likely To Continue Another Week

Swift could drive blockbuster TV ratings for NBC's "Sunday Night Football."
NFL concussions

The NFL’s $1B Battle Over Concussion Settlement Heats Up

The NFL is seeking at least $1.2 billion from its risk carriers.
A Chicago Bears helmet.

Arlington Heights Looks To Break Stadium Logjam With Bears

Village board cites striking Bears deal as its top priority

NFL's Swift Mania Starting To Show Impact Through Merch Sales, Viewership

Taylor Swift stole the NFL's spotlight by attending Sunday's Chiefs game.
podcast thumbnail mobile
Front Office Sports Today

Taylor Swift Takes NFL to New Heights (w/ Andrew Brandt)


Featured Today

Lillard And Giannis Pairing Could Be Big For The NBA, Too

Bucks to be featured on national TV 19 times this season
September 27, 2023

Magic Johnson Open To Knicks Minority Ownership Stake

Basketball Hall of Famer only interested in specific NBA franchise
Golden State Warriors majority owner Joe Lacob walks alone the baseline during the third quarter against the Los Angeles Clippers at Chase Center.
September 27, 2023

Warriors Owner Reportedly Adding A Bay Area WNBA Franchise

An official announcement could come as soon as early October.
First Take vs. FS1
September 26, 2023

Sharpe: 'First Take' Would Still Beat 'Undisputed' Without Stephen A.

Even if Smith leaves, Sharpe said he will still beat Skip Bayless in the ratings.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Franchise expands broadcasting reach after reaching a deal with a local TV station.

Utah Jazz Launch Streaming Service Amid RSN Shakeup

An annual Jazz+ streaming pass will cost $125.50.
September 27, 2023

Will Sports Benefit From New Streaming Alliance?

Advocacy group involves many of sports streaming's largest players
Coach Prime bringing improved tv ratings.
September 26, 2023

Coach Prime's Colorado Changing College Football Viewing Habits

The excitement around Deion Sanders and Colorado is helping drive record September TV ratings for college football.
Chiefs-Bears was the most-watched NFL game on any network this week — averaging 24.3 million viewers on FOX.
September 26, 2023

CBS Nets 13-Year High in September NFL Viewership

This month’s NFL on CBS broadcasts averaged 18.69 million viewers.
Viewership for TNF on Amazon is up 21% through two weeks over last season.
September 26, 2023

Amazon Gets Back-to-Back 'Thursday Night Football' Ratings Wins

Amazon's TNF viewership is up 21% through two weeks over last season.
September 25, 2023

ESPN Reportedly Closing Studios In Aftermath Of Layoffs

ESPN's Seaport studio will reportedly close by 2025.
Ohio State players celebrate after after their defeat of Notre Dame in the final seconds at Notre Dame Stadium.
September 25, 2023

Ohio State-Notre Dame Scores Historic 10.5M Viewers for NBC

It was NBC’s second-most-watched regular-season college football game ever.
The in-market KnightTime+ streaming service will offer 69 regular-season games.
September 25, 2023

Vegas Golden Knights Launch New Streaming Model Amid RSN Fallout

The KnightTime+ streaming service will offer 69 regular-season games.