Tuesday September 26, 2023
The Best Employers in Sports Survey is Now Open!

NFL Media Machine Continues To Dominate In Week 1

  • NBC’s two games were the most-watched prime-time TV shows since Super Bowl 57.
  • CBS’ late afternoon national game window averaged 21.4 million viewers, up 28%.
Patrick Mahomes
Front Office Sports Today

How Jamie Erdahl Made Good Morning Football Her Own

Jamie Erdahl joins to discuss her career and the growth of “Good Morning Football.”
Listen Now
September 25, 2023 | Podcast
Copy Link
Link Copied
Link Copied

The NFL kicked off its new 2023 season the same way it finished last year. By dominating its competition on TV.

Some Week 1 NFL game telecasts generated audiences more than twice the size of college football’s most-watched games, and both NBC Sports and CBS Sports posted their best Week 1 viewership since 2015. (ESPN’s “Monday Night Football” numbers are not yet available.)

NBC averaged 24.9 million viewers for its two-game NFL Kickoff Weekend across the broadcast network, Peacock, NBC Sports Digital, and NFL Digital platforms — up 7% from last year. The two NBC games were the most-watched prime-time TV shows of any kind since Fox Sports’ telecast of Super Bowl 57 in February. 

The Detroit Lions’ season-opening win over the Super Bowl champion Kansas City Chiefs on Thursday Night pulled 27.5 million viewers, peaking at 30 million viewers — the largest opening night audience in eight years.

Despite the lopsided 40-0 score, the Dallas Cowboys’ win over the New York Giants still averaged 21.8 viewers Sunday night.

Meanwhile, CBS’ late afternoon national game window averaged 21.4 million viewers on Sunday, up 28%. The main telecast featured the NFC Champion Philadelphia Eagles’ win over the New England Patriots. 

Unfortunately, Aaron Rodgers’ season-ending injury will likely hurt what were shaping up to be massive ratings for CBS’ Week 2 coverage of the New York Jets vs. Cowboys.

Fox Sports’ late afternoon national window featuring the Rodgers-less Green Bay Packers vs. Chicago Bears, however, averaged 16,270,000 viewers, down 12.3% from 18,547,000 for Week 1 of the 2022 season.  

Several college football games drew big audiences on Saturday, but their numbers still couldn’t compare.

ESPN led the way, averaging 8.8 million viewers for its telecast of Texas’ win over Alabama. With the audience peaking at 10.7 million viewers, the Longhorns’ win vs. the  Crimson Tide generated ESPN’s biggest college football regular-season audience since 2015.

Aaron Rodgers of New York Jets

Can Spotlight On Jets And Giants Drive NFL’s Ratings?

Aaron Rodgers has made the Jets prime time darlings.
September 11, 2023

Fox finished a close second, drawing 8.73 million viewers for Deion Sanders and Colorado’s Week 2 win over Nebraska. That was the highest audience ever for a Pac-12 game telecast on Fox.

Copy Link
Link Copied
Link Copied

What to Read

Commanders Still Face Legal Fight Over Former Name

More than three years after shedding their former nickname, the Washington Commanders are still facing legal hurdles in connection with it. 

ESPN's Reported Studio Closures Could Mean More Layoffs

ESPN's Seaport studio will reportedly close by 2025.

NFL Owners' Debt Limit Could Increase To $1.6B

Currently, new NFL owners can use $1 billion of debt.
Ohio State players celebrate after after their defeat of Notre Dame in the final seconds at Notre Dame Stadium.

Ohio State-Notre Dame Scores Historic 10.5M Viewers for NBC

It was NBC’s second-most-watched regular-season college football game ever.
podcast thumbnail mobile
Front Office Sports Today

How Jamie Erdahl Made Good Morning Football Her Own


Featured Today


Oakland-MLB Relationship Devolves Into Next-Level Toxicity

Commissioner, mayor have very different accounts of July meeting
Jacksonville Jaguars Team President Mark Lamping addressed community members at Strings Sports Brewery on Main Street for the first of 14 planned town hall sessions to present the team's plans for the new "stadium of the future" complex and address the public concerns.
September 25, 2023

Jacksonville Jaguars President Walks Back Stadium ‘Threat’

"Viewing those comments as a threat to leave Jacksonville isn't correct."
Chatri Sityodtong
September 25, 2023

ONE Championship's Quest To Challenge Rival UFC Through U.S. Expansion

Leveraging its Amazon deal, ONE Championship seeks to expand in U.S.
September 24, 2023

Savannah Bananas Break All The Rules To Hit The Mainstream

Team concludes 2023 tour with even-bigger plans for next year


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
The in-market KnightTime+ streaming service will offer 69 regular-season games.

Vegas Golden Knights Launch New Streaming Model Amid RSN Fallout

The KnightTime+ streaming service will offer 69 regular-season games.
September 24, 2023

Fox Opts For College Sports Over WWE Post-UFC Merger

Fox has plenty of college sports to lean on in WWE's absence.
Deion Sanders and The Rock
September 21, 2023

Deion Sanders Reshaping College Football Fanbase With Buffaloes Surge

Deion Sanders has made Colorado "Black America's Team."
NBC will reportedly pay $287 million annually across five years to air broadcast on USA Network.
September 21, 2023

NBC Inks WWE SmackDown Rights for Reported $1.4 Billion

The reported rights fee is about 40% higher than SmackDown's Fox deal.
September 20, 2023

Can Amazon Keep Up NFL Viewership Boost After Record Week 1?

The San Francisco 49ers and New York Giants face off on Thursday night.
Dallas Cowboys quarterback Dak Prescott is tripped up by New York Jets defensive end Solomon Thomas in the second quarter at AT&T Stadium.
September 20, 2023

NFL Viewership Sees 2% Increase in First Two Weeks of 2023 Season

The NFL is experiencing its highest viewership since 2018.
September 19, 2023

WBD Pursues ‘Different’ Strategy For Sports on Max

Company to place all of its live sports on new streaming tier
September 19, 2023

Colorado's Epic Victory Sets New ESPN Prime Time Viewership Record

Coach Prime Deion Sanders delivered in prime time on ESPN.