NFL Locks In $113 Billion in Media Rights

The NFL finalized its media rights deals with CBS, NBC, Disney, Fox, and Amazon on Thursday, establishing its broadcasting lineup for more than a decade, beginning with the 2023 season.

The contracts are believed to be worth a total of $113 billion over 11 seasons. NFL commissioner Roger Goodell said the league will work with broadcasters to incorporate legal sports gambling into the deals.

An unprecedented package, the new configuration notably grows the NFL’s presence on streaming platforms.

• Amazon gets exclusive Thursday Night Football games, the first time a tech company has held exclusive NFL rights.
• CBS will keep its AFC package on Sunday afternoons and stream all of its games on Paramount+.
• Disney will keep Monday Night Football on ESPN and stream all ABC and ESPN games on ESPN+.
• Fox retains its NFC Sunday afternoon package, which it has held since 1994. It will also stream games on its platform Tubi.
• NBC keeps its coveted Sunday Night Football slot and will provide exclusive streams of certain games on Peacock.

Amazon has broadcast TNF games since 2017, but will now produce games for the first time instead of streaming another network’s broadcast. Amazon has invested in offering in-broadcast features through its fan-controlled X-Ray system.

CBS, Fox, and NBC get three Super Bowls apiece, and ABC/ESPN get two. The networks will rotate in the listed order, beginning with CBS in 2023.

CNBC reported that Amazon will pay $1 billion a year for its package. ViacomCBS, Fox, and NBC parent Comcast will each pay over $2 billion annually. Disney will fork over $2.7 billion per year in its deal.