• Loading stock data...
Sunday, October 26, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

How the NFL LCC Program Brings Fans ‘As Close As They Can Get’

NFL LCC content
Photo Credit: NFL
nfl-lcc-content

Photo Credit: NFL

The NFL is using “the best job you’ll ever have for 10 days” to greatly improve its social presence for a fanbase thirsty for content.

The NFL’s Live Content Correspondents have helped amplify the league’s social presence since the program’s launch in 2017. The first year, the LCC program took home a Shorty Award for its work.

Based on the success, for the 2018 NFL season, the program was expanded to better provide fans with a more robust content library.

“The LCC program takes our fans as close as they can get without putting on a helmet,” said David Feldman, NFL senior director of social content. “We have created a content distribution model and have creators in every market that capture content at games and events for league, clubs and players.”

The LCC program expanded from one correspondent for each of the 32 NFL teams to two, including a focus on those with DSLR experience. There were also three correspondents hired in London, to better capture and assist teams in the league’s games in the United Kingdom.

READ MORE: Inside the Atlanta Falcons’ Social Media Presence With Kyle Benzion

Many of the first-year LCCs rolled over into the second year and helped recommend new hires, said Samantha Strejeck, NFL coordinator of social media operations and LCC. She said a major request from the league’s teams was a need for added video support.

During the 2018 season, LCCs captured nearly 2,700 pieces of content on Instagram and Twitter, which resulted in 96.9 million video views and 37.2 million engagements through league, club and player accounts. The LCC content was restrained to social media streams, however, but also included 68 videos featured on NFL Network’s GameDay Morning and Checkdown’s Twitter shows.

The LCC workforce is made up of a collection of professionals in all the NFL markets, many skilled in photo while others specialize in DSLR video and Snapchat or Instagram stories. The makeup of the LCC team was partially dependent on what the local teams needed for support on their digital content teams.

[mc4wp_form id=”8260″]

“We originally launched primarily as a way to help the clubs,” Feldman said. “They each have different resources when they’re on the road and this was a way to have extra creators to capture real-time photo and video, and it’s grown in tandem working with the clubs.”

Now, the NFL will continue to grow the LCC program to expand the leverage of capturing as much content as possible, Strejeck said. The expanded LCC teams grew club and player posts 300 percent, while engagement jumped 400 percent.

“Having two content creators supercharged our efforts,” she said. “Having two meant we could capture every big moment, pregame, in-game and postgame.”

READ MORE: How the PGA Tour Helped Pro Golfers Improve Their Social Presence

A key factor in the LCC program and helping get the content out fast was an upgraded WiFi system in each stadium, said Feldman. The NFL also has a partnership with Samsung, providing each LCC with a phone.

The content also expanded beyond game day, said Russell Simon, NFL coordinator of social media operations and LCC.

“We see the LCC program as the way to celebrate football everywhere, and this is the mechanism we can capture great moments at scale at game day and beyond,” Simon said. “LCCs can now capture content at any moment all year round. It’s everything from community events to the Super Bowl to workouts.”

The use of LCCs off the field works into a broader movement by the NFL’s digital efforts to better capture player lives and help the content permeate throughout the football ecosystem as a whole.

“It’s investing in helping players improve their social footprints and it’s about showing players’ helmets off and getting to know them off the field,” Feldman said. “The content shows the personality-driven aspects of their lives. It’s not just athletes with what they bring on the field. The players are the best influencers and evangelizers of the league.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

LSU Ends Brian Kelly Era, $53M Buyout Negotiations Underway

The Tigers fell to 5–3 after losing to Texas A&M.

Lamar Jackson’s Practice Status Flip Sparks NFL Investigation

Baltimore could be disciplined for not properly disclosing Lamar Jackson’s status.

CFB Revenue Era’s New Powers: Indiana, Georgia Tech, and Vandy

Indiana is the most notable, having ascended to No. 2.

Sarkisian, Kiffin Address Rumors As Coaching Carousel Spins Again

Reports are rampant about the coaches taking new jobs.

Featured Today

September 21, 2025; Santa Clara, California, USA; NFL commissioner Roger Goodell before the game between the San Francisco 49ers and the Arizona Cardinals at Levi's Stadium

NFL Fall Meeting: 7 Big Topics Among Team Owners 

Media, facilities, and labor highlight some of the key areas of concern.
Ohio State Buckeyes running back Isaiah West (32) runs the ball in the second half at Camp Randall Stadium on Saturday, Oct. 18, 2025 in Madison, Wisconsin
October 25, 2025

NIL Has Birthed a Third-Party Cottage Industry—and It’s a Mess

There’s no limit to how much players can make from NIL deals.
Christie's
October 21, 2025

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
YouTube/ Multiple streaming services appear on a Roku TV.

YouTube in Another Carriage Dispute, This Time With Disney

ESPN and ABC could be dropped from the No. 4 U.S. pay-TV distributor.
May 17, 2025; Bronx, New York, USA; New York Yankees left fielder Jasson Dominguez (24) shakes hands with New York Mets right fielder Juan Soto (22) after the top of the fifth inning at Yankee Stadium.
October 23, 2025

Mets, Yankees, and the Nielsen Debate That Won’t Go Away

Weeks after the end of the MLB regular season, viewership issues remain.
Oct 21, 2025; Oklahoma City, Oklahoma, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) keeps the ball away from Houston Rockets forward Kevin Durant (7) during the second half at Paycom Center
October 23, 2025

NBA’s NBC Return Draws 5.9M Viewers, Best Opener Since 2010

Thunder vs. Rockets peaked at 7.1 million viewers.
Sponsored

How HOKA is Reimagining the NIL Relationship

Fans can now follow their favorite golfers and experience every marquee moment at the Ryder Cup — thanks to innovation from T-Mobile.
Brian Windhorst
October 23, 2025

Brian Windhorst Details Emergency Landing on Omaha–L.A. Flight

The pilots and flight attendants had a communication issue.
October 22, 2025

YouTube Stars Help Bring Back Golf Channel’s ‘Big Break’

The show will return in 2026 after an 11-year hiatus.
Candace Parker
October 22, 2025

Candace Parker Wants NFL-Style Coverage From NBA Media

Amazon will stream its first NBA doubleheader Friday.
Netflix
October 21, 2025

Netflix Staying on the Sidelines As TNT Sports Parent Seeks Buyer

The streaming giant shows little interest in acquisition possibilities.