Is there no such thing as too much publicity?
The relationship between Travis Kelce and Taylor Swift has turned the NFL into a pop culture media circus since the pop superstar first attended the Kansas City Chiefs-Chicago Bears game at Arrowhead Stadium two weeks ago.
But after NBC cut away to Taylor Swift 17 times during the Chiefs-Jets “Sunday Night Football” broadcast and showed two commercials for her new movie, the man at the center of it all believes the hype may be getting too big.
“They’re overdoing it a little bit for sure, especially my situation,” Kelce said on “New Heights,” the podcast he co-hosts with his brother, Philadelphia Eagles center Jason Kelce.
The Chiefs-Jets game drew 27 million viewers, making it the most-watched Sunday broadcast since Super Bowl LVII in February. NBC drew about 2 million more female viewers than its season average so far for “SNF.”
The Chiefs play at Minnesota on Sunday, then two more home games, and finally a matchup at Denver before Swift begins the international leg of The Eras Tour on Nov. 9. It remains to be seen whether she will attend any more of Kelce’s games this season.
The Swift-Kelce hype has already gotten so big that the NFL has had to defend its promotion of the relationship.
“The Taylor Swift and Travis Kelce news has been a pop cultural moment we’ve leaned into in real time, as it’s an intersection of sport and entertainment, and we’ve seen an incredible amount of positivity around the sport,” the league said in a statement.