• Loading stock data...
Monday, July 22, 2024
Join us this September for Tuned In Request to Attend

NFL Extends Deal With Betting Provider Amid 10 Player Bans

  • Genius Sports will remain the NFL's betting data provider through 2028.
  • The league continues to double down on sports betting amid player suspensions.
Jeffrey Becker-USA TODAY Sports

The NFL is sticking with one of its most important sports betting partners — despite navigating an evolving industry and recently slapping players with season-long suspensions for violating policy.

Genius Sports will continue as the league’s exclusive sports betting data provider through 2028, extending a 2021 deal set to run through 2025.

The NFL had reportedly been seeking $100 million annually for its data rights, and the Genius deal was thought to be worth up to $1 billion in total. In 2022, the NFL became the largest American shareholder in Genius with a 7.7% stake. 

Genius collects and provides relevant information to the NFL’s sportsbook and media partners, essentially powering the very apps that ultimately get players in trouble. On the other hand, Genius monitors suspicious behavior and helps catch nefarious activity. 

The company was one of the first to be alerted when Calvin Ridley bet on his own team in 2021. 

Ridley, who was traded to Jacksonville in November in 2022, was suspended indefinitely during the 2021 season and reinstated in March 2023.

Despite strengthening ties in the betting space, the NFL is doubling down on reinforcing its sports gambling policies to players and team employees.

Staying In The Game

For Genius, keeping the NFL is key: Its competitor Sportradar has deals with the NBA, MLB, NHL, and MLS. Genius stock was up more than 25% Thursday after the NFL extension was announced.

In its most recent earnings period, Genius increased its quarterly revenue by 25% year-over-year to $105 million, but widened its group net loss by 129.7% to $127.7 million.

Copy Link
Link Copied
Link Copied

What to Read

Netflix Reigns Supreme: NFL Deal, Robust Earnings Highlight Q2 Report

Netflix delivers a strong quarterly report, helping ease prior investor concerns.

After World Cup Buzz, Major League Cricket Finds Its Footing in the U.S.

Attendance is tracking to potentially surpass the 70,000 fans from last year.

A Year Into Josh Harris Era, Commanders Unable to Fully Break From Past

It’s been one year since Dan Snyder sold the Washington Commanders.

Lamar Jackson, Troy Aikman in Legal Battle Over the Number Eight

The two quarterbacks both have trademarks with the number.
podcast thumbnail mobile
Front Office Sports Today

WNBA ASG, Paris Olympics Continue Rise of Women’s Basketball


Featured Today

July 20, 2024

The Road to the Return of ‘EA Sports College Football’

This summer, the biggest development in college sports is virtual.
Apr 15, 2024; Brooklyn, NY, USA; Caitlin Clark poses with WNBA commissioner Cathy Engelbert after being selected with the number one overall pick to the Indiana Fever during the 2024 WNBA Draft at the Brooklyn Academy of Music.
July 16, 2024

Women’s Sports Merch Is a $4 Billion Market, but Supply Isn’t Meeting Demand

Retailers can’t make women’s sports apparel fast enough.
Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.
July 14, 2024

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.

Jaguars Sue Ex-Employee for $66.6 Million After Thefts

This could help the Jags avoid suing FanDuel and DraftKings directly.
Mar 15, 2024; Toronto, Ontario, CAN; Toronto Raptors forward Jontay Porter (34) points to a spot as he controls the ball against Orlando Magic center Wendell Carter Jr. (34) during the second half at Scotiabank Arena.
July 3, 2024

Jontay Porter To Receive Federal Criminal Charges in Sports Betting Scandal

The former Raptor received a lifetime NBA ban for sports gambling.
July 10, 2024

Banned Jontay Porter Pleads Guilty in Gambling Case

Porter said he was ‘deeply sorry’ for the gambling scheme.

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
June 23, 2024

ESPN Bet’s Operator Is Reportedly Being Eyed in a Potential Takeover

Boyd Gaming has reportedly approached ESPN Bet partner Penn Entertainment about an acquisition.
June 23, 2024

Sports Betting Money Won’t Bail Out Cash-Hungry College Athletic Departments

Schools are desperate for money, but they won’t be partnering with gambling operators.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
Mar 11, 2024; Denver, Colorado, USA; Toronto Raptors center Jontay Porter (34) reacts after a play in the third quarter against the Denver Nuggets at Ball Arena.
June 5, 2024

Conspirator Arrested in Federal Complaint Tied to Jontay Porter Scheme

Authorities arrested Long Phi Pham at JFK airport Monday.