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NFL Confirms NFL+ Streaming Service for Its App

  • The NFL confirmed it is launching its own streaming service.
  • The league is embracing alternative broadcasts and short-form media.
Aaron Doster-USA TODAY Sports

The NFL is evolving its media strategy to meet the modern fan.

The league’s chief media and business officer Brian Rolapp confirmed on Monday in a column for Sports Illustrated that the NFL is launching its own streaming service, NFL+. 

“NFL+ will provide fans access to live local and national NFL games on mobile devices, live out-of-market preseason games across all devices, live local and national audio for every game, NFL Network shows on demand, NFL Films archives and more — providing football flexibility so fans never have to miss football again,” Rolapp wrote.

  • The streaming service will live within the NFL app.
  • Previous reports stated that the service could cost $5 per month.
  • After its latest round of media deals, NFL games will also appear on streaming services Paramount+, Peacock, ESPN+, and Amazon Prime Video, which holds exclusive rights to “Thursday Night Football.”

NFL Media Embrace the Multicast

With a plethora of channels and streaming services, the NFL has also embraced secondary broadcasts that run in parallel to a game’s main one and often target a specific segment of the fanbase.

Rolapp mentioned ESPN’s Manningcast, featuring Peyton and Eli Manning, the gaming-focused Amazon Twitch Altcast, kid-focused broadcasts on Paramount’s Nickelodeon, and the analytics-heavy “Between the Lines” on ESPN.

The league is also finding increasing fan engagement on short-form social media platforms such as YouTube, TikTok, and Snapchat.

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