• Loading stock data...
Monday, December 9, 2024
Tune in on Dec. 11 at 1:05 p.m. ET for our last Future of Sports virtual summit of the year – Future of Sports: Marketing! Register Now

NFL Color Rush: The Good, The Bad, and The Ugly

By: Casey Sudzina, @CaseySudzina

The NFL's 32 Color Rush uniforms for the 2016-17 season. Photo via SBNation

I say keep. In my opinion the color rush uniforms are brilliant on Nike’s part. This is similar to an alternate uniform, but every team has it. Not only does it allow for a whole new swatch of merchandise to be sold, it also becomes a trend that people are talking about. To touch on the new swatch of merchandise sales, Nike has created a Color Rush apparel edition on their website. They are able to sell hoodies, t-shirts, jerseys, shoes, hates, etc. in the Color Rush color swatches. The best part of it all is the gear is LIMITED EDITION. People know they can only buy the gear for a limited amount of time, so on top of buying their normal year-to-year team gear; they are now purchasing Color Rush gear on top of it-genius!

People certainly enjoy being unique, especially sports fans. The Color Rush Colors allow Nike to accent colors that are not typically prominent in a team’s gear. The Color Rush jerseys are also usually brighter colors than the typical team colors. For example, the New York Jets’ original green jersey compared to their Color Rush green jersey. You can certainly see the difference in color.

Jets' normal uniform Photo via Nike Jets' Color Rush uniform Photo via Nike

Now I cannot speak for everyone, but personally, I enjoy the brighter colors. The lime green of Seattle or the Carolina blue of the Panthers has always intrigued me. I think this allows each team to add that twist onto their uniforms. People have mixed opinions on the Color Rush collection, especially after last year’s color blindness fiasco. This became an apparent issue during last year’s Bills vs. Jets game when red-green color blindness made it difficult to watch two teams that were wearing those colors.

This year, the NFL and Nike put a little more thought into the colorblindness issues and the Color Rush schedule. Every team was designed a Color Rush uniform, however, not all teams will be wearing it this year. The Browns, the Jets, the Redskins, the Falcons, the Cardinals, the Lions, the Rams, the Colts, and the Texans will not wear their uniforms due to the issue. The Color Rush game is the Thursday night game of each week, with the exclusion of Thanksgiving and a special edition Christmas Day appearance. The decision was then made depending on who was playing and whether or not the colors would clash. If the colors do in fact clash, the home team will wear the color rush jersey and the away team will not. The away team will then be wearing a white jersey, unless the Color Rush jersey is white, then the team wil wear a different colored jersey.

The Color Rush uniforms not only create a slur of money from additional merchandise sales, but they also create a lot of pop culture and social media buzz. It is a change up from the original uniforms, and it definitely gives teams something to advertise and fans something to talk about. Whether the uniform is good or bad, it gets people talking. All that talking is marketing for Nike and the NFL.

The Miami Dolphins were looking pretty delicious in their Color orange “Crush” unis. Photo vis USA Today The Seattle Seahawks Color Rush unis have them looking rather... well… green. Photo via SBNation And in tonight’s game we have the Tampa Bay Tomatoes vs. the LA Mustard. Photo via OnSizzle

I am loving all the funny memes we are getting out of the color rush uniforms. I am really excited to see the Smurf memes that come after the Titans wear their uniforms on October 27th.

Photo via ESPN

I have put together a Color Rush schedule so you can tune in and create funny memes of your own; I know I will be. Teams wearing their Color Rush will be italicized.

· Week 6: Broncos vs. Chargers

· Week 7: Bears vs. Packers

· Week 8: Jaguars vs. Titans

· Week 9: Falcons vs. Buccaneers

· Week 10: Browns vs. Ravens

· Week 11: Saints vs. Panthers

· Week 12: Thanksgiving

· Week 13: Cowboys vs. Vikings

· Week 14: Raiders vs. Chiefs

· Week 15: Rams vs. Seahawks

· Week 16: Giants vs. Eagles

· Special Edition Christmas Day: Steelers vs. Ravens

Although the Color Rush unis can give us a good laugh or just really impress us with how sweet they look, they are for a good cause. The first $500,000 profit made from the initiative will be donated to flood victims in Baton Rouge, LA to replace any damaged football fields and equipment. To me, these uniforms are all around a great concept. What do you think? Take a look, and tell us your best and worst of the year!

return (function(form) {
 Y.use(‘squarespace-form-submit’, ‘node’, function(Y){
 (new Y.Squarespace.FormSubmit({
 formNode: Y.Node(form)
 })).submit(‘57f7f0b2cd0f68a69b387403’, ‘’, ‘post-57f7d2d4ebbd1aa0ccb5d8b9’);
 });
 return false;
 })(this)”>

Who has the best Color Rush uniforms?

Cleveland Browns

Atlanta Falcons

Pittsburgh Steelers

Miami Dolphins

Seattle Seahawks

Baltimore Ravens

Indianapolis Colts

Detroit Lions

Green Bay Packers

LA Rams

Jacksonville Jaguars

Dallas Cowboys

Washington Redskins

Kansas City Chiefs

Tennessee Titans

Carolina Panthers

New York Giants

New England Patriots

New York Jets

Minnesota Vikings

Tampa Bay Buccaneers

Houston Texans

San Diego Chargers

Philadelphia Eagles

Denver Broncos

Oakland Raiders

San Francisco 49ers

Chicago Bears

Arizona Cardinals

New Orleans Saints

Buffalo Bills

Cincinnati Bengals

Thank you!

return (function(form) {
 Y.use(‘squarespace-form-submit’, ‘node’, function(Y){
 (new Y.Squarespace.FormSubmit({
 formNode: Y.Node(form)
 })).submit(‘57f7f238e6f2e18cf1c9d41a’, ‘’, ‘post-57f7d2d4ebbd1aa0ccb5d8b9’);
 });
 return false;
 })(this)”>

Who has the worst Color Rush uniforms?

Cleveland Browns

Atlanta Falcons

Pittsburgh Steelers

Miami Dolphins

Seattle Seahawks

Baltimore Ravens

Indianapolis Colts

Detroit Lions

Green Bay Packers

LA Rams

Jacksonville Jaguars

Dallas Cowboys

Washington Redskins

Kansas City Chiefs

Tennessee Titans

Carolina Panthers

New York Giants

New England Patriots

New York Jets

Minnesota Vikings

Tampa Bay Buccaneers

Houston Texans

San Diego Chargers

Philadelphia Eagles

Denver Broncos

Oakland Raiders

San Francisco 49ers

Chicago Bears

Arizona Cardinals

New Orleans Saints

Buffalo Bills

Cincinnati Bengals

Thank you!

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Kyle Shanahan

Kyle Shanahan Dismisses Trade Rumors That Would Put Him in Elite Company

Shanahan said after Sunday’s game he doesn’t want to be traded away.
exclusive

Netflix Adds RG3, Kay Adams, Mina Kimes, Manti Te’o to Christmas NFL..

The streaming giant’s lineup for the Chrismas doubleheader is taking shape.
Old Commanders logo

Commanders Plan to Bring Back Old Logo on Special Alumni Merchandise

The Commanders are bringing back their old logo in limited fashion.

Las Vegas Doubles Down on Sports With $1.75B Ballpark and NBA Arena

Ballpark and arena projects in the booming sports market receive key approvals.

Featured Today

Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena

‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern

A season after Jontay Porter, the biggest risk may not be players.
Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
opinion
December 7, 2024

College Football’s Billionaire Backer Era Begins

Is this the new normal in CFB recruiting?
LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
December 6, 2024

With or Without Messi, Major League Soccer Is Barreling Into the Future

After the Cup final, the league looks to accelerate its growth.
Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.
December 2, 2024

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.
Sponsored

High Prices for High-Drama College Football Conference Championships

CFB’s new-look conferences—and title game matchups—are having a direct effect on demand for tickets.
Sponsored

Football’s Thanksgiving Day Ticket Feast

Several NFL and college football games on Thanksgiving and Black Friday are driving some eye-popping purchase prices.
Lane Kiffin
December 4, 2024

College Football Devolves Into Sniping As Playoff Bracket Nears

From Lane Kiffin to Jim Phillips, no one is holding back.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
November 20, 2024

Deion Sanders Downplays NFL Smoke As Former Cowboys Lobby for Him

The Colorado coach says “I’ve got a kickstand down” in Boulder.
Linda McMahon salutes Trump at the RNC
November 19, 2024

Trump Taps WWE’s Linda McMahon to Run Education Dept. He Promised to..

McMahon would have significant influence over women’s college sports. 
Sponsored

Star Power Sells: Mahomes-Allen Showdown, NBA Cup

NFL and NBA purchase prices continue to climb as marquee matchups and star-powered appearances dominate the spotlight this week.
Sponsored

World Series Delivers High-Demand Marquee Matchup

The hype around the World Series matchup drove ticket prices to record levels—but the Dodgers’ dominance quickly quieted the fervor.