• Loading stock data...
Thursday, September 18, 2025
exclusive
Deals

NFL Brand Power Hits New Height with $2.7B Haul

  • The NFL broke its previous record with $2.7 billion in sponsorship deals.
  • Team deals accounted for $2.05 billion of that sum.
NFL-Sponsor-Deals
Eric Hartline-USA TODAY Sports

The NFL’s brand power has never been stronger.

The league booked a record $2.7 billion in sponsorship revenue in the 2022-23 season — led by deals in alcohol and tech — according to SponsorUnited.

  • The league’s 32 teams combined for $2.05 billion from sponsor deals, with the league securing the remaining $650 million.
  • The league’s teams crossed $2 billion in sponsorship revenue for the first time after earning $1.8 billion in 2021-22, per SponsorUnited.
  • The Jacksonville Jaguars topped all teams with at least 170 deals, followed by the Dallas Cowboys (140), and Buffalo Bills (135).

The NFL opened up new markets for teams by awarding international marketing rights in December 2021. The league scored another major new deal when Apple Music bought rights to the Super Bowl Halftime Show in September 2022. 

“The NFL continues to impress with not only the amount of sponsorship revenue, but the diversification of industries leveraging those partnerships,” said Bob Lynch, founder and CEO of SponsorUnited.

Amazon Delivers Younger Audience in First Season Broadcasting NFL

Amazon’s competitors hoped it would flop with ‘Thursday Night Football.’
January 10, 2023

Media Mammoth

The league is also set to break media revenue records when its deal with Google for “NFL Sunday Ticket” kicks in next year.

The out-of-market games package could reportedly be worth up to $2.5 billion per year, factoring in additional deals that allow it to be shown in bars and restaurants. 

The league also earns around $10 billion per year from its 11-year media deals with Comcast (NBC), Disney (ABC, ESPN), Paramount Global (CBS), Fox, and Amazon.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Donald Trump
exclusive

Trump’s Unprecedented Super Bowl Visit Cost Secret Service More Than $120K

Trump was the first president to attend the Super Bowl.
exclusive

The Eagles Play Christmas Day for NFL on Netflix

The father-son duo will call the Christmas Day doubleheader again.
exclusive

ESPN, Fox One Added 1M Sign-Ups in First 10 Days After Launch

The two high-profile streaming services have strong starts with consumers.
Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.

Featured Today

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.