The success of Topgolf is spawning a new category of “sports entertainment” startups.
The baseball entertainment venue “Home Run Dugout” is poised to open its second location in Katy, Texas, on March 30th.
Like Topgolf, Home Run Dugout combines sports, food, and entertainment in one upscale setting and boasts Hall of Famer Nolan Ryan as a strategic investor.
Unlike the batting cages of old where you donned a rented helmet and tossed tokens into a batting machine, the 46,000-square-foot facility will feature “indoor soft-toss baseball” and several amenities:
- Full-service restaurant
- Three bars serving 20 craft beers
- 12 virtual-batting bays
- A “Biergarten Baseball” mini-field for wiffle ball
- Live music and concert stage
- Dog park
Co-founded by Nick Hermandorfer and Tyler Bambrick, Home Run Dugout won’t take aim at hardcore hardball and softball players — the new venue bills itself as the “Home of the 7 MPH Fastball.”
This will be Home Run Dugout’s first standalone venue following the maiden location at Dell Diamond minor league baseball stadium in Round Rock, Texas.
The 76-year-old Ryan, who hurled a record seven no-hitters, is beloved in the Lone Star state after pitching for both Texas Rangers and Houston Astros. Other investors include Lagniappe Capital Partners and BCS Capital.
Topgolf, meanwhile, has grown to over 80 venues around the world.
The company is set to open a new three-level venue later this year in Pompano Beach targeting Florida’s Gold Coast between Miami and West Palm Beach.