• Loading stock data...
Friday, July 11, 2025

777 Partners Buys Controlling Stake in Belgian Soccer Club

  • 777 Partners has acquired full ownership of Belgian soccer club Standard Liège.
  • The acquisition adds to a growing list of soccer-related investments for the Miami-based investment firm.
Standard Liège/Design: Alex Brooks

777 Partners has acquired full ownership of Belgian top-flight soccer club Standard Liège, marking yet another investment in soccer for the Miami-based investment firm. 

The firm has purchased a controlling stake in Standard from club president and energy entrepreneur Bruno Venanzi for an undisclosed amount. Before the global pandemic, Standard generated between $49 million and $55 million in revenue per year, according to Bloomberg. 

777 Partners has more than $3 billion in assets under management, with several high-profile investments in international soccer.

  • It owns a 15% stake in La Liga’s Sevilla FC, which is valued at $436.5 million.
  • The firm purchased Genoa C.F.C. — Italy’s oldest soccer team — for $175 million.
  • It has agreed to acquire a 70% stake in Brazilian soccer club Vasco de Gama for $138 million.

Venanzi’s sale to 777 Partners marks a historic moment in soccer, as Standard is now the first Belgian team to be completely under foreign ownership and the 10th Belgian club with investors from outside the country.

Committed to Sports 

Founded in 2015, 777 Partners has several sports-related investments outside of soccer clubs. In 2020, the firm invested $10 million in Fanatiz, a sports-focused OTT service, and acquired 1190 Sports, which manages sports media rights.

The firm owns a majority stake in the London Lions of the British Basketball League and is also an investor in ATA Football, a company devoted to elevating women’s soccer.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Quincy Taylor

Several Americans Banned in British Basketball Game-Fixing Scandal

Five former Surrey Scorchers players were hit with lengthy gambling suspensions.
July 9, 2009; Auburn Hills, MI, USA; Detroit Pistons president Joe Dumars during the press conference to introduce their new head coach John Kuester at their practice facility.

Joe Dumars Leaving NBA League Office to Run Pelicans

Joe Dumars was the architect of the 2004 champion Pistons.
Mar 20, 2025; Providence, RI, USA; Arkansas Razorbacks forward Karter Knox (11) controls the ball against Kansas Jayhawks during the first half at Amica Mutual Pavilion.

Men’s March Madness Sets Opening-Day Viewership Record

CBS Sports and TNT Sports scored big with Arkansas–Kansas.

Callaway’s LIV Deal Shows How Much Golf Has Shifted

The company has signed a first-of-its-kind club contract.

Featured Today

Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.