Phoenix is preparing to bring in hundreds of millions of dollars when the Philadelphia Eagles take on the Kansas City Chiefs in Super Bowl LVII at State Farm Stadium on Feb. 12 — but still not as much as the Super Bowl did eight years ago.
While Super Bowl XLIX in 2015 attracted more than 121,000 visitors to the Phoenix area and brought in around $720 million in economic impact to Arizona, Visit Phoenix — a nonprofit marketing organization — only expects around $600 million for the 2023 edition.
- Anthony Evans, senior researcher at Arizona State’s Seidman Research Institute, expects that 80% to 90% of around 100,000 people who attend Super Bowl events will be from out of town.
- The research doesn’t account for what local residents spend.
One distinction from the 2015 edition is the Pro Bowl. This year, the game will be held at Allegiant Stadium in Las Vegas, Nevada, whereas it was also held in Phoenix with the Super Bowl in 2015.
Game Day Decisions
The Phoenix City Council amended its “clean zone” ordinance, which required businesses, property owners, and residents to get approval from the Super Bowl Host Committee and the NFL to post temporary signs before and after the game.
The city council removed the league and the committee from the decision-making process after a lawsuit from Bramley Paulin argued that the ordinance violated free speech.