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Front Office Sports - The Memo

Morning Edition

May 8, 2026


The NCAA finalized a decision Thursday to expand both the Division I men’s and women’s basketball tournaments to 76 teams, starting this upcoming season. As part of the agreement, CBS and TNT—who have the rights to sell NCAA tournament sponsorships—have committed to paying the NCAA $50 million annually between now and 2032. 

—Amanda Christovich

First Up

  • A new lawsuit accuses Lucky Strike of building an illegal bowling monopoly, driving up prices and degrading the customer experience. Read the story.
  • An NCAA investigation found chronic eligibility issues at Long Island University before the Sharks became March Madness contenders this year. Read the story.
  • Atlanta is becoming the epicenter of U.S. Soccer, with a new headquarters nearby, men’s World Cup matches in the city, and a NWSL team arriving soon. Read the story.
  • As live sports increasingly splinter across streaming services and bundles, advertising experts tell FOS they’re concerned about confusing industry practices. Read the story.

Expanded Basketball Tournaments Will Yield NCAA $50M a Year

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The NCAA finalized a decision Thursday to expand both the Division I men’s and women’s basketball tournaments to 76 teams. The new bracket will start this upcoming season. 

As part of the agreement, the NCAA will receive additional revenue through its corporate sponsorship deal with CBS and TNT, which sells all sponsorships for NCAA championships in addition to the men’s tournament (for which it also has the media rights). Through this program, CBS and TNT have committed to paying the NCAA $50 million annually between now and 2032. The NCAA has agreed to open up previously restricted categories of sponsorship revenue: beer, wine, spirits, and hard seltzer.

The deal guarantees the NCAA will be able to cover additional operating expenses. It will also help the NCAA continue its “units,” or prize payouts system, which will distribute about $130 million worth of additional revenue over the next six years thanks to the additional revenue from CBS and TNT. 

“After accounting for expenses, the projected surplus will primarily be used to continue investing in the basketball tournaments and enhancing the NCAA championship experience for all student-athletes,” the NCAA said in a press release.

The governing body has been exploring expansion for multiple years, but conversations moved slowly in part because of the potential financial implications of the deal. Both the media-rights contracts for the men’s and women’s tournament (which is part of a large media package between the NCAA and ESPN) stipulate that networks were not required to pay extra for the additional games if the tournament expanded during the lifetime of these deals (until 2032). 

But the corporate sponsorship agreement appears to have been a way for all parties to reach an agreement.

Bracket Changes

For years, the NCAA has dubbed the play-in round of the NCAA men’s tournament—and now the women’s tournament—the “First Four.” That will no longer be the case.

Instead, the expanded bracket will feature the “March Madness Opening Round.”

The tournament will begin on the same day for both the men’s and women’s tournaments as the current field of 68—the Tuesday after Selection Sunday for the men, and the Wednesday after Selection Sunday for the women. But each tournament will feature 12 games during those first two days. 

On the men’s side, three of the games each day will be played in Dayton, Ohio, the longtime home of the First Four. The six other games will be played in a different location that has not yet been decided. On the women’s side, the games will be played on the campuses of 12 of the top 16 seeds selected to host.

The rest of the scheduling for the men’s and women’s tournaments will remain the same as before.

FRONT OFFICE SPORTS LIVE

Hang Out in the Hamptons

Huddle in the Hamptons has earned its place as the season’s most coveted invitation: a sun-soaked gathering where the people shaping sports come to think, compete, and connect.

This July, Front Office Sports returns to the Hamptons for another quintessential summer Friday with official partner UBS.

Set against one of the East Coast’s most storied summer backdrops, the day blends wellness, candid thought leadership, and the kind of unhurried relationship-building no formal meeting can replicate.

Because some of the most important deals in sports don’t start in the boardroom—they start here.

Want to join us out East? Request to attend.

FOS NEWS

Kara Lawson on New Era of Women’s Basketball

FOS graphic

Kara Lawson is simultaneously the head coach of Duke women’s basketball, the head coach of Team USA’s women’s basketball heading into the 2026 World Cup in Berlin, and now a game analyst for Amazon Prime Video’s WNBA coverage. 

The reason she took the broadcasting role is more strategic than most people realize, and it says everything about how seriously she is approaching the national team job. With international basketball closing the gap on the women’s side, the pressure on Team USA has never been more real. Watch the full interview.

Daily sports trivia: Can you rank the top five highest-paid active NFL running backs by total contract value?

Play Factle Sports
ONE BIG FIG

Liverpool Walks Back Price Hikes

Bill Streicher-Imagn Images

3%

Liverpool announced it will raise ticket prices at home by 3% next season, then freeze them in 2027–28. The change is still a partial win for supporters, who loudly protested a planned yearly increase of up to 3% for each of the next three seasons. Liverpool, which is owned by the Red Sox’ Fenway Sports Group, claimed it needed to raise ticket prices to keep up with operational costs at Anfield, the team’s home stadium.

Editors’ Picks

Majority of Big 12 Schools Are Turning Down $30M RedBird Credit Option

by Amanda Christovich and David Rumsey
Neither Texas Tech nor Colorado will opt in, FOS has learned.

MLB Is Seeing an Early Ratings Lift From New-Look TV Deals

by Eric Fisher
The league’s new-look rights pacts are paying off so far.

Draymond Green Embarrassed Himself With Charles Barkley Diss

by Michael McCarthy
Green took an ill-advised swipe at Barkley’s four seasons in Houston.

Question of the Day

Do you like that the NCAA D-I basketball tournaments are expanding the fields from 68 to 76?

 YES   NO 

Thursday’s result: 95% of respondents think the NFL and its referees will reach a labor deal before the 2026 season begins.

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Written by Amanda Christovich
Edited by Katie Krzaczek, Lisa Scherzer, Catherine Chen

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