DraftKings and Turner Sports have a new multi-year agreement to make the former the exclusive sportsbook and daily fantasy sports providers across “select Turner Sports and Bleacher Report properties” outside of NBA programming.
Turner also has a separate new deal with FanDuel around NBA content.
Activations with DraftKings will include original content, integration of DraftKings’ betting odds and daily fantasy stats across Turner telecasts and Bleacher Report’s digital channels, including its popular app and the B/R Betting vertical, which will lead to personalized automated alerts.
For FanDuel, the deal grants access to “exclusive integrations” within NBA content, including TNT live telecasts and Bleacher Report digital channels. The partnership already began during the 2020 NBA Playoffs.