After a turbulent 2020, DAZN’s next phase could be on the horizon.
British gaming company Entain’s CEO Shay Segev is leaving to take the reins as co-CEO at the sports streaming service.
Segev will remain in his Entain position for six months, or until a replacement is secured.
DAZN’s Future: As co-CEO, Segev could bring DAZN further into the sports betting space.
“This role allows me to combine my passion for sport and transformative technology to disrupt and improve the consumer experience,” Segev said.
Entain’s Future: A potential takeover of Entain looms, as MGM Resorts International has recently made multiple offers to acquire the company. The latest $11 billion bid was rejected for “undervaluing the company.”
If MGM can push its acquisition of Entain to the finish line, it would create one of the largest land-based and online-focused gambling companies in the industry.
Betting has become integral for broadcasters looking to boost revenue, largely through partnerships. NBCUniversal, for example, entered a $500 million deal with PointsBet in August.
Other companies, like FuboTV — which acquired sportsbook Vigtory today — are actively working to get a piece of the action.