Peloton and 24-time Grammy award-winning singer Beyoncé have signed a multi-year content partnership that includes elements to honor Historically Black Colleges and Universities.
The first initiative is a series of classes to commemorate “homecoming season,” the annual fall tradition at HBCUs. Peloton and Beyoncé are gifting two-year Peloton digital memberships to students at 10 HBCUs, and the company also said it will pursue “long-term recruiting partnerships at both the internship and undergraduate levels” with the schools.
Beyoncé, who is the most-requested artist among Peloton users, will continue to work closely with the platform on “various forms of class curation” across all workout categories in the coming months. The first workout stemming from the partnership — a 30-minute cycling class co-taught by instructors Alex Toussaint and Tunde Oyeneyin — is now available.