July 16, 2021

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Are you ready for some football? The NFL preseason kicks off in three weeks, and the regular season is only five weeks later.

Disney Expanding Sports Reach Beyond ESPN

Kim Klement-USA TODAY Sports/Design: Alex Brooks

Disney’s sports empire is growing, and so are the possibilities for how it will combine its unique package of rights and channels. 

The media giant’s sports properties will spread beyond ESPN, according to Variety, with ESPN+, ABC, and Hulu playing an increasingly prominent role.

ABC will start airing “Sunday Night Baseball” games in August. With the NHL coming back to ESPN on a seven-year, $2.8 billion deal, some games will be available on Hulu.

After securing a 12-year extension with Wimbledon on July 9 that includes broadcasts on ABC and ESPN+, Disney’s sports media rights cover the landscape:

  • NFL games from 2023-2033 for $2.7 billion per season
  • MLB games from 2022-2028 for $4 billion
  • NBA games through 2024 at around $1 billion per season
  • LaLiga matches from 2021-2028 for $1.4 billion
  • PGA Tour rights, beginning in 2022

The biggest chance to showcase the Mouse’s reach will come in 2026, when Disney airs the Super Bowl. The conglomerate could broadcast the game on multiple platforms, and even leverage properties like Star Wars and the Marvel Comics Universe to augment coverage on certain channels.

The shift is emblematic of the broader one from cable to streaming. ESPN and ESPN2 are seeing subscriber declines, while 40% of Disney’s recent upfront ad commitments came from its streaming services, namely Disney+, ESPN+, and Hulu.

Disney+ had over 103 million subscribers as of April 3. Hulu had 41.6 million and ESPN+ had 13.8 million.

Sorare to Raise $532M, Values Company at $3.8B

FC Barcelona/Design: John Regula

Digital soccer collectibles platform Sorare is expected to announce that it will receive $532 million in funding, valuing the Paris-based company at more than $3.8 billion, according to Business Insider. 

The funding, led by SoftBank, would mark the largest round ever in the French technology sector. 

The platform has several high-profile investors including Reddit co-founder Alexis Ohanian, Barcelona FC forward Antoine Griezmann, and VaynerMedia CEO Gary Vaynerchuk. 

Sorare raised $50 million in February during a Series A funding round led by VC firm Benchmark.

Collectibles are continuing to be a hot commodity for investors. 

  • Dapper Labs, the company behind NBA Top Shot, a NFT marketplace where users buy, sell, and trade short highlights called “Moments,” was valued at $7.5 billion after completing a $305 million funding round in March. 
  • Rally, a pioneer in fractionalized sports collective investments, has raised more than $50 million since its launch in 2017, including a $30 million Series B round in May, led by VC firm Accel. 
  • Mythical Games, an NFT games startup, raised $75 million in Series B funding last month. The round led by WestCap, included a contribution from Gary Vaynerchuk’s VaynerFund. 

Sorare offers players from over 130 football clubs and its goal is reportedly to add the top 20 leagues globally. A Cristiano Ronaldo collectible went for $102,000.

SPONSORED BY THNKS

Grow Your Business With Gratitude

Here’s a universal truth: Everyone (and we mean everyone) likes to feel appreciated.

But that’s not just limited to our personal lives — whether you’re prospecting clients or building your team, showing gratitude can do wonders for your business, too.

“Gratitude in Business: A Game Changer”, an article in partnership with Thnks, explores the myriad of benefits that come with business relationship building, including:

  • Creating stronger connections by breaking through the clutter
  • Increasing customer retention by engaging them at special moments
  • Enhancing professional relationships to help you stand out amongst the competition

Plus, download their ebook that just launched to learn tactics that help sales teams better establish relationships. You’ll see just how easy it is to give, get, and build appreciation with Thnks’ leading relationship-building platform. 

Nintendo Takes New Approach with Latest Switch

Nintendo/Design: Alex Brooks

Nintendo is increasing the price of its latest Switch console as it prepares to hit the market in October.

The move, which is a departure from traditional industry norms, is expected to boost the company’s profit margins.

In the past, console makers — like Sony and Microsoft — have tried to increase sales by reducing prices. 

Nintendo’s net sales reached $15.9 billion for the year ending March 31, a 34.4% increase year-over-year. The Switch accounted for $15 billion, or 98%, of those sales. 

The company hopes to ride the wave of that success by increasing the price of the new model to $350 — a jump from its $300 standard model. 

The Switch was released in 2017 and lifetime sales have reached more than 84 million units. It has been the top-selling video game console in each of the past two years.

Nintendo generated $3.2 billion in revenue in its fiscal Q4 with the help of 4.73 million Switch units sold during the quarter. The company expects to sell another 25.5 million by March 2022.

Athlete-Led Startup Targets Financial Literacy

The Player's Company/Design: Alex Brooks

The eye-popping salaries make headlines, but behind the scenes, many athletes struggle to manage their finances. An athlete-led startup is looking to change that.

“What really motivated us was seeing athletes struggling financially,” The Players Company cofounder Amir Carlisle told FOS. “This is a problem that has persisted for decades.”

Carlisle, a former receiver with the Arizona Cardinals, started the company with cornerback Richard Sherman and Cleveland Browns defensive tackle Sheldon Day. LeBron James’ business partner Mav Carter, Disney executive chairman Bob Iger, and Bleacher Report founder Dave Finocchio serve as advisors.

The Players Company connects athletes to financial advisors and investment opportunities. The company currently partners with:

  • Accel Partners
  • Sequoia
  • GC
  • Lightspeed
  • TRG
  • The Admiral Capital Group

Its membership of roughly 200 athletes is currently around 85% NFL players, but it’s looking to get into a cycle of recruitment during each league’s offseason.

“Especially in the NFL, you have many athletes coming from low-income environments, potentially living check-to-check,” Carlisle explained. “You don’t have the base financial knowledge to handle $100, let alone $1.5 million.”

He also noted the issue of player churn: The average NFL career lasts 2.5 years, after which many players are cast into the wider economy with little work experience outside athletics.

The startup is in the midst of a $3 million fundraise, primarily from athletes.

SPONSORED BY FACEBOOK AND INSTAGRAM

Navigating the New NIL College Era

For the first time ever, NCAA athletes can earn money off of their name, image, and likeness (NIL), which opens up abundant opportunities. 

To help prepare and empower you , Front Office Sports – together with Facebook and Instagram – have created Athlete Marketing Essentials: NIL Certification, a free online course dedicated to this new era of collegiate athletics.

Whether you’re an athlete, a leader within an athletic department, agent, or connected to college sports in another way, this six-lesson course breaks down the tools and services available to help athletes grow their audience, distribute content, and generate meaningful revenue. 

Upon completion, you’ll earn a verified digital certification badge to display on your LinkedIn profile. Plus, you’ll have access to the Facebook and Instagram Safety Guide for Athletes as well as the College Athletes on Facebook and Instagram online hub. 

Register now and get in the NIL game.

Conversation Starters

Conversation Starters

  • Monday’s Home Run Derby on ESPN and ESPN2 was the most-watched edition since 2017. The All-Star Game had a bump in ratings over 2019, with 8.24 million viewers.
  • Fitness center chain PureGym is reconsidering plans for an initial public offering with a net debt of $1 billion at the end of the first quarter. The company first planned to go public in 2016.
  • The Miami Dolphins and FARE announced a multi-year partnership aimed at educating fans on food allergies. Hard Rock Stadium will become the first venue to create a special kitchen designed to produce allergy-friendly concession offerings. 
  • NIL laws are in place in 27 states. Each law is slightly different, but many of them share what might be considered common-sense limitations to the NIL market. Get more stories like this in FOS College, a free, weekly newsletter covering the business of college sports. Click here to subscribe.

Question of the Day

Are you comfortable with your work-from-home set up?

 Yes   No 

Thursday’s Answer
63% of respondents have thought about changing jobs in the past year.

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