• Loading stock data...
Sunday, July 13, 2025

Athlete-Led Startup Targets Financial Literacy

  • The Players Company, founded by former and current NFL players, seeks to address the issue of athlete financial instability.
  • The company’s advisors include Mav Carter, Bob Iger, and Bleacher Report founder Dave Finnocchio.
The Player’s Company/Design: Alex Brooks

The eye-popping salaries make headlines, but behind the scenes, many athletes struggle to manage their finances. An athlete-led startup is looking to change that.

“What really motivated us was seeing athletes struggling financially,” The Players Company cofounder Amir Carlisle told FOS. “This is a problem that has persisted for decades.”

Carlisle, a former receiver with the Arizona Cardinals, started the company with cornerback Richard Sherman and Cleveland Browns defensive tackle Sheldon Day. LeBron James’ business partner Mav Carter, Disney executive chairman Bob Iger, and Bleacher Report founder Dave Finocchio serve as advisors.

The Players Company connects athletes to financial advisors and investment opportunities. The company currently partners with:

  • Accel Partners
  • Sequoia
  • GC
  • Lightspeed
  • TRG
  • The Admiral Capital Group

Its membership of roughly 200 athletes is currently around 85% NFL players, but it’s looking to get into a cycle of recruitment during each league’s offseason.

“Especially in the NFL, you have many athletes coming from low-income environments, potentially living check-to-check,” Carlisle explained. “You don’t have the base financial knowledge to handle $100, let alone $1.5 million.”

He also noted the issue of player churn: The average NFL career lasts 2.5 years, after which many players are cast into the wider economy with little work experience outside athletics.

The startup is in the midst of a $3 million fundraise, primarily from athletes.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

Bipartisan Effort Mounts to Repeal Gambling Tax Hike in Trump Bill

The president signed the bill into law last week.
Bill Ackman
exclusive

Billionaire Bill Ackman Prepares for ‘Once in a Lifetime’ Tennis Match in..

Ackman says he’s “peaking next week” at the Hall of Fame Open.
Mike Crapo

Trump Bill’s Tax Hike on Gamblers Was Authored by Sen. Mike Crapo

Crapo’s office did not respond to several messages seeking comment.
Seattle Rough & Tumble

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.

Featured Today

May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.
July 11, 2025

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
NFL
July 11, 2025

30 NFL Second-Rounders Still Unsigned With Camps Set to Open

Saturday is the earliest rookie report date for training camp.
July 12, 2025

Misiorowski’s Path From Anonymous to MLB All-Star In 5 Games

The Brewers flamethrower has just five games of major-league experience.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
July 11, 2025

Najee Harris Contract Situation Unclear Following Fireworks Injury

The running back signed a one-year, $5.25 million contract with the Chargers in March.
Sinner
July 11, 2025

ESPN Gets Dream Alcaraz-Sinner Rematch in Wimbledon Final

The pair have won the last six men’s majors.
Apr 9, 2025; New York, New York, USA; Katie Taylor (left) and Amanda Serrano (right) pose in front of Jake Paul during a press conference ahead of their boxing match at Madison Square Garden.
July 11, 2025

Serrano vs. Taylor 3 Set to Be Biggest Women’s Boxing Match in..

“I’m just sick of the whining and complaining from your team.”
Jul 10, 2025; Las Vegas, NV, USA; Dallas Mavericks forward Cooper Flagg (32) dunks against the Los Angeles Lakers in the first quarter of their game at Thomas & Mack Center.
July 11, 2025

Cooper Flagg Makes Mavericks, New Balance Debut in Win Over Bronny

Thursday marked Flagg’s first game donning New Balance shoes.