About The Course

Now that NCAA athletes can earn money off of their Name, Image and Likeness (NIL), the influence – and earning potential – of college athletes will extend from the field to their social feeds. It’s also an opportunity for universities to raise the bar on how they support incoming recruits and student athletes, showing them to be successful on social and monetize their personal brands.

Athlete Marketing Essentials: NIL Certification is a free online course where leaders from Facebook and Instagram break down the vast array of tools and services available for athletes to grow their audience, distribute content and generate meaningful revenue.

The six-lesson course will help college athletic departments and athletes capitalize on this new era of collegiate athletics. All course participants earn a digital verified badge they can display on their social channels, and also receive access to the Facebook and Instagram Safety Guide for Athletes as well as the College Athletes on Instagram & Facebook online hub.

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Course Lineup

Lesson 1

Unlocking NIL on Facebook & Instagram

Dan Reed
Vice President of Global Media, Sports and Equity Partnerships, Facebook
The changing landscape and opportunity at hand for college athletes.

Lesson 2

Athlete Safety on Facebook & Instagram

Sepideh Ramezani
Partner Solutions Manager, Sports Partnerships, Facebook
Policies and products to support the safety and wellbeing of college athletes.

Lesson 3

Building Blocks for a Personal Brand

Nick Marquez
Lead, NA Sports Team Partnerships, Facebook
What athletes need to thrive in the NIL era and how institutions are supporting athlete content creation and distribution.

Lesson 4

Athletes as Creators

Rebecca Greenwell
Sports Partnerships, Facebook
Selena Castillo
Creative Director, Duke Women’s Basketball
Jordon Rooney
Personal Brand Coach, Duquesne Basketball
Industry experts on how to build your brand, tell your story and engage your fan base.

Lesson 5

Winning with Sponsorships and Shopping on Facebook & Instagram

Omar Wilson
Strategic Partner Manager, Sports Partnerships, Facebook
Alex Cook
Strategic Partner Manager, Creator Shopping, Instagram
Building successful partnerships through branded content and merchandise/shopping.

Lesson 6

How to Make Money on Facebook & Instagram

Matthew Lee
Strategic Partner Manager, Sports Partnerships, Facebook
Making the most of your personal brand with on-platform monetization tools.


Who can benefit from these courses?

Those who are looking to better understand NIL at the collegiate level, including athletes, coaches, administrators, marketing and social media professionals. The course is also beneficial for brands and agents looking to work with collegiate athletes.

Is there certification available for completing the courses?

Yes, upon completion of each course, you will receive a course badge that can be added to your LinkedIn profile.

Do I need to take the lessons in order?

You can take them in order or binge them all at once. All lessons and quizzes must be completed to earn your badge.

Can I use my mobile device?

Yes, the course is completely mobile-friendly.

Are the courses at a specific time?

No. The lessons in each course exist independently, and are available for you to take at any time.

What do I do if I have a technical issue?

There is live chat support in the courses, or you can email support@junctioneducation.com.

How many people at my organization should take this course?

As many as are those who do work that supports student athletes – whether you’re a compliance officer, athletic director, social media manager, or work in a business related to student athletes, this course will best equip you to help student athletes on their unique journeys.

Front Office Sports Essentials is a series of complimentary, interactive courses designed to help professionals stay on top of today’s ever-changing sports landscape. Each course is designed with multiple lesson modules to give you an in-depth understanding of various areas of the business of sports and help you gain the expertise and knowledge to develop your skills and boost your career. Upon completion, you’ll earn a verified digital badge to proudly display on your LinkedIn profile.