Learfield IMG College’s focus going forward:
– Continued investment in data aggregation and mining to understand fans.
– Creating a “true media company that’s engaging to fans and compelling to brand partners.”
– Extend traditional sports marketing beyond the stadium or arena.
On COVID-19: “Irrefutably, the next several years will be very different than what we’ve known and as a result we’re all pivoting. Everybody is having to think about his business differently today than we did 60-90 days ago.”
On NIL rule developments: “No matter what shakes out on the heels of these recommendations, it’s going to be big. It’s probably going to be complex.”